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Monthly Archives: February 2017

6 Free SEO Tools Social Media Marketers Can Use Too

Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to Read more...

This post 6 Free SEO Tools Social Media Marketers Can Use Too originally appeared on Sprout Social.

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5 Ways to Level Up Your Content Marketing Maturity

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and [...]

The post 5 Ways to Level Up Your Content Marketing Maturity appeared first on Online Marketing Blog - TopRank®.

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How to Verify a Facebook Page for a Local Business

Is your local business on Facebook? Wondering how to make your Facebook page official? Verifying a local business page adds a layer of legitimacy to your presence and can help customers feel more confident when they engage with you on Facebook. In this article, you’ll discover how to get your local Facebook page verified. Benefits [...]

This post How to Verify a Facebook Page for a Local Business first appeared on .
- Your Guide to the Social Media Jungle

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How to Do an Instagram Audit in 60 Minutes or Less

Does your Instagram account need a boost? Have you gone months or even years without ever analyzing what’s working and what’s not? You’re not Read more...

This post How to Do an Instagram Audit in 60 Minutes or Less originally appeared on Sprout Social.

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How to Get Started with Instagram Ads

Imagine trying to sell Instagram to a venture capitalist back in 2010. “You see, the biggest problem with Facebook and MySpace is that there are too many words. Our social network will be almost entirely pictures. I know, I know, but get this: People will be able to make their pictures look like crappy Polaroids [...]

The post How to Get Started with Instagram Ads appeared first on Online Marketing Blog - TopRank®.

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How to Create Instagram Lead Ads

Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you’ll discover how to set up lead ads on Instagram. #1: Choose the Lead Generation Objective To get started with lead ads, create a new [...]

This post How to Create Instagram Lead Ads first appeared on .
- Your Guide to the Social Media Jungle

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Facebook Rolls Out Major Video Updates: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Announces Autoplay Sound, Picture-in-picture View, and Other Updates to Video: Facebook rolled out four major updates “that make watching [...]

This post Facebook Rolls Out Major Video Updates: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Value Proposition: Free tool to help marketing teams discover their brand’s and products’ value prop

Identifying and clearly communicating an effective value proposition can lead to significant business success. But it is a complex topic. So when my colleague Steve Stone whipped out a simple Excel tool he created to help your team collaborate on discovering your company’s value proposition and include feedback from all internal, agency, vendor and partner stakeholders in an easy and systematic way, I wanted to share it with you all.

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#SproutChat Recap: Productivity for Marketers

Social media marketers have a plethora of productivity apps and platforms in their tool boxes. But figuring out how to best utilize various softwares and Read more...

This post #SproutChat Recap: Productivity for Marketers originally appeared on Sprout Social.

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Online Marketing News: Generational Video, Facebook Ups the Volume and Hiring an SEO

Infographic: How Gens X, Y and Z Consume Video Content
A new infographic shows how content consumers across generations interact with video content -- unsurprisingly, Gen Z consumes video at a higher frequency than their Gen Y and Gen X counterparts, but the platform and preferred format data may surprise you. AdWeek

Facebook Videos Will Now Play With the Sound on by Default
In contrast with a decision made last year to keep the sound from auto-playing on videos in the News Feed, Facebook has opted to turn the automatic sound back on for videos after rumored pressure from advertisers. User groups have reviewed this favorably, but there is also the option to disable auto-play with sound in your individual settings. AdAge

How to Hire an SEO [Video]
Hiring a good SEO is a daunting task for many -- but Google's Maile Ohye is here to help with some useful tips. First and foremost, SEO isn't black magic. She also points out that an SEO is only as good as the site they have to work with in terms of credibility and content. Google Webmasters

The Impact of Email List Segmentation on Engagement
Personalizing content in your emails by segmentation works, according to a new study from MailChimp. The study saw open rates increase by 14% where segmentation was used, and a whopping 101% increase in click through rate. MarketingProfs

Google Asked to Remove Over a Million Websites for Copyright Infringement
Google's Transparency Report showed that the search engine recently hit a major milestone - they've been asked to remove one million domains from their search results and two billion individual URLs. Some of these are due to copyright infringement or illegal content, but others are due to personal preference of the reporting user. For the latter, Google has the option to deny the request. Search Engine Journal

Get Ready for Pinners to Search Outside the Box
On February 8th, Pinterest announced Pinterest Lens (in Beta): "Pinterest Lens uses people’s mobile cameras to search for ideas using objects they see out in the real world. Just point Lens at a pair of shoes, and tap to see related styles." Pinterest

Facebook’s Rolling Out a New Job Posting Option for Pages
Social Media Today reports: "This week, Facebook has confirmed that this new functionality is being rolled out to all business Pages, starting with North American-based organizations [...] the workflow is fairly straightforward – when you want to advertise an open position, you click on the ‘Create Job’ option, which will be added to the new Page post options buttons." Social Media Today

Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion
ComScore released their 2016 eCommerce spending figures, and the results are in - consumers spent 21% ($22.7 Billion) of total online revenue (109.3 Billion) on mobile. Online revenue still didn't overtake retail during the holiday season, but there's always next year. Marketing Land

What were your top online marketing news stories this week?

We'll be back next week with more online marketing news! In the meantime, keep the conversation going on Twitter @toprank or drop a note in the comments.

The post Online Marketing News: Generational Video, Facebook Ups the Volume and Hiring an SEO appeared first on Online Marketing Blog - TopRank®.

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