With more than 500 million monthly active users and counting, Instagram is growing fast and showing no signs of slowing down. According to eMarketer, Instagram usage is expected to grow 15.1% this year, compared to the 3.1% growth expected for the social network sector as a whole. In addition, eMarketer said the platform will add [...]

The post What Marketers Can Learn from Fortune 500 Companies Mastering Instagram appeared first on Online Marketing Blog - TopRank®.

Do you want to add video to your social media marketing? Looking for ways to increase video views and engagement? In this article, you’ll discover 26 ways to use video to improve your social media marketing. #1: Experiment With Video Lengths When it comes to the ideal video duration, a lot depends on the type [...]

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- Your Guide to the Social Media Jungle

Whether you made it to Call to Action Conference or not, two days and 21 speakers makes for *a lot* of information to retain. Quit feeling the FOMO and/or information overload. Treat yo self to the recordings, slides and notes from the conference — all for free.

When it comes to Twitter marketing, one of the key metrics brands measure is engagement. If people aren’t retweeting, liking or clicking your Tweets, Read more...

This post How to Increase Your Twitter Impressions Organically originally appeared on Sprout Social.

Are your blog posts ranking lower in search than you’d like? Do you want to rank higher for specific keywords? In this article, you’ll discover tools and tips to help you improve the search ranking of your blog posts. How Ranking for Keywords Has Changed Optimizing your blog post to rank high in search engines [...]

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- Your Guide to the Social Media Jungle

Social media is always evolving, so what’s next? That’s the question I was asked in an interview recently. This kind of question can be really easy since there are so many easy candidates – IoT, VR, and just about anything to do with Facebook. But if you don’t want to rely on the cliches of future [...]

The post 9 Social Media Marketing Trends That Could Make or Break Your Business in 2017 appeared first on Online Marketing Blog - TopRank®.

Do you use SlideShare? Wondering how to generate leads from SlideShare? With the right design and content, your SlideShare presentation can become a powerful lead-generating marketing tool. In this article, you’ll discover four simple steps for creating a SlideShare presentation that people can’t resist. Why SlideShare for Lead Generation? The great thing about SlideShare is [...]

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- Your Guide to the Social Media Jungle

Good content requires you to be a modern-day Renaissance (wo)man. Once you use science to analyze past content and creativity to improve your ideas, you should turn back to science to measure and iterate. If that sounds like a tall order, here's a straightforward three-step methodology that'll make you feel like Da Vinci.

Freedom is an expression that you’ll hear a lot this week as we celebrate America’s independence. Our forefathers had a vision for a country that provided citizens with certain rights and responsibilities for themselves and their neighbors. Marketers today have a unique opportunity to sign their own declaration of independence to free themselves of tired [...]

The post Celebrate Your Freedom From These 4 Tired Content Marketing Tactics appeared first on Online Marketing Blog - TopRank®.

Are you using Facebook Live? Do you want more mileage out of your broadcasts? Reusing your Facebook Live video can help improve your impact and visibility. In this article, you’ll discover how to download and repurpose your Facebook Live videos on other social media platforms. #1: Download From Your Facebook Profile Facebook Live lets you [...]

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- Your Guide to the Social Media Jungle