Want your Instagram feed to reflect your brand? Looking for ways to create an Instagram presence people recognize? Attracting your target audience on Instagram starts with a well-planned approach to your visuals. In this article, you’ll discover how to define an Instagram style for your business. #1: Echo Your Brand’s Visual Identity Brand assets like [...]
Are you prepared for holiday marketing season? To lend a hand, we’ve looked at 7 Black Friday and Cyber Monday marketing campaigns and critiqued them. Want to know who made our naughty list?
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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Updates Metrics and Reporting Standards: Facebook rolled out several updates to its metrics and reporting standards to [...]
Do you have an automated way to market to your email list? Are you thinking of creating a sales funnel? To explore how to automate your email marketing, I interview Yaro Starak. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]
Holiday Marketing Campaigns: 'Tis the Season for Pinterest [Infographic]
MarketingProfs reports: "People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases." Learn more from this holiday spirited infographic from Pinterest. MarketingProfs
LinkedIn Sponsored InMail goes self-serve
LinkedIn (client) has opened up their Sponsored InMail ad solution to be run through LinkedIn Campaign Manager. Previously, this solution was only available to marketers with an account representative to execute these campaigns. Marketers can now self-service Sponsored InMail, targeting users by location, industry, title, and more. ClickZ
How Nutella's First Branded Content Series Will Spread Happiness
Nutella is spreading the happiness in their new documentary series 'Spread the Happy,' featuring 'real people and real stories.' AdWeek reports: "The release of the series is timed to the holiday season. There are four episodes total with a new one released each week on the brand's YouTube channel." Is this a new face for content marketing? Time will tell. AdWeek
More Than One-Half of Consumers Prefer Social Customer Service (Report)
According to a recent report, 54% of consumers prefer to access customer service through social media or SMS messaging. This is a continuation of the trend of social-first customer service. As we've seen, social connections bring about brand advocacy, with 46.7% of consumers saying that personal responses from brands strengthen their brand loyalty. Social Times
Instagram Stories get better with new features
While Instagram stories were once rumored to be a duplication of Snapchat's stories, they've found a surprising way to differentiate their service. Instagram stories are now allowing links for verified accounts, mentions and Boomerang -- their unique video loop. Marketing Land
Google, Facebook Move to Punish Fake News Sites With Ad Rules
Bloomberg reports: "On Monday, Alphabet Inc.’s Google said it’s implementing a new policy that pulls its popular advertising tool from websites that run 'misrepresentative content' although it stopped short of banning fake news from its pages. Facebook clarified existing rules that it won’t integrate or display ads in apps or sites that are illegal, misleading or deceptive." Bloomberg Technology
Google expands AMP, as it presents a friendly face to publishers
Google is expanding AMP -- Accelerated Mobile Pages -- to include AMP for Ads, extending to native and video ads. Google is reportedly doing this as it's a tough time for publishers, and the company wants to help secure their financial future through the open web. Data released seems to back up that assertion, as most of the publishers they surveyed, 80% or more, have higher visibility and click through rates. Digiday
Facebook Reports More Measurement Glitches
Ad Age reports that on Wednesday, Facebook "said in a new blog post that it had given marketers and publishers faulty numbers in a few other spots, inflating how many people visited their Pages and how long they spent reading Instant Articles." Coming out after the platforms's recent bout with faulty email metrics, this is causing some concern among social advertisers. Ad Age
What were your top online marketing news stories this week?
We'll be back soon with more online marketing news! Have something to share? Leave your thoughts in the comments or Tweet to @toprank.
To most people, artificial intelligence (AI) is represented in terms of robots with human-like similarities. Today’s reality is that of AI powering technologies and driving companies to complete tasks and make things easier. Companies are using AI more than ever, even for tasks that you may not consider. To understand how AI impacts your business, [...]
Looking for better social media marketing tools? There are excellent third-party apps that can help you build your brand and audience through social channels. In this article, you’ll discover 11 helpful social media tools for marketers. Analysis Tools 1. Analyze Social Media Traffic With Leadfeeder Leadfeeder is a B2B tool that lets you track website [...]
Whether you define a “conversion" as a blog subscriber or a sale, odds are you need more of them. Overlays can help you convert more prospects without the overhead of running a major campaign or redesigning your website. No matter which metric you need to influence, here are 15 unique overlay examples to spark your imagination.
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