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Monthly Archives: October 2016

Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator

Last Saturday, Ashley Zeckman presented to a packed room of bloggers and shared a presentation titled: Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator at the annual MN Blogger Conference. The MN Blogger Conference offers a great opportunity for bloggers and content marketers to gather and learn [...]

The post Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator appeared first on Online Marketing Blog - TopRank®.

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How to Create Content for Your Social Media Sales Funnel

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Are you using social to nurture customers? Wondering how to deliver content that converts prospects into buyers? When you start with the right content, it’s simple to adapt key pieces of it for a variety of social media channels. In this article, you’ll discover how to create, repurpose, and amplify content to reach people at [...]

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- Your Guide to the Social Media Jungle

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Pinterest Expands Ad Retargeting: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Introduces More Targeting Options for Ad Campaigns: Pinterest’s enhanced ad targeting options make it “easier for you [...]

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- Your Guide to the Social Media Jungle

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#SproutChat: Reaching Your Audience on Instagram

Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. However, breaking through Instagram’s algorithm to ensure your followers Read more...

This post #SproutChat: Reaching Your Audience on Instagram originally appeared on Sprout Social.

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Online Marketing News: Infographics in SEO Strategy, Google Pixel & The Value of UX

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Why Infographics Should Be Part of Your SEO Strategy [Infographic]
It isn't just readers who appreciate the value of a good infographic -- search engines do, too. Infographics drive more engagement and social shares, signaling bots that content is relevant to the searcher and is a good answer for what they're looking for. But how do you create a great infographic? Read on for 6 simple steps to make your own. HubSpot

Google Pixel marketing push is worth $3.2M in ads and much more
Google released Google Pixel, their new smartphone offering, to the market and has made quite a splash. Google has reportedly spent $3.2 million in their initial advertising push for TV ads, and experts in the field believe that's just the metaphorical tip of the iceberg in terms of spending. Their Pixel product is rumored to be poised to connect with the iPhone, which begs the question, how will this affect marketing and design for mobile devices? TECHMalak

The Business Value of User Experience Design [Infographic]
A good user experience on mobile is key to ecommerce success - users are more likely to stay on site and convert when a site is optimized for mobile. MarketingProfs reports on a recent PointSource study: "67% of customers are more likely to purchase on mobile-friendly sites. Mobile users are 5X more likely to abandon a task if the site is not optimized for mobile." MarketingProfs

Best Times to Post on Social Media [+ 75 Industry Breakdowns]
TrackMaven evaluated the best times to post on social media based interactions per post per 1,000 followers during each hour of the day and day of the week. They found that Thursday evenings on Facebook and Twitter are good times to post, Wednesday mornings are best for LinkedIn, Friday evenings are best for Instagram, and Pinterest posts tend to do best in the wee hours of Friday morning. TrackMaven

It Pays to Provide Customer Service via Twitter (Report)
"Customers who receive responses when they tweet businesses are willing to spend 3 percent to 20 percent more on average-priced items from those businesses in the future," reports SocialTimes. Not only are those customers more likely to spend more, they're more likely to advocate for a brand socially that provides customer service via Twitter. SocialTimes

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Report: on average day, nearly 40 percent of searchers use only smartphones
Google recently released new “cross device” research that tells us a substantial amount of web users are searching via mobile. According to MarketingLand: "Users spend 170 minutes on their smartphones daily vs. 120 minutes on PCs and roughly 75 minutes on tablets (for those who own tablets)." MarketingLand

New IAB Standards Promise Major Ad Shakeup
"The Interactive Advertising Bureau’s new formats and standards for ad units will have a major, positive impact on user experience -- helping to stem the tide of ad blocking" reports MediaPost. These standards were released on September 26th and will be available for public comment until the end of November. MediaPost

Snapchat courts Hollywood producers for new programming
Snapchat is actively recruiting hollywood producers to create shows for its Discover platform. This, following last week's break from the title of 'social media' shows a change in the way media platforms are thinking about the content they create. Digiday

What were your top online marketing news stories this week?

I'll be back next week with more digital marketing news. If you just can't wait for more, follow @toprank on Twitter for your daily dose of industry happenings.

The post Online Marketing News: Infographics in SEO Strategy, Google Pixel & The Value of UX appeared first on Online Marketing Blog - TopRank®.

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LinkedIn Ads: What Marketers Need to Know

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Do you advertise on LinkedIn? Have you considered LinkedIn advertising and want to learn more? To discover everything there is to know about LinkedIn ads, I interview AJ Wilcox. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

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- Your Guide to the Social Media Jungle

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How to Execute Social Media Takeovers

Social media, by nature, is about hitting the moments. Managing a social media presence involves striking a balance between spontaneity and meticulous planning. As Read more...

This post How to Execute Social Media Takeovers originally appeared on Sprout Social.

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The Five Most Realistic Ways to Make a Living as a Writer

You want it so bad that it dominates your waking thoughts. You’re even afraid to say it out loud, in case you sound plain crazy: “I want to make a living as a writer.” (You can just imagine the snorts and smirks from family and friends.) But it’s true — you’re no closer to reaching(...)

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100+ Digital Marketing Tools to Help You Become A More Effective Marketer

Here’s the honest truth: You’re busy and finding the time to be not only efficient but effective is a constant struggle. Recent research from MarketingProfs has found that B2B companies plan to increase digital marketing budgets by 12 – 15% year over year. But are the funds being invested in the right place? A healthy [...]

The post 100+ Digital Marketing Tools to Help You Become A More Effective Marketer appeared first on Online Marketing Blog - TopRank®.

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4 Ways B2B Can Use Snapchat and Instagram

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Unsure if your business can benefit from Snapchat or Instagram? Wondering how other business-to-business (B2B) companies make use of these platforms? There’s no reason to limit B2B social media marketing to LinkedIn and Twitter. In this article, you’ll discover four ways you can use Snapchat and Instagram for business. #1: Attract New Talent The workforce [...]

This post 4 Ways B2B Can Use Snapchat and Instagram first appeared on .
- Your Guide to the Social Media Jungle

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