Monthly Archives: August 2016
Are you looking for new ways to create content? Interested in tools that can help you? In this article, you’ll discover 19 tools to create and share content on social media. #1: Convert Long Form Content to Slides Presentations are great for readers who need a little more time to digest bigger pieces of content. They also let [...]Read More »
Over the past few years, B2B marketers have been abuzz with the concept of Account-Based Marketing (ABM). It’s like some sort of futuristic concept was finally here and would be the solution that we all needed. But just like any other marketing tactic, it takes time to figure out how to approach it successfully. In [...]
The post When ABM & Content Collide: How to Build an Account-Based Content Strategy #UFX2016 appeared first on Online Marketing Blog - TopRank®.Read More »
B2B marketers around the globe are all experiencing the same pain. That consistent pain is how to reach, engage, qualify and convert audiences into paying customers. We’ve all become acutely aware that more content isn’t always better. But now, we’re faced with an even harsher reality about B2B marketing which is that we somehow have [...]
The post Uncovering The Problem with Personalization in B2B Marketing #UFX2016 appeared first on Online Marketing Blog - TopRank®.Read More »
Sprout’s latest iOS and Android updates bring Sprout’s message approval workflow to users on the go. Message approval enables teams to effectively collaborate on Read more...
This post Submit, Approve & Reject Messages for Approval in Sprout’s Mobile App originally appeared on Sprout Social.Read More »
Is your B2B marketing a skyscraper or a sandcastle?
It’s no fun to spend a day on the beach creating your dream house, only to have the tide wipe it out.
But if you were planning on moving in with your spouse and kids...well, that would be a problem.
It takes planning and strategy to build something that will stand the test of time. Right now, too many B2B marketers are building their empire--and betting the future of their business--on nothing but sand and water.
If your organization is building without a foundation, you’re not alone. We’ve all seen the stats: Nearly two thirds of B2B marketers have no documented content marketing strategy. So it’s not surprising only 30% say their efforts are effective. It’s time to develop a new blueprint for success.
To help marketers start breaking the sandcastle mindset, the team at TopRank Marketing has partnered with MarketingProfs to produce a new eBook, “How to Build Your B2B Marketing Empire from the Ground Up.”
The eBook is an introduction to the 10th annual MarketingProfs B2B Marketing Forum. In celebration of the forum’s “Build to Last” theme, it features advice from some Frank-Lloyd-Wright-caliber marketing architects.
In the eBook, you will learn how to build a B2B marketing strategy designed to stand the test of time:
- The three fundamental questions a good strategy should answer
- The elements of an unshakeable foundation
- The ideal characteristics of your marketing team
- How to build your career to last
And much more.
Take a peek at the eBook’s skyscraping insights with the quotes below, and share them with your own construction crew:
Michael Brenner: “Effective marketing programs focus on helping customers first.” tweet this
Andy Crestodina: “Decide what success looks like in Google Analytics and track that goal specifically.” tweet this
Doug Kessler: “Your B2B Marketing 'rebar' is a clear, compelling sense of who you are & the unique things you bring to the table.” tweet this
Chris Moody: “If your marketing strategy isn’t on paper (or digital), it isn’t happening.” tweet this
Jay Acunzo: “A willingness to break from ‘best practices’ and go craft on your own is an essential part of building a B2B marketing strategy.” tweet this
Scott Monty: “Without a doubt, one of the most important qualities for anyone in the marketing field is curiosity.” tweet this
Lee Odden: “A successful career in B2B marketing requires: understanding what you want to achieve, honest assessment of your skills & a map for closing the gap.” tweet this
Mitch Joel: “Find team members who can make fast decisions, but take the time to nurture the right results.” tweet this
Jason Miller: “Take a cue from KISS: Four unique team members sitting together, synced up beautifully to deliver a marketing experience.” tweet this
Jen Slaski: “Hire people who are naturally passionate but instill the importance of asking, ‘What's our goal?’” tweet this
Ann Handley: “Build teams that try to understand what it’s really like in your customer’s world.” tweet this
Ready to break ground on a new B2B marketing empire? Join us at the 10th Annual MarketingProfs B2B Marketing Forum.
The post [eBook] How to Build Your B2B Marketing Empire From the Ground Up appeared first on Online Marketing Blog - TopRank®.Read More »
Is your Facebook page ready for the new design? Wondering what’s changing? In this article, you’ll discover how to prepare for the new Facebook page layout. Note that until the design has been released to everyone, Facebook may still make some final tweaks to the design based on user feedback. The Old Design vs. the [...]
This post Facebook Page Design Changes: What Marketers Need to Know first appeared on .
- Your Guide to the Social Media Jungle