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Monthly Archives: October 2016

3 Twitter Geolocation Ideas to Improve Your Local Marketing

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Do you want to reach more locals with Twitter? Wondering how to build connections in a specific location? Using geolocation data can help you find the right people to connect with on Twitter. In this article, you’ll discover three ways to use geolocation coordinates to build stronger connections with Twitter. Why Use Geolocation Coordinates? We [...]

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Facebook Auto-Shows Local Business Details in Recommended Comments: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Introduces Recommendation Engine and New Call-to-Action Buttons for Local Events and Businesses: Facebook introduced “a variety of [...]

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#SproutChat Recap: Planning Social Media Content for the Holidays

The holidays are quickly approaching quickly and as a social media professional, you need to plan ahead. Even though it’s not even Halloween yet, it’s Read more...

This post #SproutChat Recap: Planning Social Media Content for the Holidays originally appeared on Sprout Social.

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9 Sizzling Influencer Activation Tips from Lee Odden #MPB2B

Influencer marketing is an incredibly hot topic in the marketing world—and it’s not hard to see why. Influencers add insight, credibility and authority to the content they help create, and they also have the potential to bring that content to a new audience. But what makes someone influential? Is it popularity? Is it celebrity? Is [...]

The post 9 Sizzling Influencer Activation Tips from Lee Odden #MPB2B appeared first on Online Marketing Blog - TopRank®.

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Online Marketing News: Google Has Changed, B2C Content Marketing and Video Ad Metrics

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How Google Search Has Changed in 2016 [Infographic]
As we all know, Google is no stranger to change. Keeping track of those changes and their connotations is an actual full time job. For example, MarketingProfs reports "Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users." MarketingProfs

[New Research] B2C Marketers Need to Give Content Marketing Time
Following their successful release of their B2B content marketing benchmarks report, Content Marketing Institute has shifted their research focus to B2C. What did they find? 60% of B2C marketers consider their organization's approach to content marketing to be much more or somewhat more successful than it was just a year ago. Content Marketing Institute

What Marketers Need to Know About How Today's Top Social Platforms Measure Video
Recently Facebook revealed that the reported amount of time users spent watching a video could be inflated by up to 80%. This has cracked open a conversation about standards of industry measurement among video advertising platforms. Since these metrics vary by platform, it's important that advertisers understand just how they'll be charged. Read on for a full breakdown. AdWeek

Google Panda demotes or adjusts your rankings down — it does not devalue
Gary Illyes from Google explained that unlike Penguin 4.0, Google Panda actually adjusts the rankings down of 'spammy' sites. He told Search Engine Land: "… it is an adjustment. Basically, we figured that site is trying to game our systems, and unfortunately, successfully. So we will adjust the rank. We will push the site back just to make sure that it’s not working anymore." Search Engine Land

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Google Focuses On Mobile-First Indexing, Adds News Fact-Check Tag
Google is finding yet another way to differentiate quality content for users. MediaPost reports: " Google said it will add a Fact Check tag to articles it indexes that points readers toward articles validating or discrediting claims. The engine already flags content with tags such as In-Depth, Highly Cited, Local Source, and Opinion." MediaPost

Pinterest Is Working on a New 'Explore' Section for Publishers, Brands
Pinterest is rumored to be testing what's essentially a sponsored page for brands that allows for multi-media content, even video, to be published and promoted. Pinterest has been criticised in the past for a lack of innovation in their advertising platform, so this may be a first step toward becoming competitive with other ad platforms, like those of Snapchat and Instagram. Advertising Age

Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
Marketing Land reports: "A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return on Ad Spend (ROAS). In Q3 2016, the average increase in ad spend was +249 percent YoY, while the average ROAS was also up 26 percent from 2015." Marketing Land

SEO & SEM Ranks 9th on LinkedIn's Top Skills List
LinkedIn (client) has released new data that reveals the top skills of 2016, with SEO and SEM ranking at number nine. While that's a bit of a drop from their 2015 positions, those skills are still among the top ten. And while LinkedIn data shows that demand for marketing skills is decreasing due to more applicants with marketing skills being available, the data shows that marketing-related skills are very much in demand, but perhaps the face of marketing is changing. Search Engine Journal

What were your top online marketing news stories this week?

I'll be back next week with more online marketing news! Have something to share? Tweet it to @toprank or leave me a note in the comments.

The post Online Marketing News: Google Has Changed, B2C Content Marketing and Video Ad Metrics appeared first on Online Marketing Blog - TopRank®.

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Instagram Ads: What Marketers Need to Know

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Are you active on Instagram? Have you considered experimenting with ads? To find out how Instagram ads work, I interview Jenn Herman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social [...]

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The Importance of Storytelling in Content Marketing #MPB2B

Once upon a time … A long time ago in a galaxy far, far away … There once was … These aren’t just classic fairy tale or movie beginnings. They represent memories. They evoke feelings. They get our minds churning. They signal that an exciting story is about to unfold—and those stories are powerful. As [...]

The post The Importance of Storytelling in Content Marketing #MPB2B appeared first on Online Marketing Blog - TopRank®.

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How One Facebook Post Increased Referral Traffic by 6,166%

Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media Read more...

This post How One Facebook Post Increased Referral Traffic by 6,166% originally appeared on Sprout Social.

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Marketer or Mind-Reader? 3 Ways to Find Out What the B2B Buyer is Thinking #MPB2B

When it comes to creating quality content that informs, entertains, engages and inspires action from our target audience, we marketers wish we knew one thing: exactly what our audience is thinking. Unfortunately, that’s not exactly possible. While we’d all like to believe we have amazing mind-reading capabilities, most of us really only have the informed [...]

The post Marketer or Mind-Reader? 3 Ways to Find Out What the B2B Buyer is Thinking #MPB2B appeared first on Online Marketing Blog - TopRank®.

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11 Ways to Grow Your Snapchat Following

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Is your business on Snapchat? Looking for ways to attract new followers? One of Snapchat’s biggest challenges is its limited features for getting discovered by other users. In this article, you’ll discover 11 simple ways to grow your audience on Snapchat. #1: Connect via Your Address Book The easiest way to find Snapchat users to follow [...]

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