Are rented lists effective? What can I expect for a conversion rate on one? Are my emails even getting read when I rent a list? These are all good questions, and the answer is…it depends. The best we can do is look at what other companies have done and try to apply similar principles to our rented email list campaigns. Read on to see how physicians-only social network Serma increased the opt-in rate for a rented list.

For those in charge of their company, brand or organization’s Instagram account, important decisions are made daily. One of the toughest tasks is delivering Read more...

This post 15 Instagram Post Ideas to Cure Creative Block originally appeared on Sprout Social.

 Even the most starched-shirt professional can use a new look every now and then. Skinny and wide neckties go in and out of fashion. Hemlines trend up and down. You can be fashionable and professional at the same time. All of which to say, LinkedIn has started to roll out a substantial redesign. Not everyone [...]

The post The New Face of LinkedIn: What You Need to Know About the Redesign appeared first on Online Marketing Blog - TopRank®.

Are Millennials part of your customer base? Wondering how best to reach them on social media? In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials. #1: Millennials Are Digital Shoppers Millennials, those individuals born between 1980 and 2000, make up 25% of [...]

This post Reaching Millennials With Social Media: New Research first appeared on .
- Your Guide to the Social Media Jungle

You don't necessarily need more resources or budget to get more conversions from your website. Learn how one marketing team used their homepage, existing resources and some savvy know-how to increase conversions on their homepage... and how you can do the same.

Big or small, B2B or B2C there are a core set of challenges that all marketers face. The extremity of these challenges will vary from brand to brand and person to person but undoubtedly exist within every organization. Within the last few years alone, it now takes 52% more touches to close a deal than [...]

The post 5 Common Challenges All Digital Marketers Face & How to Own Them appeared first on Online Marketing Blog - TopRank®.

Want to improve your Facebook ad results? Looking for more cost-effective ways to reach your target audience with Facebook? In this article, you’ll discover three tools and techniques for improving your Facebook ads. #1: Collect Demographic Data to Inform Your Targeting Some businesses think their target market is a broad group of people such as “working [...]

This post 3 Ways to Improve Your Facebook Ads first appeared on .
- Your Guide to the Social Media Jungle

We received hundreds of nominations for our eighth-annual Top 10 Social Media Blogs contest! Below is the list of 20 finalists, including some well-known favorites and new blogs for our judges to consider. The Judges Our judges include Heidi Cohen (chief content officer of Actionable Marketing Guide), Marcus Sheridan (founder of The Sales Lion), and Sonia Simone (founding partner and chief [...]

This post Finalists: Top 10 Social Media Blogs 2017 first appeared on .
- Your Guide to the Social Media Jungle

It’s hard to believe that we’re days away from February 2017! We hope that you’re progressing toward your goals quickly by taking the time Read more...

This post #SproutChat Calendar: Upcoming Topics for February 2017 originally appeared on Sprout Social.

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Releases Facebook Stories in Ireland: Facebook rolled out Facebook Stories in Ireland for the iOS and Android [...]

This post Facebook Stories Start to Roll Out: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle