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Monthly Archives: March 2017

#SproutChat Recap: Proving Return on Investment for Social

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since Read more...

This post #SproutChat Recap: Proving Return on Investment for Social originally appeared on Sprout Social.

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Benchmark Performance with the New Instagram Competitors Report

Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts Read more...

This post Benchmark Performance with the New Instagram Competitors Report originally appeared on Sprout Social.

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Benchmark Performance with the New Instagram Competitors Report

Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts Read more...

This post Benchmark Performance with the New Instagram Competitors Report originally appeared on Sprout Social.

Read More »

Online Marketing News: State of Digital Marketing, New Geostickers & Top B2B Channels

SEJ Annual Report: State of Digital Marketing 2017
Search Engine Journal conducted their annual study and found some fascinating statistics. For example, 42% of respondents allocate almost all of their digital budget to PPC and display advertising, and 62% of marketers surveyed listed Facebook as their preferred social platform. Search Engine Journal

New Geostickers in Instagram Stories for New York City and Jakarta
If you are using Instagram in New York or Jakarta, you may have noticed a new feature - Geostickers. When you take a photo, you can click on the sticker icon and the Geostickers will appear. This is coming from a long line of changes Instagram is making that look -- probably non-coincidentally -- a lot like Snapchat. Instagram

The Top Digital Channels for Generating B2B Leads
New research from DemandWave showed that 95% of B2B marketers are using social media, 93% are using email and 91% are using organic. Interestingly, 73% said email was their top driver of leads, followed by 70% who said organic and 55% that said social media. MarketingProfs

Facebook Is Giving All Advertisers Cross-Platform Stats in Its Latest Push for Transparency
Facebook's measurement department, comprised of some of the old Atlas team, has created a measurement dashboard that allows marketers to see cross-network stats to help them analyze their Facebook and Instagram campaigns, along with ads that run on Facebook's publisher partner sites. AdWeek

Prove Your Impact: The 2017 Digital Marketing Analytics Performance Report
A new study from TrackMaven shows insights into social network engagement and audiences, top-of-funnel blog content, PR performance, and overall website health by industry. TrackMaven

Google rolls out free Data Studio globally, improves filters & other features
Marketing Land reports: Google has now rolled out the free version of its reporting tool, Data Studio, globally and made several improvements to the tool, including filters and analytics segments." Marketing Land

Twitter Hears Advertisers: 'We Want to Buy Like We Do on TV'
According to Advertising Age, "Twitter is now offering some advertisers guarantees on video ads, a step of maturation for the company that makes its ad product similar to a TV-style buy." Pre-roll ads will be counted according to Media Ratings Council standards, and Integral Ad Science and third parties like it are confirming the results. Ad Age

A new Google tool actually lets you search videos for specific objects
Google released their new Cloud Video Intelligence tool that allows users to search one or more videos using keywords and get a list of results that detail where in the video you can find objects relevant to your search. Mashable

What were your top news stories of this week?

We'll be back next week with more top online marketing news stories! Have something to share? Tweet it to @toprank.

The post Online Marketing News: State of Digital Marketing, New Geostickers & Top B2B Channels appeared first on Online Marketing Blog - TopRank®.

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How to Use Facebook to Market Your Products

Do you have products to sell? Have you tried using Facebook ads to promote your products? To find out how to market products via Facebook, I interview Steve Chou. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

This post How to Use Facebook to Market Your Products first appeared on .
- Your Guide to the Social Media Jungle

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5 Twitter Campaigns Your Business Can Learn From

If you’re a brand, you want to create engaging experiences for your community. More importantly you want your audience to remember you next time Read more...

This post 5 Twitter Campaigns Your Business Can Learn From originally appeared on Sprout Social.

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How Marketers Can Thrive in the Post Digital World

When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some [...]

The post How Marketers Can Thrive in the Post Digital World appeared first on Online Marketing Blog - TopRank®.

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5 Ways to Add Variety to Your YouTube Channel

Want to add more video to your YouTube channel? Wondering how to develop a content plan for YouTube? Adding the right variety of video to your YouTube channel is ideal for driving conversions and engagement. In this article, you’ll discover five types of YouTube video to add to your business channel. #1: Create a Featured Video [...]

This post 5 Ways to Add Variety to Your YouTube Channel first appeared on .
- Your Guide to the Social Media Jungle

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Wow Your Clients, Grow Your Agency – Register for Digital Agency Day 2017

What if there was an entire day dedicated to learning about the latest tactics for growing your agency and wowing your clients? Where you could rub shoulders with digital marketing experts from top agencies as well as Google, LinkedIn and AdRoll — all from the comfort of your desk? Oh wait...

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8 Important Questions Your Social Media Marketing Strategy Must Answer

Social media has become a necessary and important marketing tactic for nearly every business, helping brands and marketers build brand awareness, share and interact with customers and prospects, and create another vital touch point in the evolving customer journey. But as the social media landscape continues to evolve, competition for audience attention is stiff. In [...]

The post 8 Important Questions Your Social Media Marketing Strategy Must Answer appeared first on Online Marketing Blog - TopRank®.

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