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Monthly Archives: December 2016

The Future of Influencer Marketing: Top Predictions for 2017

The buyer journey has changed, and will only continue to evolve. Clean funnels that marketers used to use to determine their digital marketing strategy are a thing of the past. Today’s consumers can take many different paths (at their own pace) to discover the products and solutions that work best for them. This can create [...]

The post The Future of Influencer Marketing: Top Predictions for 2017 appeared first on Online Marketing Blog - TopRank®.

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How to Use Pinterest Analytics to Build Buyer Personas

Want more insight into your Pinterest following? Wondering what content and messaging will appeal to your Pinterest fans? When you have accurate personas, you can serve promoted pins to the people most likely to engage with and click on them. In this article, you’ll discover how to use Pinterest Analytics to create buyer personas. #1: [...]

This post How to Use Pinterest Analytics to Build Buyer Personas first appeared on .
- Your Guide to the Social Media Jungle

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Happy High-Converting Howl-idays from Unbounce [VIDEO]

We might be shutting down Unbounce HQ during the holidays, but that doesn’t mean we’ll let your landing pages and overlays go to the dogs. Our customer success team will be around to make sure your campaigns run smoothly, with no accidents. Here with a special message about our holiday hours are Unbounce’s trusty office pooches.

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A Day in the Life: Time Management for Content Creators

Don’t you hate the days where you’re busy all day with nothing to show for it? Maybe you started three projects and hit roadblocks on all of them. Maybe you kept getting interrupted every time you got up to speed. However it happens, it’s a lousy feeling. There’s panic as the clock seems to pick [...]

The post A Day in the Life: Time Management for Content Creators appeared first on Online Marketing Blog - TopRank®.

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How to Use Facebook Login on Your Website

Do you want more information about the people who log into your website? Wondering how you can target your website visitors more effectively on Facebook? When you let visitors log into your site with their Facebook profile, you can collect their demographic attributes and other characteristics. In this article, you’ll discover how to add Facebook [...]

This post How to Use Facebook Login on Your Website first appeared on .
- Your Guide to the Social Media Jungle

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Influencer Outreach: 5 Pro Tips for Stunning Success

Influencer marketing is much more nuanced than, “Hey, bud, can I get a link-back?” It’s about what you can offer them — not the other way around. Dmitry Dragilev, founder of JustReachOut.io, shares his five-step process for impactful influencer outreach.

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The Ultimate Guide to Twitter for Small Business in 2017

Does Twitter still work for small businesses? How can you get your Tweets seen? Should you invest time into it? These are some of Read more...

This post The Ultimate Guide to Twitter for Small Business in 2017 originally appeared on Sprout Social.

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8 Holiday Content Ideas for Busy Marketers

While you’d probably love to slow down and smell the pine during the holiday season, let’s be honest—that’s usually not an option for marketers. It’s crunch time and you’re working hard to tie up loose administrative ends, manage holiday campaigns and prepare to start the New Year stronger than ever. But despite your busy schedule, [...]

The post 8 Holiday Content Ideas for Busy Marketers appeared first on Online Marketing Blog - TopRank®.

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How to Optimize Social Ads for Every Stage of the Buying Funnel

Want more conversions from your social media ads? Wondering how to successfully target buyers at every stage of the sales process? Mapping your buyer personas and testing your creatives let you deliver ads that speak to a buyer’s immediate needs and concerns, resulting in higher conversions. In this article, you’ll discover how to serve optimized [...]

This post How to Optimize Social Ads for Every Stage of the Buying Funnel first appeared on .
- Your Guide to the Social Media Jungle

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A Year in Blog Posts: TopRank Marketing’s Most Popular Influencer Marketing Posts of 2016

If you’re a marketer and haven’t been living on another planet for the past few years, influencer marketing is a term that you’re familiar with. The increasing popularity of influencer marketing has brought every person out of the woodwork sharing their “expertise” and trying their hand at building a program. In fact, 84% of marketers [...]

The post A Year in Blog Posts: TopRank Marketing’s Most Popular Influencer Marketing Posts of 2016 appeared first on Online Marketing Blog - TopRank®.

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