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Monthly Archives: April 2017

Instagram Direct Streamlined: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Rolls Out Redesigned Direct: Instagram launched a new Instagram Direct that makes it “fast and easy to [...]

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- Your Guide to the Social Media Jungle

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#SproutChat Recap: How to Teach Your Colleagues Personal Branding

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an Read more...

This post #SproutChat Recap: How to Teach Your Colleagues Personal Branding originally appeared on Sprout Social.

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Instagram Business Profiles: Why Marketers Should Upgrade

Have you considered moving to an Instagram business profile? Wondering what advantages you’ll gain? To explore Instagram business profiles, I interview Jenn Herman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with [...]

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- Your Guide to the Social Media Jungle

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Digital Marketing News: Behavioral Analysis, Instagram Revamp and Local Search Rankings

Using Behavioral Analysis to Improve Marketing ROI [Infographic]
This infographic shows how behavioral analysis shows you how to know your audience and maximize your budget by using behavioral analysis, much like Kraft did when they were contemplating removing artificial colors and preservatives from their classic mac & cheese. Social Media Today

Instagram Just Revamped Instagram Direct, Which Now Has 375 Million Monthly Users
Instagram recently announced that the platform is adding disappearing photos and videos -- originally released last year -- to their Instagram Direct feature. The feature now has 375 million average monthly users, compared to 300 million in November. AdWeek

Top Local Search Ranking Factors in 2017
Moz recently conducted their 2017 survey of local search ranking factors. The top 10 local pack finders include proximity of address to point of search, physical address in city of search and proper GMB category associations. Search Engine Journal

Keep fans engaged with Cards & End Screens as we say goodbye to Annotations Editor
On May 2nd, YouTube is officially retiring Annotations Editor, giving way to the popularity of End Screens and Cards. The latter are much more mobile friendly, and Annotations Editor has experienced a 70% drop in use since their launch. YouTube

Helping brand marketers measure the impact of their advertising
Twitter recently announced their heavy investment in providing brand marketers the metrics they need to measure their impact in terms of reach, influence and action. They are doing so by "taking [their] commitment a step further and are excited to announce multiple new relationships with industry-leading third-party measurement providers that enable marketers to measure the reach of their video ad campaigns." Twitter

Call-To-Action Units
Facebook has announced: "You can add call-to-action (CTA) units to your Instant Articles to help create direct relationships with your most loyal readers on Facebook. These units appear inline in your Instant Articles and feature the same native speed and responsiveness readers enjoy in all Instant Articles." Facebook

The post Digital Marketing News: Behavioral Analysis, Instagram Revamp and Local Search Rankings appeared first on Online Marketing Blog - TopRank®.

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Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live From MarketingSherpa Summit 2017)

I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition. “A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in the customer’s mind, […]

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Your Landing Page Needs an Ultimate Reason to Maximize Conversion

Your landing page's value proposition is an ultimate reason — the offer must make customers reach 4 specific conclusions in their mind: 1. I want it. 2. I can’t get it (exactly like this) anywhere else. 3. I understand it. 4. I believe it. If it doesn't, you are losing conversions. See how to determine if you're giving an ultimate reason in this post, written live from MarketingSherpa Summit 2017.

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Meet Team Sprout: Bess, Corporate Account Executive

As a member of Team Sprout for almost half of our lifetime, Bess Blumer has seen the company and product through countless changes. From Read more...

This post Meet Team Sprout: Bess, Corporate Account Executive originally appeared on Sprout Social.

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How to Create Content People Will Still Remember in 5 Years’ Time

What the heck happened? You had a brilliant idea for your blog. You spent days (or even weeks!) bringing your idea to life — editing, tweaking, and perfecting every syllable. You used every promotion strategy and technique in your arsenal to ensure the world would know about your blogging masterpiece. So when you laid down(...)

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New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers

Every organization experiences growing pains when it comes to growing their content marketing program. Customer needs quickly evolve which means that brands need to be agile enough to meet consumer demand. The group that maybe has it toughest of all is B2B enterprise marketers. The added complexities of supplying content for multiple business units and [...]

The post New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers appeared first on Online Marketing Blog - TopRank®.

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How to Amplify Your Pinterest Marketing

Want more Pinterest exposure? Looking for ideas to create engaging Pinterest boards? A successful Pinterest marketing strategy relies on the right mix of individual pins and boards to attract viewers and drive engagement. In this article, you’ll discover how three brands are using unique Pinterest boards to amplify their visual marketing. Why Invest in Pinterest? [...]

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