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Monthly Archives: December 2016

How We Use Google Venture’s 5-Day Sprint to Ship Marketing Campaigns Faster

The Unbounce marketing team borrowed a model from Google Ventures to help them find their focus and solve problems quickly. Here's how we adapted it to ship marketing campaigns more quickly, and how you can too.

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Facebook Pages Just Got a Lot More Customizable-Here’s What You Need to Know

Back in 2006, creating a Facebook Page was mind-numbingly simple. You picked your URL, uploaded a picture, filled out a few boxes, and that was it. Unlike its chief rival, MySpace, there was no mucking about with HTML, no picking the right animated backgrounds, no blinking green fonts to fine-tune. Of course, the flipside of [...]

The post Facebook Pages Just Got a Lot More Customizable-Here’s What You Need to Know appeared first on Online Marketing Blog - TopRank®.

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3 Ways to Republish Instagram Content on Facebook

Does your Facebook audience respond well to image posts? Have you thought about sharing your Instagram posts on Facebook? Publishing select Instagram posts on your Facebook page adds variety to your feed and can improve organic reach. In this article, you’ll discover three ways to share your Instagram content on Facebook. Why Share Instagram Content [...]

This post 3 Ways to Republish Instagram Content on Facebook first appeared on .
- Your Guide to the Social Media Jungle

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3 Scientific Reasons Why Overlays Are So Freaking Effective

Overlays are everywhere right now. And for good reason: they work. But don't just take our word for it — we've got the science to explain why overlays are so effective. Fancy yourself some psychology 101?

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6 Key Insights from Demand Gen’s ABM Benchmark Survey Report 2016

Account-based marketing. For many of us in the B2B marketing space, this concept has been buzzing in our ears over the past couple years. If you’re less familiar, ABM is a highly-strategic marketing approach that uses quality, relevant content to reach and nurture specific strategic accounts or individuals. Essentially, rather than casting a wide net [...]

The post 6 Key Insights from Demand Gen’s ABM Benchmark Survey Report 2016 appeared first on Online Marketing Blog - TopRank®.

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How to Track Facebook Conversions After February 2017

Do you track the results of your Facebook campaigns? Are you using the old conversion code that’s about to be phased out? Setting up Facebook’s conversion tracking will let you track your return on investment (ROI) down to the penny. In this article, you’ll discover how to set up and install conversion tracking using the [...]

This post How to Track Facebook Conversions After February 2017 first appeared on .
- Your Guide to the Social Media Jungle

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7 Ways to Add Variety to Your Twitter Marketing

Do you want to improve your Twitter feed? Struggling to come up with ideas for your tweets? In this article, you’ll discover seven ways your business can tweet. #1: Run a Twitter Poll Research is the backbone of any good business decision, so why not ask your Twitter community for their opinion with a Twitter [...]

This post 7 Ways to Add Variety to Your Twitter Marketing first appeared on .
- Your Guide to the Social Media Jungle

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The Importance of Building Trust: What 2,400 consumers say about trust in the conversion process

If you’re asking for a conversion — from a big ticket purchase down to a lead form fill — you are asking your customers to start or continue a relationship with your company in one form or another. And relationships require trust to succeed. So read on for a better understanding of the role trust plays in conversion, and a few questions to help get you thinking about how you can create trusting relationships with your customers.

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Instagram Tips Worthy of Learning From Top Brands

You might not have the budget of Nike, but don’t let that limit your Instagram marketing strategy. With these Instagram tips for setting up Read more...

This post Instagram Tips Worthy of Learning From Top Brands originally appeared on Sprout Social.

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The Future of Social Media Marketing: Experts Share Social Media Predictions for 2017

Social media platforms enable people from around the world looking to connect and build personal and professional relationships. Earlier this year studies found that there are currently over 2 billion active social media users. If you consider the sheer number of people interacting on social networks, it seems like a no-brainer that both B2C and [...]

The post The Future of Social Media Marketing: Experts Share Social Media Predictions for 2017 appeared first on Online Marketing Blog - TopRank®.

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