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Monthly Archives: December 2016

#SproutChat Recap: Best Practices for Distributing Content From Brand Advocates

Marketers know that content drives traffic. But figuring out which social channels’ content should be distributed on and how it should be shared can be a Read more...

This post #SproutChat Recap: Best Practices for Distributing Content From Brand Advocates originally appeared on Sprout Social.

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Compara el rendimiento de las páginas con el informe de competidores de Facebook que ofrece Sprout

El Informe de competidores de Facebook que ofrece Sprout permite a tu marca realizar un seguimiento de indicadores fundamentales para cualquier Página de Facebook Read more...

This post Compara el rendimiento de las páginas con el informe de competidores de Facebook que ofrece Sprout originally appeared on Sprout Social.

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Compare o desempenho das páginas usando o relatório de concorrentes do Facebook, oferecido pelo Sprout

Com o Relatório de Concorrentes do Facebook oferecido pelo Sprout sua marca pode rastrear métricas fundamentais para qualquer página do Facebook e comparar essas Read more...

This post Compare o desempenho das páginas usando o relatório de concorrentes do Facebook, oferecido pelo Sprout originally appeared on Sprout Social.

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Engage With Your LinkedIn Company Page Network From the Smart Inbox

With more than 450 million members, LinkedIn® has swiftly solidified itself as a global community of professionals. Over the years, the network has evolved Read more...

This post Engage With Your LinkedIn Company Page Network From the Smart Inbox originally appeared on Sprout Social.

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Online Marketing News: Content Deluge, Spotify Data Stories and Cyber Monday Breaks Records

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What Can Be Done About the Content Deluge? Insights From 42 Content Marketing Influencers [Infographic]
Content marketing isn't easy. Although it's not a new tactic by any stretch of the imagination, marketers are still struggling to spread their message to an increasingly inundated audience. So, how can marketers make their content marketing stick? These 42 influencers, including our own Lee Odden, have some helpful tips. Business to Community

Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign
Spotify mined user data for a delightful purpose - a playful new outdoor campaign thanking 2016 for, frankly, being really weird. Some highlights include showing some love to the 1,235 guys who loved the "Girl's Night" playlist this year, and wondering why someone would need to play "Sorry" 42 times on Valentine's Day. AdWeek

Report: Cyber Monday was the largest e-commerce day in history
This year, Cyber monday was the largest day in history for eCommerce, bringing in $3.4 billion in revenue. For comparison, eCommerce revenue for Black Friday was $3.34 billion. Interestingly enough, 53% of that revenue came from mobile -- 44% via smartphone and 9% via tablet. Marketing Land

Google is Saying Goodbye to Content Keywords
Google announced this week that it's retiring the Content Keywords feature in Google Search Console. Not to worry - this same data and much more can be found by using the Fetch as Google feature within GSC, which enables users to test how Google crawls and renders an on-site URL. Google Webmaster Central Blog

Four top digital priorities for B2B marketers: Report
A new study from Adobe and eConsultancy shows the top digital marketing priorities for B2B marketers, including catching up on content optimization, targeting and personalization, mastering the tools and analytics for data driven marketing and implementing a customer experience strategy. eConsultancy

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Instagram Is Facebook's Biggest App Advertiser. Twitter Is Banned.
Instagram is advertising on Facebook - and quite successfully. Twitter doesn't share the same luck. Ad Age reports: "Instagram has grown to 500 million monthly users today from 100 million monthly users in 2013, likely aided in part by its promotion on Facebook. But social-media competitor Twitter, whose 317 million monthly users are growing only slowly, is barred from advertising on Facebook." Ad Age

Programmatic To Grow 31% In 2017, Ahead Of All Other Channels
A recent report from Zenith suggests that programmatic will grow by 31% in 2017, which is faster than all other digital marketing channels, like social media (25% growth) and even online video (20% growth). The report also found that the U.S. is the largest programmatic ad market, valued at $24 billion this year and making up 62% of total programmatic spend. MediaPost

Blogging Benchmarks: Writing Time, Post Length, and Media Use
A recent survey showed that 56% of bloggers say that it takes them three hours or fewer to write a typical blog post. 25% of survey respondents say it take them between one and two hours, 24% said between two and three hours, while only 8% said it takes them less than one hour to write a blog post. MarketingProfs

What were your top online marketing news stories this week?

I'll be back next week with my lovely co-pilot, Josh Nite, to bring you more online marketing news. Have something newsy to share? Tweet it to @toprank or leave it in the comments!

The post Online Marketing News: Content Deluge, Spotify Data Stories and Cyber Monday Breaks Records appeared first on Online Marketing Blog - TopRank®.

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How to Grow a Business Using YouTube

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Do you want to use YouTube for business? Want to learn how to script and produce YouTube videos for your business? To find out how marketers can develop a business channel on YouTube, I interview Sunny Lenarduzzi. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media [...]

This post How to Grow a Business Using YouTube first appeared on .
- Your Guide to the Social Media Jungle

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How Team Sprout Uses Organic Post Targeting to Reach Its Audience

They say timing is everything and when it comes to social, the old adage isn’t too far off. Now more than ever it’s important Read more...

This post How Team Sprout Uses Organic Post Targeting to Reach Its Audience originally appeared on Sprout Social.

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Curb End-of-Year Marketing Burnout with These Digital Marketing Quick Tips

For many marketers, the holiday season is one of their busiest times of year. But let’s face it, focusing on solving your top marketing problems when you have a holiday party to go to and a new year just around the corner isn’t always easy. This year, let’s change our perspective. Instead of letting things [...]

The post Curb End-of-Year Marketing Burnout with These Digital Marketing Quick Tips appeared first on Online Marketing Blog - TopRank®.

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How to Find Social Media Micro-influencers for Your Small Business

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Want to promote your small business on a budget? Have you considered partnering with less famous influencers? Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products. In this article, you’ll discover how to find and connect with micro-influencers who can promote your small business. #1: Find Micro-influencers [...]

This post How to Find Social Media Micro-influencers for Your Small Business first appeared on .
- Your Guide to the Social Media Jungle

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How Big Brands Use Urgency to Drive Conversions During the Holidays

This holiday, while you’re fretting over the perfect gift, big-brand retailers are singing carols as the dollars to roll in. But how do they do it? How do they make us want to buy so feverishly every year? One word: Urgency. See how the big brands are using urgency in their holiday marketing, and how you can apply the same strategies to your landing pages.

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