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Monthly Archives: July 2016

#SproutChat Recap: How to Run a Social Media Contest

A great way to engage your community on social is to show them your appreciation. Holding a social media contest can boost your following, generate valuable Read more...

This post #SproutChat Recap: How to Run a Social Media Contest originally appeared on Sprout Social.

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Online Marketing News: Brands Killing Passwords, Pokémon Go and Twitter Tells All

online marketing news businesses dropping passwords

online marketing news businesses dropping passwords

72% of Businesses Plan to Kill Passwords By 2025 (Infographic)
According to a survey by Telesign, 70% of business security experts surveyed believe that passwords are not a sufficient security measure. That same survey found that 90% of businesses surveyed had been victims of fraud. In light of this, many companies are changing their ways in terms of security. SocialTimes reports that "by 2025, 72 percent of companies will stop using passwords, and 36 percent will stop using them in as little as four years. The two main avenues of change are two-factor authentication and behavioral biometrics." SocialTimes

Pokémon Go Is Inspiring Small Retailers. So Has Augmented Reality Gone Mainstream?
According to AdWeek, "by Monday, Pokémon Go already had more users than popular dating app Tinder and was set to surge past Twitter in daily active users on Android devices. Pokémon Go also ranked ahead of Facebook, Instagram and Snapchat in Google Play." There's no doubt that the Pokémon Go app is successful, but it's also helping to boost revenue for local businesses. Does this mean that augmented reality will become an area of focus for other like-minded marketers? AdWeek

Twitter will tell brands more about people who see their tweets, visit their sites
Marketing Land reports: "On Tuesday Twitter-owned data platform Gnip officially opened up its Audience API so that any brand can use the analytics tool to get a cheat sheet of demographic and interest data about any group of Twitter accounts." This is great news for social media marketers and advertisers who are trying to customize their messaging to be the most relevant for their audience on the platform, as this information was previously not easy to access. It's worth noting, however, that this data won't be given for singular accounts but more as a holistic, big picture. Marketing Land

Polaroid hopes its brand name attracts people to its new app, Swing
Polaroid, the iconic camera brand, has launched a new app called Swing, "which," according to Digiday, "lets users shoot a burst of images that are combined into a second-long video clip and is swipeable with their finger." The app allows filters as well, and is only available at present for iOS. Will this be a growing trend among physical camera providers? How will consumers use this new platform? Time will tell, but it's worth a look for brands which rely heavily on visual storytelling. Digiday

social media stars as celebrities in marketing campaigns

Simply Measured offers “first social measurement API” for marketers
Rather than pulling reports from social analytics platform Simply Measured, the service is not offering an API which will allow users to sync their data within their own reporting platform. For social marketers, this is a big break -- it's now much easier to compare relevant social data side-by-side in the dashboard of your choice with other relevant data to help marketers glean deeper insights into their social efforts. The platform will offer data from eight networks: Twitter, Facebook, Instagram, Pinterest, YouTube, Tumblr, LinkedIn and Google+. The first four are currently connecting through the new API currently, and the others will reportedly be added later. Marketing Land

Google Launches Smarter, More Visual Ads Timed for Holiday Shopping
The 'Showcase Shopping' ads, as Google calls them, will help shoppers find what they're looking for, regardless of how vague the search terms they're using may be. Google reports that 40% of shopping queries on the search engine are for broad terms, and many shoppers use images as a way to find ideas for their online shopping. These Showcase Shopping ads will help leverage those preferences and guide buyers to the right products, according to how the brands using the ads categorize their merchandise. AdWeek

As publishers see rising returns on video, Facebook is getting more of their ad campaigns
Referencing a survey conducted by Mixpo of sales and marketing professionals in the U.S., Marketing Land reports: "Across the board, video formats topped the list of ad units seen as most likely to drive the highest ROI or ad revenue, with pre-roll video by far the preferred ad format." Facebook has become a preferred platform for publishers to extend their ad campaigns, with half reporting running their campaigns on Facebook, vs. 31% on Twitter and 17% on YouTube. Marketing Land

What were your top news stories this week?

I'll be back next week with more online marketing news! Have something to share? Tweet me @Tiffani_Allen or @toprank, or share in the comments.

The post Online Marketing News: Brands Killing Passwords, Pokémon Go and Twitter Tells All appeared first on Online Marketing Blog - TopRank®.

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Live Video: Creative Ways to Do a Live Show on Facebook

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Do you broadcast live video? Have you considered hosting a regular show on Facebook Live? To discover creative ways to use Facebook Live, I interview Lou Mongello. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners [...]

This post Live Video: Creative Ways to Do a Live Show on Facebook first appeared on .
- Your Guide to the Social Media Jungle

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Introducing the Tag Report: Analyze Performance Across Your Tagged Messages

Sprout’s recent message tagging update provided users with a robust set of tools for organizing inbound and published messages from Sprout’s Smart Inbox or Read more...

This post Introducing the Tag Report: Analyze Performance Across Your Tagged Messages originally appeared on Sprout Social.

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9 Essential Books That Will Transform Your Writing Forever

Admit it. You have several half-read writing books stacked up on your nightstand, several more squirreled away in a desk drawer and a dozen more on your Amazon wish list. You scrutinize all the books that “customers also bought” looking for those one-of-a-kind books that will transform you into a great writer. You jump “inside(...)

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21 Conversion Rate Optimization (CRO) Tools to Increase Your ROI

Today’s savvy marketers have moved beyond just collecting website analytics, and are instead focusing on how to inspire customers to take action based on their digital marketing. Conversion Rate Optimization (CRO) is essential for any marketer and proper CRO is how you will make your marketing as actionable as possible for your customers. No matter [...]

The post 21 Conversion Rate Optimization (CRO) Tools to Increase Your ROI appeared first on Online Marketing Blog - TopRank®.

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10 Snapchat Hacks to Make Your Snaps Stand Out

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Do you want to take your Snapchat marketing up a notch? Have you explored all of Snapchat’s features? Learning to use all of the features Snapchat offers is a big part of telling stories people will want to follow. In this article, you’ll discover 10 hacks for creating more appealing Snapchat stories. #1: Use Complementary [...]

This post 10 Snapchat Hacks to Make Your Snaps Stand Out first appeared on .
- Your Guide to the Social Media Jungle

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Need Another Set of Eyes on Your Landing Page? [Free Pre-Publish Worksheet]

Need a second set of eyes on the landing page you just created? Before you hit send on that email to your co-worker, hang on. We’ve got a pre-publish worksheet for you that will make sure you're looking at things as objectively as possible and not missing out on any conversion opportunities.

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21 Social Media Marketing Tips You Can’t Live Without

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and Read more...

This post 21 Social Media Marketing Tips You Can’t Live Without originally appeared on Sprout Social.

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Snapchat for B2B: Examples of Brands in Action, Best Practices & Tips

From its beginnings as a disappearing photo app to adding interactive—often hilarious—filter options and storytelling capabilities, Snapchat has come a long way in it’s nearly 5 years of existence. In fact, the social media platform has seen tremendous user growth, boasting 150 million daily active users, which is more than Twitter, according to Bloomberg. While [...]

The post Snapchat for B2B: Examples of Brands in Action, Best Practices & Tips appeared first on Online Marketing Blog - TopRank®.

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