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Monthly Archives: March 2017

Facebook Reactions Improve Post Rank: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Algorithm Ranks Reactions Higher Than Likes: Facebook announced that reactions “will [now] affect post ranking slightly more [...]

This post Facebook Reactions Improve Post Rank: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Listening vs. Monitoring on Social Media

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming Read more...

This post #SproutChat Recap: Listening vs. Monitoring on Social Media originally appeared on Sprout Social.

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Conversion Optimization: How to reduce friction and anxiety in a checkout process you don’t control

Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? Our team ran into this problem when marketing our graduate certificate program with the University of Florida. Daniel Burstein goes step-by-step through our process of reducing friction and anxiety in the application process.

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How to Write Faster: 10 Crafty Ways to Hit 1,000 Words Per Hour

Yesssss! The schedule gods have given you a break, and you have a rare hour to actually sit down and write. You could produce an entire blog post! An article! Maybe even a short book chapter! Your research is all done, so all you need to do now is write. You apply ass to seat,(...)

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Online Marketing News: 139 Instagram Stats, Overweight Online Ads and Content Insights

139 Stats and Facts About Instagram [Infographic]
A new infographic has highlighted 139 fun facts and stats about Instagram. Notably, the network brought in an estimated $1.53 billion in advertising revenue and accounted for 8.4% of Facebook's total advertising revenue. Another fun tidbit - if Selena Gomez were a country, and her followers were a population, she'd be the 12th most populous country in the world. MarketingProfs

40% of Online Ads Are Found to Be Overweight and Slow Sites
A recent report showed that 40% of online ads are 'overweight' and are slow to load, causing advertisers' content to not show up to users. Publishers like Business Insider have taken measures to notify their advertisers that their ads need to be within a certain size to guarantee visibility. Ad Age

5 Research Insights to Drive Your Content Marketing
Content Marketing Institute and Marketing Profs' annual survey showed there are very specific drivers of content marketing success: Increased efficiency and quality, strategy development, adequate time allocation and management support, to name a few. Content Marketing Institute

Snapchat Is Growing Thanks to Older Americans, While Millennial Usage Declines
Snapchat grew to 70.4 million users this year, with 45-54 year-olds being the fastest growing demographic. However, those users still only account for 6.4% of all Snapchat users. AdWeek

YouTube viewers now consuming 1B hours of video content a day
Marketing Land reports: "YouTube says people around the world are now consuming a billion hours of video content per day on the site. According to the announcement, the milestone was reached last year, but YouTube only shared the news [Monday]." Marketing Land

Instagram now allows multi-photo posts and extended Carousel Ads
Instagram users are now allowed to share multiple photos and videos in one post, and the platform has increased carousel units to 10 different photos and videos. For advertisers, carousels can serve as visual storytelling for campaigns, increasing interest of the viewer and campaign awareness. ClickZ

Customer Brand Satisfaction Drives Email Engagement, Study Shows
A recent study shows that happy customers are more engaged in branded emails -- half of consumers surveyed said they often or always subscribe to a brand's email list if they're satisfied with their products or services. Conversely, only 23% of unsatisfied customers often or always subscribe to that brand's email list. MediaPost

Facebook's Rolling Out a New Page Inbox to Manage Page, Messenger and Instagram Comments in One Place
Social Media Today reports: "Facebook's rolling out an update for Pages that changes the standard "Messages" tab into a redesigned "Inbox". This Inbox will enable brands to manage their Messenger messages, Facebook posts, and Instagram comments in one centralized hub, reducing the need to log in on different platforms to manage communications." Social Media Today

What were your top online marketing news stories this week?

I'll be back next week with more online marketing news. If you have something to share, sound off in the comments or Tweet to @toprank!

The post Online Marketing News: 139 Instagram Stats, Overweight Online Ads and Content Insights appeared first on Online Marketing Blog - TopRank®.

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Thought Leadership: How to Become Known to People Who Matter

Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself? To explore how to become known, I interview Mark Schaefer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers [...]

This post Thought Leadership: How to Become Known to People Who Matter first appeared on .
- Your Guide to the Social Media Jungle

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Agency Life: My Top Tips for Thriving at a Bustling Digital Marketing Agency

When I tell people that I work for a digital marketing agency, I’m sure they envision a version of the scenarios below:

[caption id="attachment_21976" align="alignnone" width="550"] Photo Credit: The Hotel Marketing Blog[/caption]

Perception of what you do, versus what you actually do are two completely different things. For most of us, our time isn’t spent sipping martinis and developing large-scale ad campaigns for major B2C brands. Realistically, we’re all juggling many tasks and clients, trying to do the best work that we can.

While working for a top tier agency like TopRank Marketing is hard work, it also offers some incredibly rewarding opportunities. As someone that has been fully ingrained in agency life for many years, I’d like to shed a light on five lessons I’ve learned that have helped me not only survive but thrive in an agency environment.

#1 - Love What You Do

I really enjoy the work that I do. It’s exciting, challenging and ever changing. If you’re not passionate about your career, it can be incredibly difficult to get through the tough days. If the following apply to you, chances are you might love what you do and not even know it:

  • The work days fly by in an instant.
  • Even when you’re in the weeds, you can step back and remind yourself of the end goal.
  • You constantly push yourself to be better.
  • Recruiting friends and acquaintances to join your team is a no-brainer.
  • You take immense pride in your work.

#2 - Welcome Feedback

It doesn’t matter who you are, there is always more to learn. And while accepting critical feedback can sometimes be a challenge, it will make you a better marketer.

I am fortunate to work with a group of incredibly talented individuals, with varying skills. An essential part of growing is to accept feedback in stride, and even seek it out. By being open to different perspectives and approaches, you’ll begin evolving your approach and will find that your creativity and efficiency don't suffer, you'll actually become more thoughtful about the work that you do. 

#3 - Take an Interest in Your Teammates

We spend the vast majority of our waking hours at work surrounded by the people we work with. You’ll find that there are people you connect with more than others, and there is nothing wrong with that. However, make an effort to get to know something interesting about each person that you work with. By forming a connection you can better empathize with your teammates needs and identify the best way for you to work together either individually or in a group.

Many agencies offer personality assessments for their employees as a way to discover the best way to work as a team. These assessments can be incredibly helpful in understanding the perspective of other teammates.

There will undoubtedly be times where they need your help and you need theirs. There is no shortage of work to do at an agency and when it comes down to it, a strong relationship with your fellow employees can be the deciding factor in their willingness to help you out of a tough spot.

#4 - Know When to Ask for Help

Don’t ever let your pride get in the way of doing your best work. The truth is that we all experience times when we’re overwhelmed and feel that we have too much to do. And if you try to “do it all” important tasks eventually begin to fall through the cracks.

Asking for help doesn’t mean that you’ve failed, it actually is a sign that you’re aware of what’s on your plate and know that there is a distinct possibility that you won’t be able to deliver everything that you’ve been given. By stepping up and communicating to your supervisor or your team that you need help, you can reset expectations and focus on the most important aspects of your job.

#5 - Own Your Failures

We all make mistakes, it’s part of human nature. However, it can be difficult to admit defeat and own it. There is nothing wrong with admitting defeat as long as you can articulate what you learned from the experience.

Your failures can also be an incredible learning experience for the rest of the team. Discussions that might not have otherwise happened can occur and help the team problem solve and grow together.

Learn to Thrive in an Agency Environment

Everyone will have a slightly different mix of ways that they approach agency life. Personally, I have found that the steps above have made me a happier and more successful digital marketer.

Instead of getting overwhelmed by the mountains of work in front of you, consider incorporating the advice above to work your way toward thriving in your agency environment.

Now I wouldn’t be taking my own advice if I didn’t ask you (the readers) for your top tips on thriving in an agency environment. Please feel free to share in the comments below!

The post Agency Life: My Top Tips for Thriving at a Bustling Digital Marketing Agency appeared first on Online Marketing Blog - TopRank®.

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3 Timesaving Tools for Social Media Marketers

Do you need to free up time in your schedule for audience engagement? Looking for tools to simplify repetitive social media activities? Using specialized tools to streamline time-consuming social media tasks will increase your efficiency, freeing up your schedule so you can engage with your most loyal and interesting fans. In this article, you’ll discover [...]

This post 3 Timesaving Tools for Social Media Marketers first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Calendar: Upcoming Topics for March 2017

The first quarter of the year is coming to a close and here at #SproutChat, we’re just getting started. As we gear up for Read more...

This post #SproutChat Calendar: Upcoming Topics for March 2017 originally appeared on Sprout Social.

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8 Reasons Your Instagram Followers Aren’t Buying

Are you investing time, money and resources into Instagram, and only getting a handful of Likes and followers in return? While comments, Likes and new Read more...

This post 8 Reasons Your Instagram Followers Aren’t Buying originally appeared on Sprout Social.

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