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Monthly Archives: July 2016

The History of Content Marketing [INFOGRAPHIC]

Content marketing isn’t new — in fact, it dates back to the 18th century, when none other than Ben Franklin began publishing his annual Poor Richard’s Almanack. Uncover 300 years of rich content marketing history (before content marketing was cool) in this infographic by the folks over at Content Marketing Institute.

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6 Facebook Features Marketers Overlook

What began as a simple platform for specific college networks has grown into a hub of social activity for 1.65 billion monthly active users. Read more...

This post 6 Facebook Features Marketers Overlook originally appeared on Sprout Social.

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Going Native: Tips & Examples for Effectively Incorporating Native Video Into Your Social Strategy

These days, it’s pretty safe to say that all marketers understand that video is an increasingly important marketing tool for capturing audience attention, showing value and encouraging engagement across the digital universe. In fact, 87% of online marketers use video content, according to an infographic from Hyperfine Media. However, when it comes to promoting that [...]

The post Going Native: Tips & Examples for Effectively Incorporating Native Video Into Your Social Strategy appeared first on Online Marketing Blog - TopRank®.

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4 Ways to Use Facebook and Twitter Analytics to Improve Your Marketing

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Are you overwhelmed by the amount of analytic data found on social media platforms? Want to know which metrics to follow? Knowing what to measure and how to apply the data makes it easier to modify your marketing for better reach, engagement, and visibility. In this article, you’ll discover four ways social media insights can [...]

This post 4 Ways to Use Facebook and Twitter Analytics to Improve Your Marketing first appeared on .
- Your Guide to the Social Media Jungle

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4 Ways to Humanize Your Social Media Updates

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Do you want to create better engagement with your fans and followers? Wondering how your business can come across as more human? Engaging on social media with authenticity helps you turn online connections into customers who feel like they know you. In this article, you’ll discover four ways to humanize your engagement on social media. [...]

This post 4 Ways to Humanize Your Social Media Updates first appeared on .
- Your Guide to the Social Media Jungle

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Do You Know How to Create the Perfect Content Marketing Strategy?

Creating and curating content is important to businesses both big and small. Content builds your voice, presence and reputation online. But it is important Read more...

This post Do You Know How to Create the Perfect Content Marketing Strategy? originally appeared on Sprout Social.

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Learn How to Master Your Content Marketing Supply & Demand

Marketers who are far smarter than I am have talked a lot about “content shock.” The idea is that content creators keep churning out more and more content, but readers have the same limited time and attention to consume it. It’s simple supply and demand: Supply increases, demand stays the same, and content gets devalued. [...]

The post Learn How to Master Your Content Marketing Supply & Demand appeared first on Online Marketing Blog - TopRank®.

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How to Increase Your Facebook Live Video Reach

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Do you broadcast Facebook Live videos? Wondering how to improve their performance? Monitoring the reach and engagement of your Facebook Live broadcasts lets you see what’s working and what you need to do to improve your results. In this article, you’ll discover tips to improve the reach of your Facebook Live video broadcasts. Why Broadcast [...]

This post How to Increase Your Facebook Live Video Reach first appeared on .
- Your Guide to the Social Media Jungle

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Social Media News: Sprout Social All Stars Edition

Sometimes the best content can be found right under your nose and on your social feed. This week, we found some noteworthy blog posts Read more...

This post Social Media News: Sprout Social All Stars Edition originally appeared on Sprout Social.

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YouTube Enhances Shopping Experience With New Ads: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Google Improves YouTube Ad Experience: Google introduced two new ecommerce features on YouTube that give retailers “more control [...]

This post YouTube Enhances Shopping Experience With New Ads: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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