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Monthly Archives: January 2017

How to Use Google UTMs to Analyze Your Social Traffic

Do you share your blog posts on social media? Want to know how much traffic comes from those posts? By adding Google UTM (Urchin Tracking Module) parameters to the links you share, you can attribute traffic to page posts, group posts, and ads. In this article, you’ll discover how to analyze your social media traffic [...]

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- Your Guide to the Social Media Jungle

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LinkedIn Changes: What Marketers Need to Know

Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it easier to find new contacts, interact with connections, and write posts. In this article, you’ll discover how to navigate the new LinkedIn and where to find what you need. #1: Explore the Home Page When you sign into LinkedIn on desktop, [...]

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- Your Guide to the Social Media Jungle

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2017 Trends for CMOs: Ignite Content Performance with Influencers

Companies launching into new markets often spend substantial budgets on advertising and PR in order to create awareness. These investments can be significant when there is no existing affinity between the brand and the solution in target markets. For example, Orange France faced this challenge when launching Homelive, a connected home management platform for IoT [...]

The post 2017 Trends for CMOs: Ignite Content Performance with Influencers appeared first on Online Marketing Blog - TopRank®.

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