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Monthly Archives: December 2016

How to Build Community on Facebook

Is your Facebook page reach declining? Looking for other ways to connect with Facebook fans and customers? Creating a community for your business can help you reach your target audience more consistently than relying on a Facebook page alone. In this article, you’ll discover how to build and promote a community on Facebook to let [...]

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- Your Guide to the Social Media Jungle

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Nominate Your Favorite Social Media Blog: 8th Annual Top 10 Social Media Blog Contest

We’re now accepting nominations for our 8th annual Top 10 Social Media Blogs contest, and we’re looking for the blogs you’ve read and found most valuable in 2016. This is the biggest contest for social media blogs and the winners will be promoted in our 550,000-reader newsletter and announced on Social Media Examiner. How to [...]

This post Nominate Your Favorite Social Media Blog: 8th Annual Top 10 Social Media Blog Contest first appeared on .
- Your Guide to the Social Media Jungle

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Instagram Rolls Out Live Video: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Rolls Out Live Video to All U.S. Users: Following an announcement a few weeks ago, Instagram is rolling out Live [...]

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#SproutChat Recap: Running a Successful Boutique Agency

Agency work isn’t easy. Strategizing, managing and executing a brand’s social and digital marketing initiatives requires a deep understanding of your client’s industry and Read more...

This post #SproutChat Recap: Running a Successful Boutique Agency originally appeared on Sprout Social.

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Online Marketing News: B2B Case for LinkedIn, The State of Content & Ranking Factors Study

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Get Proof: The Case for B2B Marketing on LinkedIn [Infographic]
A new infographic from LinkedIn makes a compelling case for B2B Marketing on the channel. 92% of B2B marketers leverage LinkedIn over all other social platforms for their marketing efforts, and 80% of B2B marketing leads generated through social come from LinkedIn. LinkedIn Marketing Solutions Blog

Facebook Page Layout Changes: How Marketers Should Respond
Facebook pages have a new layout for visitors -- bumping up videos and photos underneath shopping recommendations where popular content used to live. Not a fan? Not to worry! You can still edit the order of your page's content by editing the order of the sidebar tabs. Social Media Examiner

Searchmetrics Ranking Factors – Rebooting for Relevance
A new study from Searchmetrics found what we've been suspecting all along -- keywords are losing some of their oomph in terms of SEO, while engagement and relevance metrics lend more weight to rankings. Content quality, and proper meta data, are a powerful combination. The study is full of other helpful metrics to hone in on the state of search. Searchmetrics

The Current State of the Content Marketing Ecosystem [INFOGRAPHIC]
As we've seen in recent news, content production is becoming more of a priority for marketers across industries. But within the small subset of marketers across industries, there are some significant differences between content philosophies and perceptions. Those differences are outlined in this handy infographic. Search Engine Journal

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B2B Content-Enabled Campaigns: Top Trends, Benefits, and Goals
When it comes to content-enabled campaigns, marketers are seeing success. MarketingProfs reports: "Some 41% of respondents say content-enabled campaigns have 20-30% higher open rates than traditional campaigns; 13% say content-enable campaigns have open rates that are more than 30% higher than traditional campaigns." MarketingProfs

Snapchat Adds 4 New Features, Including Much-Requested Group Chat
Snapchat has made four major additions to their platform in terms of features: Enabling group chats for up to 16 people, Shazam capability to help users easily identify songs within the app interface, scissors that allow users to cut out part of a message and turn it into a sticker, and a paintbrush that allows users too customize their snaps to their artsy heart's content. AdWeek

Facebook Reveals New Advertiser Number Flaws
Ad Age reports: "Facebook has found more flaws in its ad stats, and is making changes to give advertisers more accurate numbers. This time Facebook said it will tweak how it estimates the potential audience size for new campaigns, an area where advertisers have been saying the figures seemed off." Ad Age

Instagram Begins Rolling Out Live Video in U.S.
Last month, Instagram announced that their live video feature within Instagram Stories was en-route, and it's now official. This rollout will begin with users in the U.S. this week, and globally in the next few weeks. SocialTimes

What were your top online marketing news stories this week?

I'll be back next week with more top online marketing news. If you can't wait, follow @toprank on Twitter or subscribe to our blog for the latest and greatest in the online marketing world.

Disclosure: LinkedIn is a TopRank Marketing client.

The post Online Marketing News: B2B Case for LinkedIn, The State of Content & Ranking Factors Study appeared first on Online Marketing Blog - TopRank®.

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How Snapchat and Periscope Can Grow a Business

Do you want to use Snapchat for business? Wondering how to incorporate your brand into live stories? To explore how to use Periscope and Snapchat for business, I interview John Kapos. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

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Advice from three digital marketing experts on building your budget

Three digital marketers give their expertise about budget building and how you can build your customer in the process. Also, how to gain buy-in and balance short-term goals with the long term.

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10 Book Recommendations From Team Sprout

Here at Sprout Social, reading really is fundamental. Good books teach us about our craft, inspire us to be better leaders and even allow Read more...

This post 10 Book Recommendations From Team Sprout originally appeared on Sprout Social.

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A Year in Blog Posts: TopRank Marketing’s Most Popular Content Marketing Posts of 2016

Each year, marketers are investing more time, effort and resources into creating content. The good news is that 45% of organizations believe that they have been more successful this year than they were last year. The key indicators to this success has been largely due to increasing the quality of content, developing a strategy and [...]

The post A Year in Blog Posts: TopRank Marketing’s Most Popular Content Marketing Posts of 2016 appeared first on Online Marketing Blog - TopRank®.

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7-Step Checklist to Refresh Your LinkedIn Profile

Wondering if your LinkedIn profile is up to date? When was the last time you reviewed your LinkedIn information? Reviewing your LinkedIn presence on a regular basis ensures that you add new accomplishments and get rid of irrelevant information. In this article, you’ll discover seven easy ways to get your LinkedIn presence ready for the [...]

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