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Monthly Archives: October 2016

#SproutChat Recap: Best Practices for Conversion Rate Optimization

Good content is key and consistent website traffic is necessary. But what your boss really wants to see are website visitors entering into the sales funnel. Read more...

This post #SproutChat Recap: Best Practices for Conversion Rate Optimization originally appeared on Sprout Social.

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5 Insightful Instagram Stats That You Should Know

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Companies now strive for different Read more...

This post 5 Insightful Instagram Stats That You Should Know originally appeared on Sprout Social.

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Why These Digital Marketers Swiped Right on Working at TopRank Marketing

Applying for a new job isn’t too different than today’s world of online dating. You do a little research to see if you like them and then once you hit submit, you wait anxiously to see if they like you back. When you receive that email or phone call that they’d like to interview you, [...]

The post Why These Digital Marketers Swiped Right on Working at TopRank Marketing appeared first on Online Marketing Blog - TopRank®.

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4 Ways to Broadcast on Facebook Live That Fit Any Budget

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Do you want to broadcast Facebook Live video? Wondering what equipment you need? Regardless of budget, you can produce live videos that engage your audience and help you stand out from the competition. In this article, you’ll discover what you’ll need to create your own Facebook Live broadcasts, ranging from free to professional options. #1: [...]

This post 4 Ways to Broadcast on Facebook Live That Fit Any Budget first appeared on .
- Your Guide to the Social Media Jungle

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Facebook Releases Campaign Planner Ad Tool: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Launches Campaign Planner for Facebook and Instagram: Facebook rolled out Campaign Planner, “a standalone tool for media [...]

This post Facebook Releases Campaign Planner Ad Tool: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Online Marketing News: Organic CTR Hacks, Annoying Social Habits and Expanded PPC Ads

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Infographic: 11 Amazing Hacks that will Boost Your Organic Click-Through Rates
Organic search is one of the most important traffic channels for digital marketers. Optimizing your organic click through rate can only help increase the amount of organic traffic you see, and actions taken by those who arrive on site. But how exactly can one increase their organic CTR? This infographic has 11 tips to get you started. Search Engine Land

New Study Looks at What Makes People Unfollow Brands on Social
Your social followers are more likely to convert than those consumers who don't follow your brand, so it stands to reason that a good marketer wants to keep them around. So, what annoying habits cause users to unfollow? Being too promotional, posting too frequently or too infrequently and sharing irrelevant content. Social Media Today

Google's New Expanded PPC Text Ads: The Impact on Advertisers
eConsultancy reports: "New expanded text ads came out as part of Google’s latest changes in summer 2016 and will replace the old text format by January 31, 2017." What does this mean for marketers? Potentially, an increased click through rate, an increased conversion rate, and a lot of work to transition. Is it worth it? Sources seem to think so. eConsultancy

Introducing the New Website Conversions Objective
Twitter has announced two changes to their campaign options. First, they're rolling out their Website Conversions objective in their advertising platform, meant to "help advertisers drive cost-efficient conversions at scale." Second, they're changing the name of their Website Clicks or Conversions objective to Website Visits to more accurately reflect actions driven by that type of campaign. Twitter

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E-Commerce 2Q16 Benchmarks by Device Type
MarketingProfs reports: "Traffic to e-commerce websites is now almost evenly split between between desktops and mobile devices, according to recent research from Monetate." 51% of visits to e-commerce sites came from desktop, while mobile accounted for 49%. MarketingProfs

We're making Canvas easier to create for any business or any goal
Facebook is now making their Canvas offering more accessible to business -- making them easier to create without the help of professionals, and enabling more various campaign goals than were previously available. For example, instead of driving visits to an external link, marketers can now use Canvas to drive users to another Canvas album or elsewhere within the Facebook platform. Facebook

Why Snapchat, Facebook and Other Platforms Are Trying to Shed the 'Social' Label
Social media platforms like Snapchat, Twitter and Facebook are rebranding to exclude 'Social' from their lexicon. The shift is due to many factors, namely that these media companies need to diversify to thrive, and that 'social media platform' doesn't adequately describe the benefits of their product offerings. AdWeek

Eye-tracking study: Viewers need entire web ad on screen for at least 14 seconds to matter
New research shows that 14 seconds is the minimum viable time for an ad to be on screen to register with a user. If the ad is on screen for fewer than 14 seconds, it has little value to the advertiser. This, compared to the IAB's definition of a 'viewable ad' -- if half of the pixels appear on screen for at least one second -- shows that online advertisers need to be aware of how long their ads are showing, and what they can expect in that amount of time. Marketing Land

What were your top online marketing news stories this week?

I'll be back next week with more digital marketing news. Need more, faster? Follow @toprank for the latest.

The post Online Marketing News: Organic CTR Hacks, Annoying Social Habits and Expanded PPC Ads appeared first on Online Marketing Blog - TopRank®.

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Influence and Persuasion: New Insights From Robert Cialdini

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Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? To discover new ways to prepare people for a sale, I interview Dr. Robert Cialdini, author of Influence and Pre-Suasion. More About This Show The Social Media Marketing podcast is an on-demand talk [...]

This post Influence and Persuasion: New Insights From Robert Cialdini first appeared on .
- Your Guide to the Social Media Jungle

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Gerencie e publique as imagens sociais da sua equipe usando a Biblioteca de Ativos do Sprout

Quando se trata de compartilhar conteúdo envolvente, os profissionais de marketing de redes sociais compreendem a importância de recursos visuais atraentes. Mas como você Read more...

This post Gerencie e publique as imagens sociais da sua equipe usando a Biblioteca de Ativos do Sprout originally appeared on Sprout Social.

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Administra y publica las imágenes sociales de tu equipo con la Biblioteca de Recursos de Sprout

A la hora de compartir contenido atractivo, los profesionales de redes sociales comprenden la importancia de las imágenes persuasivas. Sin embargo, ¿cómo administras de Read more...

This post Administra y publica las imágenes sociales de tu equipo con la Biblioteca de Recursos de Sprout originally appeared on Sprout Social.

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Manage & Publish Your Team’s Social Images With Sprout’s Asset Library

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual Read more...

This post Manage & Publish Your Team’s Social Images With Sprout’s Asset Library originally appeared on Sprout Social.

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