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Monthly Archives: July 2016

#SproutChat Recap: Social Media & Marketing Resources Roundup

All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their Read more...

This post #SproutChat Recap: Social Media & Marketing Resources Roundup originally appeared on Sprout Social.

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Online Marketing News: Millennial Psychology, Influencer Misconceptions & SEO Issues

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The Psychology of Successfully Marketing to Millennials [Infographic]
Marketing to Millennials can be a unique challenge. The University of Southern California found that "the younger demographic values authenticity and their peers’ opinions. Consider that 84 percent of millennials say that user generated content influences what they buy. Plus, 82 percent are comfortable enough with brands to interact directly with them." PR Daily

Dispelling Common Influencer Marketing Misconceptions (Report)
Influencer marketing is a broad topic with many facets and interpretations. As with any complicated concept, there will be misconceptions. When it comes to influencer marketing, TapInfluence found the most common misconceptions are it's too manual, it can't be measured, and it's for big brands only. SocialTimes

SEMrush Study: 11 Most Common On-Site SEO Issues
A new study from SEMrush audited 450 million web pages to determine the most common technical SEO issues online. They found that 50% of websites face duplicate content issues, 45% have missing alt attributes, and 35% suffer from broken internal links. SEMrush

CMO Survey: Which Emerging Technology Will Transform the Customer Experience?
A recent survey from CMO council and SAP Hybris found that 61% of CMOs think that of all emerging technologies, big data-driven engagements, like smart recommendations, will have the biggest impact on their organization and the customer experience. That was followed by 37% who said the internet of things, and 15% who said augmented reality. MarketingProfs

MTV Debuts 'Gaze-Activated' VR Experience for 'Teen Wolf' at Comic-Con
As you may have predicted from the rise in augmented reality and virtual reality in popularity with marketers over the last year, the shift to making that popularity tangible has begun. At Comic-Con, MTV debuted a gaze-activated virtual reality experience designed to promote the show "Teen Wolf" and engage existing fans at the large convention. AdAge

73 PERCENT OF INTERNATIONAL INTERNET USERS DISLIKE POP-UP ADVERTISEMENTS

Branded Content Scores Better Than Pre-Roll
According to MediaPost, "Nielsen analysis says branded content generated an average of 86% brand recall among viewers, compared with 65% from the pre-roll ad." Branded content also garnered a lift in perceptions vs. pre-roll video, according to the report. MediaPost

New Google ranking study shows links are incredibly important to the ranking algorithm
A new study from Stone Temple Consulting found that "there is a “near-perfect correlation” between ranking highly in Google and the links pointing to that page. This study aggregated the count of links by ranking position for the top 50 results across 6,000 search results pages, and it showed a near-perfect correlation between links and ranking." Search Engine Land

Hootsuite Announces High Profile Content Integrations
On Tuesday, Hootsuite announced new integrations with leading content sources, including Dropbox, Google Drive, Microsoft One Drive and WebDAM.Digital assets stored in any of those sources can now be accessed through the Hootsuite dashboard. Direct Marketing News

Facebook Announces New Options for Live – Both for Viewers and Broadcasters
Facebook has announced three new features to help boost their live video streaming: The option to go live in full screen mode, the ability to stream for up to four hours per session, and the ability for viewers and broadcasters to hide comments and reactions on videos. Social Media Today

What were your top online marketing news stories this week?

I'll be back next week with more online marketing news! If you have something to share, send your thoughts in the comments or Tweet me @Tiffani_Allen or @toprank!

The post Online Marketing News: Millennial Psychology, Influencer Misconceptions & SEO Issues appeared first on Online Marketing Blog - TopRank®.

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Facebook Ad Changes: What Marketers Need to Know

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Do you run Facebook ads? Are you familiar with the latest changes? To explore a number of recent changes to Facebook that will impact all advertisers, I interview Jon Loomer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers [...]

This post Facebook Ad Changes: What Marketers Need to Know first appeared on .
- Your Guide to the Social Media Jungle

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How to Run Your First Webinar (with No Skills, No Stress and No Budget)

It’s just too scary, isn’t it? You see all those fancy schmantzy bloggers offering webinars. And everyone and their cat is queuing up to watch them. They have the authority; they get the attention. Yes, I bet it’s crossed your mind to do it too. After all, webinars are supposed to be the hottest thing(...)

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Should You or Shouldn’t You: 3 Ways to Tell if Influencer Marketing is Right for Your Brand

Reaching and connecting with customers in a meaningful way has become incredibly challenging. There I said it. It’s no wonder with the sheer number of  flash-in-the-pan marketing practices have somehow made their way into brands large and small only to leave marketing teams throwing their hands up in frustration. The amount of knowledge and data [...]

The post Should You or Shouldn’t You: 3 Ways to Tell if Influencer Marketing is Right for Your Brand appeared first on Online Marketing Blog - TopRank®.

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Instagram Business Profiles: How to Set Up and Analyze Your Activities

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Do you use Instagram for your business? Wondering if an Instagram business profile is right for you? Making the switch to an Instagram business profile will give you access to a number of features that business owners may find useful. In this article, you’ll discover what marketers need to know about the new Instagram business [...]

This post Instagram Business Profiles: How to Set Up and Analyze Your Activities first appeared on .
- Your Guide to the Social Media Jungle

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Simple Recipes for No-Fail Landing Page Copy [+ Free Downloadable Worksheet]

Did you know? Writing landing page copy is a lot like baking. Just like your grandma's famous double chocolate chip cake, effective landing page copy relies on very specific formulas and ratios to get it right — not too dense, not too fluffy. These no-fail formulas might not taste as good as grandma's baking, but they're sure to win you some conversions — and that's the icing on the cake.

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The Ultimate LinkedIn Lead Generation Guide

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for Read more...

This post The Ultimate LinkedIn Lead Generation Guide originally appeared on Sprout Social.

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Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain

How much time out of your life do you sacrifice to your commute? It’s amazing how quickly it adds up. If you drive/bike/bus just 30 minutes each way, that’s five hours a week. Do that 50 weeks out of the year, and it’s 250 hours, more than six full work weeks. Yeesh. Now, I don’t [...]

The post Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain appeared first on Online Marketing Blog - TopRank®.

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26 WordPress Plugins for Social Media Marketers

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Do you want to improve your WordPress blog? Have you considered customizing WordPress with plugins? One of the biggest advantages of WordPress is the sheer number of easy-to-use plugins that help marketers add functions with little hassle. In this article, you’ll discover 26 WordPress plugins for marketers. #1: Social Profile Integration Plugins Social Login Plenty [...]

This post 26 WordPress Plugins for Social Media Marketers first appeared on .
- Your Guide to the Social Media Jungle

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