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Monthly Archives: March 2017

#SproutChat Recap: The Future of Content Marketing

There’s a plethora of information and options available to consumers. All of which can make it overwhelming for buyers to make a purchasing decision. Content marketing has enabled organizations Read more...

This post #SproutChat Recap: The Future of Content Marketing originally appeared on Sprout Social.

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Online Marketing News: The Age of Mobile, Cheetos Snackware & Twitter Expands Pre-Roll

Why Creativity Matters More in the Age of Mobile [Infographic]
Based on Facebook's new 'Why Creativity Matters in the Age of Mobile' report, this infographic shows four big shifts that are driving the way that we consume media, including that consumption is no longer linear, our visual-first evolution and more. Social Media Today

Goodbye Forever, Orange Fingers -- Eating Cheetos Could Get an Epic Upgrade
Cheetos and Betabrand are coming together to solve a long-time snack crisis -- Cheeto fingers. The mix of brilliant understanding of the user experience from a product standpoint, and creativity in finding a resolution involving user-interaction, is an inspiration for marketers everywhere. Inc.

Expanding Pre-Roll Ads to Periscope Video
Twitter is expanding their pre-roll ads as their video viewership continues to grow. The platform is now giving publishers the opportunity to monetize content while allowing brands to advertise against that content with pre-roll ads on Periscope. Twitter

Mobile now accounts for nearly 70% of digital media time [comScore]
comScore recently released a report that shows 70% of digital media time is spent on mobile, with less than one third being consumed on desktop devices. 60% of that mobile time is spent within ads. However, while less than one third of digital time is spent on desktop, 80% of ad dollars are being spent there. Marketing Land

Introducing Pinterest Propel for successful advertising
Pinterest has announced a new program called Pinterest Propel to help train soon-to-be Pinterest advertisers from agencies and brands alike. In order to qualify for the benefits, like 30-day one-on-one phone support, advertisers must be prepared to spend $100/day or more on Pinterest ads. Pinterest

More Ways to Share with the Facebook Camera
On Tuesday, Facebook rolled out two new ways to share photos and videos: a new Snapchat-esque in-app camera that allows users to add effects and dynamic objects to their photos, and they've added Facebook stories to the main Facebook app. Facebook

Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads
Google AdWords has released three new improvements to Dynamic Search Ads. These changes include page feeds that allow advertisers to specify exact URLs within DSAs, expanded text ads and showing more relevant ads by default. Search Engine Journal

What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers
AdWeek recently commissioned a survey of 502 consumer respondents to show what they really think of the ongoing controversy of advertiser's content being shown prior to offensive content: "the questionnaire shows that enough people (36 percent) view ads as endorsements by brands to cause concern among marketers. At the same time, 55.1 percent of survey participants said their opinion didn’t change about such brands." AdWeek

What were your top news stories this week?

We'll be back next week with more top online marketing news. Have something to add? Share your thoughts in the comments to Tweet to @toprank.

The post Online Marketing News: The Age of Mobile, Cheetos Snackware & Twitter Expands Pre-Roll appeared first on Online Marketing Blog - TopRank®.

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Google Analytics: How to Analyze the Behavior of Your Site Visitors

Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help? To explore how to navigate the Behavior section of Google Analytics, I interview Andy Crestodina. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media [...]

This post Google Analytics: How to Analyze the Behavior of Your Site Visitors first appeared on .
- Your Guide to the Social Media Jungle

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How to Write a Blog Post – The Ultimate Guide

Blogging is a battle. A war to get your ideas the attention they deserve. Your enemy? The dizzying array of online distractions that devour your readers. This battle is not for the faint of heart. There are so many learning curves. Plugins you’ll need to install. Social networks you’ll need to employ. Marketing techniques you’ll(...)

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Rule the Room: 5 Tips for Facilitating Meetings that Generate Results

The work world is simultaneously in love and hate with meetings – from congratulatory mugs for surviving ‘another meeting that could have been an email’ to the mandatory ‘check-in’ meetings that seem to plague event the tightest of calendars. It is generally accepted that meetings are necessary for effective work to be done. However, not [...]

The post Rule the Room: 5 Tips for Facilitating Meetings that Generate Results appeared first on Online Marketing Blog - TopRank®.

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5 Ways to Improve Customer Retention With Social Media

Do you use social media to keep existing customers engaged with your business? Interested in effective ways to strengthen those relationships? Social media marketing can help deepen your connections with existing customers so they continue using your product or service. In this article, you’ll discover five ways to increase customer retention via social media. How [...]

This post 5 Ways to Improve Customer Retention With Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Boutique Agency Experts Offer Tips on Finding Success on Social

Small agencies are not immune to big challenges. They often don’t have a well-known name to rely on to back their reputation, nor large Read more...

This post Boutique Agency Experts Offer Tips on Finding Success on Social originally appeared on Sprout Social.

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The Two Customer Conclusions Every Product Launch Should Foster

In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept called the minimum viable product.

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Behind the Marketing Curtain: An Interview with Influencer Marketing Wiz Amisha Gandhi, SAP

From emerging social media channels to the rise of artificial intelligence, the exciting cyclone of change often drops us marketers into unfamiliar territory—and we have to find our way home. Thankfully, the marketing industry is flush with talented marketers leading the way, and we often look to them for tactical insights to navigate the winding [...]

The post Behind the Marketing Curtain: An Interview with Influencer Marketing Wiz Amisha Gandhi, SAP appeared first on Online Marketing Blog - TopRank®.

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6 Useful Social Media Tools for Marketers

Need some new social media marketing tools? Looking to save some time? New tools have recently emerged to meet the evolving needs of busy social media marketers. In this article, you’ll discover six tools that will improve your social media marketing workflow. #1: Create User-generated Content Feeds With Waaffle According to Yotpo, ads based on [...]

This post 6 Useful Social Media Tools for Marketers first appeared on .
- Your Guide to the Social Media Jungle

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