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Monthly Archives: January 2017

Facebook Community Development: How to Cultivate Loyal Fans

Are you creating a fan base on Facebook? Want to discover how to engage your audience via pages and groups? To explore how to nurture a community on Facebook, I interview Holly Homer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to [...]

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- Your Guide to the Social Media Jungle

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Sprout Social Named to G2 Crowd’s “Best Software 2017” List

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we Read more...

This post Sprout Social Named to G2 Crowd’s “Best Software 2017” List originally appeared on Sprout Social.

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Would You Rather: 6 Ways to Tell if Your Digital Marketing Agency is the Right Fit

Today’s increasingly competitive landscape requires that marketers focus on activities that will have the biggest impact in order to capture and keep the attention of potential customers. With over 200 million people utilizing ad blocking technology, it’s clear that an integrated digital marketing strategy has to be implemented in order to reach target customers. To [...]

The post Would You Rather: 6 Ways to Tell if Your Digital Marketing Agency is the Right Fit appeared first on Online Marketing Blog - TopRank®.

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How to Use Snapchat for Customer Support

Do you want to expand your customer service channels? Wondering how Snapchat can help you respond in real time? Snapchat’s text, video, and phone chat features allow you to support customers in the format they prefer. In this article, you’ll discover how to use Snapchat features to provide helpful and engaging customer support. Why Use [...]

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- Your Guide to the Social Media Jungle

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UTM Tracking: The Major Key of Social ROI

What if we told you there’s a free way to prove the value of the links you share on social? Well, there is. We’ve Read more...

This post UTM Tracking: The Major Key of Social ROI originally appeared on Sprout Social.

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What You Need to Know to Get Started with Account-Based Marketing

Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there’s still plenty of confusion about what it is and how best to do it. It’s all well and [...]

The post What You Need to Know to Get Started with Account-Based Marketing appeared first on Online Marketing Blog - TopRank®.

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6 Steps to a Successful Social Influencer Marketing Campaign

Interested in working with social influencers to promote your product? Wondering how to find and connect with the right influencers? Social media influencers can help share your brand message to a wider, yet tailored, audience. In this article, you’ll discover six steps to running an effective influencer program for your business. #1: Identify the Goal [...]

This post 6 Steps to a Successful Social Influencer Marketing Campaign first appeared on .
- Your Guide to the Social Media Jungle

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Design and UX Trends to Boost Conversions in 2017 [INFOGRAPHIC]

The fast pace at which the digital world is changing means there are always new trends promising to skyrocket our results. But which ones should you pay attention to in 2017? Check out this shortlist of the most promising and impactful digital marketing trends of the year.

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How to Track & Analyze Branded Keywords

When you think of keywords, the first thing that probably comes to mind is the phrases people search when trying to find your products Read more...

This post How to Track & Analyze Branded Keywords originally appeared on Sprout Social.

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Working Together in Perfect Harmony: Digital Advertising + Content Marketing

Content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. As TopRank Marketing CEO Lee Odden likes to say: “Content isn’t King. It’s the Kingdom.” But the kingdom is crowded. According to Content Marketing Institute [...]

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