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Monthly Archives: February 2017

Online Marketing News: Mobile Email Stats, YouTube Kills 30-Second Ads and Execs on IoT


Your Guide to Email-Open Statistics on Mobiles [Infographic]
Well over half of all email users are opening their email on mobile devices. It's important that marketing emails are mobile friendly, because although a majority of emails are being opened on mobile, most conversions are coming from desktop. MarketingProfs

YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats
Beginning on January 1, 2018, YouTube will kill the unskippable 30-second ads users see on mobile videos. Brands can still buy 20-second and 6-second bumper ads. YouTube has reportedly made this change as part of their 'commitment to providing better ad experience'. AdWeek

73% Of Execs See Internet Of Things Impact On Business
A recent study showed that 73% of business executives said the Internet of Things had at least some impact on their business, while 21% said it has a major impact. However, there are a number of obstacles in the way - high cost of investment, concerns about security and regulation among others. MediaPost

Reports: Digital, especially mobile, driving trillions in offline retail spending
Digital media contributed to a reported $1.26 trillion in local retail sales in 2016, according to a recent report from Forrester. This is a large section of the overall $4.5 trillion local retail sales last year. Forrester predicts that in 2021, mobile devices will influence $1.4 trillion in local retail sales. MarketingLand

Google to sunset Google Site Search by end of 2017
Search Engine Land reports: "Google has confirmed with Search Engine Land that they are discontinuing support for the Google Site Search product. Google said they are directing those consumers to either the ad-powered product named free custom search engine or the new cloud search product." Search Engine Land

Google fights online trolls with new tool
The Washington Post reports: On Thursday, [Google] publicly released an artificial intelligence tool, called Perspective, that scans online content and rates how “toxic” it is based on ratings by thousands of people." That 'toxicity score' will help users determine whether or not they want to participate in the conversation. The Washington Post

On Snapchat’s Ad Performance, in Comparison to Industry Benchmarks
A recent report was published that showed around 69% of SnapChat users either always or often skip ads. That figure increases to 80% among their top audience - 18 to 24-year-olds. But those numbers are far less shocking when compared to other media giants like YouTube and Facebook. Social Media Today

Google Reduces Star Rating Threshold: Why Businesses Should Take Notice
Google has lowered the threshold of reviews it takes for your 'stars' to show up next to your company's business listings from five reviews to one. To combat the potential negative effects of one bad review, Search Engine Journal has a few tips, like following up with an email, and asking your customers for reviews. Search Engine Journal

What were your top online marketing news stories this week?

We'll be back next week with more online marketing news stories! Have something to share? Tweet it to @toprank or share in the comments.

The post Online Marketing News: Mobile Email Stats, YouTube Kills 30-Second Ads and Execs on IoT appeared first on Online Marketing Blog - TopRank®.

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Video Blogging: How to Create Consistent YouTube Content

Do you create videos to promote your business? Have you considered starting a regular video blog? To explore vlogging, I interview Amy Schmittauer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with [...]

This post Video Blogging: How to Create Consistent YouTube Content first appeared on .
- Your Guide to the Social Media Jungle

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27 Hard-Won Lessons about Writing from New York Times Bestselling Authors

Writing tips are like beer nuts. They’re addictive. No matter how many you have, you always want more. But do you ever get the feeling that the writing “experts” who are dispensing the tips barely have more experience than you? Which usually means their advice is either second-hand or second-rate. And maybe that’s why it(...)

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The MECLABS Conversion Heuristic Applied: How a single-product ecommerce site can optimize its sales with a tested methodology

In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Sequence Heuristic to show how easy it is to think about conversion in a sales path using the tool.

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The QuickStart Guide to Using Google Search Console to Increase SEO Visibility

There are many powerful SEO tools in today’s marketing world. Most SEO tools can be highly beneficial, but often come with a cost associated with it. However, there are some tools that smart marketers can leverage to assist with the variety of tasks needed on a given day. One tool that smart marketers can leverage [...]

The post The QuickStart Guide to Using Google Search Console to Increase SEO Visibility appeared first on Online Marketing Blog - TopRank®.

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3 Ways to Find Prospects Using Twitter

Need more leads and prospects? Looking for creative ways to generate leads with Twitter? Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place. In this article, you’ll discover three ways to find your next customers on Twitter. #1: Automate a Search Funnel to Find People Who Tweet [...]

This post 3 Ways to Find Prospects Using Twitter first appeared on .
- Your Guide to the Social Media Jungle

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How Hotjar Gained 60+ New Trial Signups a Month with a Single Overlay

Traditionally, it can be tricky to attribute content to cold hard cash. Here's how Hotjar used an overlay to turn content into customers.

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How to Write a Successful Social Media Proposal: Free Template Included

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. Read more...

This post How to Write a Successful Social Media Proposal: Free Template Included originally appeared on Sprout Social.

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Three Crucial Truths for Engaging Your Audience on Mobile

My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like a phone to him:           Smartphones have already killed payphones and landlines. Now they’re poised to do the same to desktops and laptops. Google is already reporting more mobile searches than [...]

The post Three Crucial Truths for Engaging Your Audience on Mobile appeared first on Online Marketing Blog - TopRank®.

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3 Creative Ways to Use Live Video for Business

Want to add live video to your marketing plan? Wondering how live streaming can increase customer loyalty and engagement? Live video helps you stand out from the competition by making your marketing interactive. In this article, you’ll discover three creative ways to use live video in your social media marketing. #1: Create That Black Friday [...]

This post 3 Creative Ways to Use Live Video for Business first appeared on .
- Your Guide to the Social Media Jungle

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