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Monthly Archives: April 2017

5 Tools to Measure Instagram Hashtag Performance

Do you use hashtags in your Instagram posts? Wondering which hashtags resonate best with your target audience? Choosing the right tool to analyze Instagram hashtag performance makes it easier to achieve your goals. In this article, you’ll discover five tools to evaluate the performance of your Instagram hashtags. #1: Command Analytics & Stats for Instagram [...]

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- Your Guide to the Social Media Jungle

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How to Write a Blog Post Your Audience Can’t Resist Sharing

Content is the lifeblood of social media marketing. If you don’t have anything worth sharing, you’ll never be able to build an audience, earn Read more...

This post How to Write a Blog Post Your Audience Can’t Resist Sharing originally appeared on Sprout Social.

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A Day in the Life of a Content Marketing Manager at TopRank Marketing

These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and attract top talent. As a result, I’m often asked by industry peers and hopeful job seekers what it’s really like to work at TopRank Marketing. The honest truth? It’s hard work. But, that’s the nature [...]

The post A Day in the Life of a Content Marketing Manager at TopRank Marketing appeared first on Online Marketing Blog - TopRank®.

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Twitter Video: How to Create Engaging Video Content

Do you want to use more video in your Twitter marketing? Wondering how each type of Twitter video works? With the launch of its native live video service, Twitter is prioritizing video higher in the news feed, making it the perfect way to reach your audience more often. In this article, you’ll discover how to [...]

This post Twitter Video: How to Create Engaging Video Content first appeared on .
- Your Guide to the Social Media Jungle

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5 Social Media Best Practices Every Marketer Must Follow

Possibly the biggest goal for marketers is to be seen and trusted by audiences. And most marketers today will admit a big portion of Read more...

This post 5 Social Media Best Practices Every Marketer Must Follow originally appeared on Sprout Social.

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How Does Your Garden Grow? How to Create and Maintain Evergreen Content

Every good gardener knows there are two types of flowering plants: Annuals and perennials. Annuals bloom once and have to be replanted the next growing season. Perennials stick around; they continue to flower year after year. Most blog posts are annuals. You publish them, they generate views and shares for a while, and then they [...]

The post How Does Your Garden Grow? How to Create and Maintain Evergreen Content appeared first on Online Marketing Blog - TopRank®.

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How to Use the Facebook Split Testing Feature for Ads

Do you want to improve your Facebook ad performance? Looking to simplify your Facebook ad split testing? Facebook’s new split testing feature helps you identify which delivery settings, audiences, and ad placements give you the best results. In this article, you’ll discover how to set up split tests to improve the performance of your Facebook [...]

This post How to Use the Facebook Split Testing Feature for Ads first appeared on .
- Your Guide to the Social Media Jungle

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Facebook Debuts Augmented Reality Camera: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Releases Augmented Reality Camera Effects Platform: Facebook officially released the Camera Effects Platform at its annual F8 [...]

This post Facebook Debuts Augmented Reality Camera: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Targeting Social Content

When managing any social community, targeting your brand’s content is no easy task. However, tailoring messages for a niche audience and investing time and resources into growing and Read more...

This post #SproutChat Recap: Targeting Social Content originally appeared on Sprout Social.

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Digital Marketing News: Productive Content Teams, Google Shopping & Snap to Store


30 Habits of Highly Productive Content Teams [Infographic]
A successful content team needs to work together well, despite several moving parts. What gets them there are the habits they create, like looking everywhere for content ideas and consistently handling ad-hoc content requests. Content Marketing Institute

Google is trying to turn Image Search into a shopping tool
Google is seemingly turning its image search into a shopping tool -- a new feature called style ideas shows users looking for fashion merchandise what the items they select would look like with other items for sale. recode

Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants
Snapchat is allowing brands to see whether the amount of people who have seen their ads translates into in-store visits. They can do this by determining when a user is using Snapchat in a store location, whether or not they've seen the respective ad. Marketing Land

The Most In-Demand Marketing Skills in 2017
What are the most in-demand skills for a marketer to have in 2017? Recent research shows that digital marketing, creative services and marketing operations are the top skills in terms of function. MarketingProfs

If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back
AdWeek reports: While brand-safety concerns on YouTube in recent weeks have given automated ad buying a black eye, MediaMath today announced a measure to make its clients feel better protected. The programmatic player is refunding brands if their ads, per a press release, “run on previously determined unsafe inventory” with a system dubbed Curated Market." AdWeek

Local Search and Online Reviews Survey 2017
A recent study shows the importance of authentic online reviews -- since 50% of consumers always look at reviews, and 70% of consumers read reviews throughout the buying cycle. ReviewTrackers

Instagram Adds 'Collections' to Help Organize Ideas on the Platform
Social Media Today reports: "Instagram’s adding a new option for users to save posts they like into collections so they can easily access them at a later stage. Collections are effectively an extension of the ‘Save’ tab, and may prove a useful addition for those who use the platform for shopping or planning purchases, an area which Instagram is working to build upon." Social Media Today

Study: Pre-Roll Ads Are Least Intrusive With Best Recall
A new study shows that consumers find pre-roll ads less intrusive than other forms of advertising, and they also have the best recall on mobile devices and on desktop. MediaPost

What were your top digital marketing news stories this week?

We'll be back next week with more top digital marketing news. If you're dying for more in the meantime, follow @toprank or sound off in the comments.

The post Digital Marketing News: Productive Content Teams, Google Shopping & Snap to Store appeared first on Online Marketing Blog - TopRank®.

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