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Monthly Archives: July 2016

Snapchat Memories Allows Republishing of Content: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Introduces Memories Feature: “Memories is a new way to save Snaps and Stories on Snapchat.” This new [...]

This post Snapchat Memories Allows Republishing of Content: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Building Your Professional Brand

In today’s marketplace, your personal brand matters. For better or worse, how you’re perceived in person and across your social and digital platforms can have an Read more...

This post #SproutChat Recap: Building Your Professional Brand originally appeared on Sprout Social.

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Online Marketing News: Beer, Blogs, Snapchat Memories and B2B Content Struggle

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If Your Blog Were a Beer, What Kind Would It Be?
At first glance, beer and blogs don't seem to have a whole lot in common. But, like the diverse beverage, blogs have many different flavors and origins of their own. We even consume blogs and beers at roughly the same rate. This infographic, complete with a silly and delicious metaphor, breaks down the hierarchy of blog types and beer types leading to one solid conclusion, be original and substantial in your blog. Visual.ly

Snapchat Just Revealed a New Feature Called 'Memories' That Saves Snaps
For those of us who don't have a great memory, Snapchat has come up with yet another way to save us from ourselves. In a new channel called My Eyes Only, Snapchat is allowing users to save still images or videos into a video collage that's passcode protected for later reference. Otherwise, users can save these memories in narrative format as 'flashbacks'. The channel's switch from the 10-second disappearing message to something more long lasting may translate into their own staying power, only time will tell. AdWeek

B2B Marketers Struggle to Create Effective Content Marketing Materials
With the rising acceptance that content marketing for B2B is a viable and necessary tactic, B2B companies are finding they still struggle with effective content creation. Of all types of content, research reports and videos ranked among the top in terms of production difficulty. These concerns are leading many B2B companies to outsource their content needs to specialists. eMarketer

Content intelligence platform Conductor adds DeepCrawl integration so customers’ sites are tested for search crawls
Conductor, a content intelligence firm, provides insights for companies eager to learn how their content performs in search through platforms like Facebook and Google. According to Conductor CEO Seth Besmertnik, “We found almost all [of our most successful customers] use some site crawler to make sure there are as few errors as possible,” but described their site auditing tool as "rudimentary." To help provide a better service, the company is integrating with a powerful web crawler, called DeepCrawl, which will allow users to see high-level insights about their sites along with the ability to drill down to understand what changes their developers need to make. Marketing Land

80 % of marketers said they deliver personalized messages through email marketing.

Twitter is testing 2 new customer service features that brands will love
In a feature reminiscent of Facebook, Twitter is now displaying statistics that show when brands are most responsive on the platform. This may only be a test, but will help users understand when they're most likely to see a customer service response to their Tweets. The platform is now also allowing 'featured' tweets in a tab that could have implications for answering common customer questions -- like when a site is down for maintenance -- as well as help brands promote featured content. The Next Web

Report: What marketers can learn from the biggest brands on Instagram
TrackMaven just released a report called "The Fortune 500 Instagram Report: 2016 Edition" that analyses over 40,000 unique posts from Fortune 500 companies. What can be learned from this report? Over 50% of Fortune 500 companies are using Instagram, posts are mostly on weekdays during working hours, despite the highest engagements being on Sundays, and most images aren't using a filter. To learn more, check out the report here. Marketing Land

New Facebook Share Data Reveals Why Video Is Key To Your Content Strategy
As I mentioned in last week's post, Facebook is altering their algorithm to favor friends and families over publishers. This revelation prompted Buzzsumo to look further into share data trends from the last year, and found that video is driving significantly higher shares than other types of content. What does this mean for publishers? To battle the decrease in visibility, be sure to consider integrating video into your social content marketing strategy. BuzzSumo

What were your top marketing news stories this week?

I'll be back next week with more online marketing news. Have something to share? Tweet me @Tiffani_Allen or @toprank!

The post Online Marketing News: Beer, Blogs, Snapchat Memories and B2B Content Struggle appeared first on Online Marketing Blog - TopRank®.

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Smartphone Video Excellence: How to Film Like a Pro

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Do you record videos with your smartphone? Want to make them look really professional? To talk about how to do video like a pro from your smartphone, I interview Justin Brown. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

This post Smartphone Video Excellence: How to Film Like a Pro first appeared on .
- Your Guide to the Social Media Jungle

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Progressive Profiling: A Cure for Poor Lead Quality and Form Friction

You wouldn't propose to a complete stranger, would you? So why ask prospects for a commitment without first getting to know them a little? Progressive profiling can help you ease into your relationship with prospects — all while reducing form friction and improving lead quality.

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Are You Missing out on These Facebook Business Page Tips?

With 1.09 billion people logging in daily, Facebook is a huge resource for your business. The marketing potential is high, but how do you Read more...

This post Are You Missing out on These Facebook Business Page Tips? originally appeared on Sprout Social.

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Writer’s Block: 27 Ways to Crush It Forever

Let me guess… You’re staring at the blank screen. Your brain is fried. You can feel a headache coming on. You know you should be writing, but… You can’t do this anymore. Your muse is gone. Your well of inspiration is empty. Finished.  Stone-dry. You’re not just bored or tired. No, no. This is far(...)

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Learn How to Take Your Digital Advertising Strategy Mobile

How many times a day do you pick up your smartphone? If you’re the average iPhone user, Apple says you slide to unlock around 80 times in a 24-hour period. Android users unlock their phones around 85 times a day—no word on what those extra five unlocks are. 80 times a day. If the average [...]

The post Learn How to Take Your Digital Advertising Strategy Mobile appeared first on Online Marketing Blog - TopRank®.

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4 Reasons LinkedIn Premium Is Good for Marketers

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Do you use LinkedIn? Have you considered a LinkedIn Premium account? While most people start with the free version of LinkedIn, there are a number of useful paid features that make a Premium account worth the investment. In this article, you’ll discover four ways LinkedIn Premium can help you improve your marketing. Why Use LinkedIn [...]

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- Your Guide to the Social Media Jungle

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6 Instagram Trends Marketers Should Know

Whether it’s new filters, video editing tools or a refreshed design, there’s a lot to keep up to date with on with Instagram. With Read more...

This post 6 Instagram Trends Marketers Should Know originally appeared on Sprout Social.

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