Does your business use multiple social media platforms? Wondering where you can make improvements? With Google Analytics, you can uncover valuable data about your audience and determine which social media channels drive the most traffic to your website. In this article, you’ll discover how to use Google Analytics to assess the effectiveness of your social [...]
From the rise of Snapchat to the debut of Instagram stories to changes in Facebook’s News Feed algorithm, the social media landscape is constantly changing—giving us marketers more than enough “new” to snack on each week. But sometimes we bite off a little more than we can chew, thinking that a healthy social media strategy [...]
Are you creating video ads for Facebook? Wondering how you can make stronger video ads? Whether you’re working with promoted video posts or videos uploaded as ads, paying attention to the details can improve the impact of your content. In this article, you’ll discover nine ways to improve your Facebook video ads. Why Video Ads? [...]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out New Custom Ad Targeting Option: Facebook quietly rolled out the ability for brands to create [...]
How Mobile, Voice & Social Are Changing SEO [Infographic]
With SEO being a growing area of investment and interest for digital marketers, we tend to keep a very close eye on any changes that may affect organic search visibility. So how are mobile, voice and social changing SEO? HubSpot's latest infographic, based on their State of Inbound Marketing report, has the details. HubSpot
The Science of Content: TFM Research Report On Content Across 10 Industries
Technology for Marketing just released a new study of content that resonates across 10 different industries. The report found, among other things, that understanding your specific industry and audience is the key to successful content. This means knowing what type of content they like best, the best time to post, and even what headline words will get their attention. Buzzsumo
Is Facebook Live Coming Soon to Desktop?
What originally rolled out for only mobile may now slowly be rolling out for Desktop -- Facebook Live. Users have reported the added functionality this week, with the biggest reported difference being the addition of a comment bar for the broadcaster. It was also reported that screen sharing wasn't available but the interface resembled a Google Hangout. Search Engine Journal
Twitter's new, longer tweets are coming September 19th
Social media marketers, rejoice! The Verge reports that Twitter's long rumored exclusion of links and images from their character counts is happening on Monday. This will also include videos and user polls along with user names at the beginning of replies. The Verge
A Snapshot of the World's Ad Spend
Direct Marketing News reports: "Global advertising spend is projected to reach $548.2 billion by the end of this year—a 4.4% (or $23 billion) increase compared to 2015, according to a recent report by Carat. The global media network expects this figure to rise to $570.4 billion (a 4% year-on-year increase) in 2017." Direct Marketing News
Which Marketing Channels Have the Best ROI Measurability?
Marketing executives surveyed by Millward Brown are saying that two marketing channels are easiest to measure in terms of ROI -- email and search, with online ads coming in third. MarketingProfs also reports that nearly "74% of executives say they would increase spend on digital channels if it were easier to track ROI; 71% say they would increase cross-channel spend if ROI measurement were easier." MarketingProfs
Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video
Brands like Jack in the Box, AOL, The New York Times and Vice are experimenting with virtual reality, and are reportedly happy with the results they're seeing. With video becoming increasingly effective as a tool for marketers, 360 video and virtual reality are adding a new, immersive dimension that may prove to captivate viewers in new ways. AdWeek
Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds
MediaPost reports: "Google's latest study — The Need for Mobile Speed — found 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. One out of two people expect a page to load in less than 2 seconds. The data is based on analysis of more than 10,000 mobile Web domains." Is your website up to speed? MediaPost
Snapchat Has Nearly All the 18-to-25-Year-Olds It Will Get, but Older Users Still Joining
Smartphone users are spending 87% of their screen time in mobile apps. While there are some apps that are used the most frequently, like Facebook and Pandora, Snapchat has seen the most growth with up to 55% of users app time, beating out Pinterest for the number 13 spot. While the Millennial market may be fully saturated, ComScore indicated they still have a large opportunity with the 35 and older market. Ad Age
What were your top online marketing news stories this week?
I'll be back with more news next week! Have something to share? Share your thoughts with me in the comments or tweet them to @toprank!
Do you use Pinterest promoted pins? Want to discover how they work? To explore everything you need to know about promoted pins on Pinterest, I interview Vincent Ng. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business [...]