Thanks to the internet, social media and mobile technologies, buyer’s are more self-directed than ever before, using these tools to conduct independent research that informs important purchasing decisions for themselves and the companies they work for. However when it comes to B2B buyers, specifically those looking to purchase tools and software from technology vendors, while [...]
Want to drive more sales on social media? Looking for ways to encourage more people to purchase? A few adjustments can help you optimize your social commerce efforts and stay ahead of the competition. In this article, you’ll discover five ways to sell more with social media. #1: Discover Which Platforms Your Customers Use Most An [...]
The writing on the wall became very apparent last year: 2017 would be the year of video. In almost every marketing predictions post for 2017, video was highlighted as an area that marketers need to incorporate in order to remain competitive. Video offers a great format for telling your story (or more importantly, the story [...]
Are you wondering what 2017 might look like for Facebook marketing? If the Facebook changes in 2016 are an indicator, 2017 will be an interesting year for Facebook marketers. To get a grip on what the near future may look like, we tapped the knowledge of 19 social media pros. #1: Paid Ads Come to Facebook Groups [...]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Automatically Loops Short Videos: As the Vine app officially shut down and became Vine Camera earlier this week, [...]
How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
47% of millennials trust user-generated content, vs. 36% of their baby boomer counterparts. However, each generation shared a relative distrust of content created by brands. This infographic shows the generation gap of UGC. HubSpot
Survey: 60 percent of voice users want more answers and fewer search results
People who use voice search -- the majority of whom prefer to do so in private vs. public -- use it because it's fast, doesn't require reading, and gives you fewer answers to sort through. What does voice search mean for the future of search marketing? Search Engine Land
What Content Creators Need to Know About Twitter Relaunching Vine as Vine Camera
On January 18th, Twitter officially shut down Vine. In its place, Twitter launched Vine Camera, an app that can be used in place of Vine with similar features that works with Twitter. Good news -- Vine users can still access their videos from Vine, but the comments and likes will be gone. AdWeek
Facebook Continues to Evolve Facebook Live, Announces New Tools
Facebook live has announced the release of several new tools for the video streaming service: Permissions to go live as a page, video insights for profiles, video permalinks for pages and cross promotion opportunities for previously recorded live videos. Social Media Today
86% of U.S. Adults Aged 18-29 Are Social Media Users (Report)
69% of adults in the US use social media. 86% of adults between 18 and 29 use social media, 80% of adults aged 30-49 use social media, and that number falls for 64% for adults aged 50-64. The lowest rate of adoption, perhaps unsurprisingly, belongs to the 65+ crowd, with only 34% using social media. SocialTimes
Introducing ad groups for more control over your Pinterest campaigns
Pinterest reports: Starting this month, we’re rolling out an update to the way your Pinterest ad campaigns are structured. Previously, Pinterest ad campaigns had two elements: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups." Pinterest
Will Artificial Intelligence Have a Major Impact on B2B Marketing?
Some 80% of B2B marketing executives say AI will have a significant impact on their marketing efforts in the next five years, but most admit that they do not have a firm understanding of artificial intelligence technology. MarketingProfs
Publishers see short-form video views on Facebook cut in half
Digiday reports: Publishers are finding short-form video viewing figures on Facebook have plummeted as more content creators battle for space in the news feed. Over six months ago a well-performing video from The Sun would fetch 250,000 views; now it’s lucky to get over 100,000." Digiday
What were your top online marketing news stories this week?
We'll be back next week with more online marketing news. Have something to share? Sound off in the comments or Tweet to @toprank.