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Monthly Archives: October 2016

How to Create a Consistent Brand Voice on Social Media

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. Read more...

This post How to Create a Consistent Brand Voice on Social Media originally appeared on Sprout Social.

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Think Like A Rockstar: How to Build An Owned Media Empire With Epic B2B Content Marketing

True to form, LinkedIn’s Jason Miller rocked his presentation at the MarketingProf’s B2B Marketing forum by opening up with some inspirational words from The Clash: If you don’t like the world, then change it.” As Jason shared, the Clash changed the world, and so can today’s B2B marketers. But they’re facing some interesting challenges such [...]

The post Think Like A Rockstar: How to Build An Owned Media Empire With Epic B2B Content Marketing appeared first on Online Marketing Blog - TopRank®.

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How to Find and Connect With Target Prospects on LinkedIn

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Do you use LinkedIn to find new customers and clients? Want to get more value from LinkedIn? LinkedIn is a great platform to find and connect with potential partners, customers, and clients. In this article, you’ll discover how to use LinkedIn to find your target prospects. #1: Create a Buyer Persona A prospect is anyone [...]

This post How to Find and Connect With Target Prospects on LinkedIn first appeared on .
- Your Guide to the Social Media Jungle

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3 Social Media Tactics for Businesses That Struggle With Social

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Are you struggling to connect with your audience on social media? Do you feel like social media won’t work for your business? It’s not easy to put every business on social media, but the right approach can help even the most difficult cases reach their customers. In this article, you’ll discover three ways any business [...]

This post 3 Social Media Tactics for Businesses That Struggle With Social first appeared on .
- Your Guide to the Social Media Jungle

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Can Marketers Really Generate Sales on Social Media?

At last week’s MarketingProfs B2B Marketing Forum, Andrew Davis had the crowd roaring with laughter as he impersonated a marketer with a fresh piece of content. “Let’s put it on the blog!” he exclaimed. “Let’s put it on Facebook! And Twitter! And Pinterest! And Flickr! And Google+, for the two people still using it.” It [...]

The post Can Marketers Really Generate Sales on Social Media? appeared first on Online Marketing Blog - TopRank®.

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Sprout’s Q3 2016 Reporting Updates

In Q3 2016, Sprout’s reporting squad launched a variety of new reports and revamped several others. The team implemented design tweaks for a better Read more...

This post Sprout’s Q3 2016 Reporting Updates originally appeared on Sprout Social.

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6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity

“Do you want to be creative?” Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he kicked off his session Unthinkable: Content Creativity For The Hopelessly Uncreative at MarketingProf’s B2B Marketing Forum last week in Boston. Acunzo acknowledged the question was a bit silly. It’s like asking if you want more [...]

The post 6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity appeared first on Online Marketing Blog - TopRank®.

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All of the Social Media Metrics That Matter

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do Read more...

This post All of the Social Media Metrics That Matter originally appeared on Sprout Social.

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3 A/B Testing Case Studies from Smart Brand-Side Marketers

Read three excerpted case studies covering campaigns utilizing testing, website optimization and establishing value proposition.

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Learn How to Turn Your B2B Content Marketing Into A Profit Center

Unfortunately, marketing is often seen as a cost center within many B2B organizations. Whenever it comes time to cut budgets, you know that marketing is the first to take a hit. But what if there was a way to not only take a lead generation approach to content marketing, but also generate actual revenue in [...]

The post Learn How to Turn Your B2B Content Marketing Into A Profit Center appeared first on Online Marketing Blog - TopRank®.

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