Home / 2017 / February (page 5)

Monthly Archives: February 2017

Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence

How do we know that our sites are performing at their maximum ability for our given objectives? Is it because we used A/B testing to get a set of iterative performance bumps? Or is it because we used a supposedly high performance template we saw someone else using? In this week’s Quick Win Clinic, Flint McGlaughlin talks about seeing through the best practices and into the customer’s thought sequence on a page submitted by Paul from Rosetta Stone.

Read More »

Relationship Advice That Will Help Increase Brand Loyalty

New customer relationships start out strong, don’t they? You work hard to woo a new consumer with special offers, coupons and promotions. But inevitably Read more...

This post Relationship Advice That Will Help Increase Brand Loyalty originally appeared on Sprout Social.

Read More »

3 Steps for Successfully Selling on Instagram

Thirty-two percent of internet users are on Instagram, according to PewResearch Center’s Social Media Update 2016. What is especially significant here is half of Read more...

This post 3 Steps for Successfully Selling on Instagram originally appeared on Sprout Social.

Read More »

The Key To Unlocking the ROI of Enterprise Influencer Marketing

Influencer marketing gained substantial attention and momentum amongst marketers in 2016. Judging by the start of this year, it will be an even hotter topic in 2017. But for all the potential of adding influence to the marketing mix, there are also significant challenges. With pure pay-to-play and one-off campaign practices distracting marketers from finding the [...]

The post The Key To Unlocking the ROI of Enterprise Influencer Marketing appeared first on Online Marketing Blog - TopRank®.

Read More »

Advanced Facebook Page Insights: An Analysis Guide for Marketers

Want more information on how your Facebook audience responds to your marketing? Looking for a guide to help you explore your Facebook Page Insights? The data in Facebook Insights can help you learn what’s working and what’s not on your page. In this article, you’ll discover how to download and analyze your Facebook Page Insights [...]

This post Advanced Facebook Page Insights: An Analysis Guide for Marketers first appeared on .
- Your Guide to the Social Media Jungle

Read More »

Your Brain is Lying to You — Become a Better Marketer by Overcoming Confirmation Bias

Cognitive research has shown that humans are likely to favor information that confirms their personal worldview. Has this bias crept its way into your marketing? Learn what measures you can take to ensure you’re not basing marketing efforts off of your own personal biases and assumptions.

Read More »

YouTube Mobile Live Streaming: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week YouTube Expands Mobile Live Streaming and Launches Super Chat: YouTube rolled out mobile live streaming to “every creator with more [...]

This post YouTube Mobile Live Streaming: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

Read More »

#SproutChat Recap: How to Quickly Grow Your Business

Getting a business up and running is hard enough but maintaining its growing is another challenge all together. Sprout All Star, Krista Whitley, has grown her Las Read more...

This post #SproutChat Recap: How to Quickly Grow Your Business originally appeared on Sprout Social.

Read More »

Online Marketing News: Browsers to Buyers, Snapchat’s IPO and Data Studio Connector

How to Convert Mobile Browsers to Buyers [Infographic]
Even though mobile is booming -- creating 60% of online traffic -- we're still only seeing 16% of conversions coming from mobile. Conversions from desktop are typically 50% greater than the few mobile conversions we do see. This infographic shows how to improve mobile conversions through data. MarketingProfs

8 Things Marketers Need to Know About Snapchat's IPO
Last week, Snapchat filed their IPO, releasing more details about their business than ever before. For example, we now know that Snapchat has 158 million daily users, but growth is slowing and the majority of users are 18-34 years old, with use tapering after 25. Ad Age

Data Studio: Search Console Connector
Google announced Wednesday: "Search Console users can now build Data Studio reports to understand how their search traffic changes over time, where traffic is coming from, and what search queries are most likely to drive traffic to their sites. Users can also filter reports for mobile traffic to improve mobile targeting, and to analyze clickthrough rates for various organic search terms." Google

Facebook Now Makes 84% of Its Advertising Revenue From Mobile
Facebook now makes 84% of their ad revenue from Mobile, which is a huge contrast from the 0% they reported in their initial IPO back in 2012. Facebook's YOY revenue in the fourth quarter also grew by 53% -- $8.63 billion -- reporting $26.9 billion in revenue in 2016. AdWeek

Google AMP Adds Source Links, Ups Search
Google is now allowing publishers to share source links in their AMP service (accelerated mobile pages). Alex Fischer, a Google software engineer recently noted: “This feature allows users to use their browser’s native share functionality by long-tapping on the link that is displayed.” MediaPost

51% Haven’t Felt the Effects of Google’s Mobile Interstitials Penalty [POLL]
According to a recent poll from Search Engine Journal, 51% of marketers surveyed hadn't felt the effects of Google's intrusive interstitial penalty -- yet. 6% said they had, and 43% said they weren't sure. These numbers are bound to change shortly as Google conducts a fresh crawl. Search Engine Journal

Instagram’s web footprint surpassed Twitter’s in 2016
Last week, we learned that Twitter finally made an Instagram account. This week, we're learning that Instagram's web footprint -- the number of site's featuring Instagram's posts or widgets -- has surpassed Twitter. Instagram's footprint expanded by 308% in 2016, compared to Twitter's 36%. Marketing Land

Facebook Makes Several Silent Changes To Its Ads Manager
You may not have noticed, as Facebook hasn't officially announced the changes, but they've made several quiet, rather large changes to their advertising platform. For example, they've tweaked their campaign objectives, allowed the use of animated GIFs in video ads, and allowed for date comparison. We are Social Media

What were your top online marketing news stories this week?

We will return next week with more online marketing news! If you have something to share or add, Tweet us at @toprank or leave a comment.

The post Online Marketing News: Browsers to Buyers, Snapchat’s IPO and Data Studio Connector appeared first on Online Marketing Blog - TopRank®.

Read More »

Instagram Stories: How to Create Engaging Stories

Do you use Instagram? Wondering how Instagram stories work? To explore how to craft Instagram stories for business, I interview Sue B. Zimmerman. Instagram Stories The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media [...]

This post Instagram Stories: How to Create Engaging Stories first appeared on .
- Your Guide to the Social Media Jungle

Read More »
css.php