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Monthly Archives: December 2016

Mobile SEO in 2017: What You Need to Know to Prepare for the Upcoming Year

Today, most online searches happen on mobile devices, not desktop computers. The advancements in technology and the ability to always being connected has led the charge for users to consume more information via mobile devices. Since most searches now happen on mobile devices, Google is making the move to go all-in on mobile. Google claims [...]

The post Mobile SEO in 2017: What You Need to Know to Prepare for the Upcoming Year appeared first on Online Marketing Blog - TopRank®.

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How to Better Serve Customers With Twitter Direct Messages

Looking for ways to improve customer care on Twitter? Do your customers tweet you for support? Moving customer service discussions to private Twitter Direct Message (DM) threads can help your support team quickly resolve issues. In this article, you’ll discover how to use the latest Twitter Direct Message features to improve your customer service. Why [...]

This post How to Better Serve Customers With Twitter Direct Messages first appeared on .
- Your Guide to the Social Media Jungle

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Content Curation 101: 7 Best Practices, Helpful Tools & Great Examples

In today’s digital world, marketers know that creating quality content is key to informing, engaging and inspiring action, as well as building authority and rapport with their audiences. And oftentimes that means creating original pieces and assets that tap into their audience’s interests, address pain points and answer burning questions. But let’s face it: marketers [...]

The post Content Curation 101: 7 Best Practices, Helpful Tools & Great Examples appeared first on Online Marketing Blog - TopRank®.

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A 7-Step Plan for Generating Leads With Facebook Ads

Do you want to generate more leads from Facebook? Interested in using Facebook ads to promote a lead magnet? Facebook ads are a great way to build a database of people who are interested in what you offer, because the reach and targeting options are exceptional. In this article, you’ll discover how to set up [...]

This post A 7-Step Plan for Generating Leads With Facebook Ads first appeared on .
- Your Guide to the Social Media Jungle

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Group Video Chat From Facebook Messenger: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Messenger Rolls Out Group Video Chat: The new Group Video Chat feature in Facebook Messenger “makes it [...]

This post Group Video Chat From Facebook Messenger: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Lucky 13 – Happy Birthday to TopRank’s Online Marketing Blog!

We have a lot to celebrate this time of year and I feel incredibly lucky that TopRank’s Online Marketing Blog gets to celebrate yet another blog birthday. Happy Lucky 13 Birthday Online Marketing Blog! And thank you to Ashley Zeckman for doing a great job managing our blog in 2016! I have a confession: Starting [...]

The post Lucky 13 – Happy Birthday to TopRank’s Online Marketing Blog! appeared first on Online Marketing Blog - TopRank®.

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Online Marketing News: Abandoned Carts, Email Benchmarks & 2016’s Most Popular Content

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Infographic: Average Cart Abandonment Rates for Q3 2016
Why, and at what frequency, are users abandoning their online shopping carts? Many folks are abandoning carts simply because they're just looking or researching -- 34% to be exact. 23% are abandoning carts because of issues with the cost or time required for shipping. ClickZ

3Q16 Email Marketing Benchmarks and Trends
Marketers sent nearly 20% more emails in Q3 of 2016 than in the same period of 2015. However, click through rates were 12.5% lower. This could be due to the rising share of mobile 'clicks' to marketing emails, meaning that the emails we send to our list need to be mobile-friendly and actionable from a mobile device. MarketingProfs

2016: A Year of Great Content Marketing in Review
The 15 most shared marketing articles of the year taught us some key lessons: Content that's controversial is shared more frequently on social, thought-provoking questions appeal to the minds of marketers, and influencer emphasis makes a world of difference for amplification. Search Engine Journal

51% of US adults have bought something online via their cellphones [Pew data]
Marketing Land reports: "The latest e-commerce report from Pew Research Center offers new data on how shoppers are using their cellphones, and not just for product research but also for purchasing. A survey of almost 4,800 US adults conducted in late 2015 shows that about 80 percent have bought something online, and just over half of all US adults have made a purchase via their cellphones." Marketing Land

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53% of Women Made Purchases Due to Influencer Posts (Survey)
A recent survey showed that 53% of women surveyed made purchases based on influencer posts. More than 60% said that the influencer content needed to be authentic in order to drive them to purchase. 61% of women surveyed preferred to engage with influencers on Instagram, with Facebook following closely behind at just over 50%. SocialTimes

Facebook Will Fact-Check Its News Feed and Shame Fake Posts With 'Disputed' Tag
The next phase in Facebook's war on fake news has arrived. The social platform is now fact checking, through third party sources, the news articles posted on their site. Posts that don't measure up to their factual standards will be called out with a prominent 'disputed' tag. AdAge

Marketers to Boost Influencer Budgets in 2017
Influencer marketing is quickly becoming a staple to a successful digital marketing campaign, and that shift is being reflected in 2017 marketing budgets. eMarketer reports: "According to November 2016 research, nearly half of practitioners said they plan to ramp up budget for influencer-focused campaigns in 2017." eMarketer

65% Of Connected Device Owners Open To IoT Advertising
MediaPost reports: "For brands and marketers, the Internet of Things is going to lead to new ways of advertising and many consumers seem OK with that. For example, of those who own any IoT device, the majority (65%) are receptive to IoT advertising. The receptivity to advertising differs based on which device." MediaPost

What were your top online marketing news stories this year?

We will be back next week with more online marketing news. Stay in the know every day of the week and follow @toprank on Twitter, otherwise we'll see you next week!

The post Online Marketing News: Abandoned Carts, Email Benchmarks & 2016’s Most Popular Content appeared first on Online Marketing Blog - TopRank®.

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Advanced Blogging: How to Make Your Blog Serve Your Business

Do you have a blog? Want to supercharge your content and increase email subscribers? To explore advanced techniques for improving blog content, collecting more email addresses, and promoting products and events, I interview Darren Rowse. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s [...]

This post Advanced Blogging: How to Make Your Blog Serve Your Business first appeared on .
- Your Guide to the Social Media Jungle

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Get a Jump-Start on 2017 with These Free Webinars

Cozy up by the fire (or palm tree) this holiday season and listen to actionable tips and insights on conversion marketing sure to take your marketing up a notch.

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Optimizing Software Landing Pages: How to minimize anxiety and maximize conversion in a free download

Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that have spyware, adware and malware hidden inside them. Making that decision to download more attractive is exactly what Flint McGlaughlin walks through in this video.

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