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Monthly Archives: July 2016

Find Success By Putting Your Digital Advertising to the A/B Test

Testing different variations is one of the quickest ways to learn, and Digital Advertising is no exception. When you begin talking about A/B testing, many of us get nervous and all sorts of possible catastrophes begin swimming around in our heads. But the truth is, advertising is a quickly evolving tactic, and in order to [...]

The post Find Success By Putting Your Digital Advertising to the A/B Test appeared first on Online Marketing Blog - TopRank®.

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4 Tools for Social Customer Service

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Are your customers using social media? Do you want to provide them with better customer service? Today’s tools make it easier than ever for brands to ensure that no customer service issues go unresolved. In this article, you’ll discover four tools to manage customer service on social media. #1: Rignite Rignite makes it easy to [...]

This post 4 Tools for Social Customer Service first appeared on .
- Your Guide to the Social Media Jungle

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Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]

Ever set out to launch an epic multi-channel campaign, but get bogged down by bottlenecks and poor planning? We get it — we’ve been there too. Don’t fret! We have just the solution for you: a complete Digital Campaign Launch Kit. Not only will the projections worksheet and marketing brief help to clarify your end goal, they’ll also save you and your teammates some heartache.

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8 Social Media Marketing Hacks to Boost Engagement

When it comes to effectively and meaningfully reaching your audience, I think it’s pretty safe to say that all marketers understand the important role social media plays in that quest. Not only does your audience seem to live on social networks—posting vacation selfies and checking into newly opened restaurants—but they also rely on them for [...]

The post 8 Social Media Marketing Hacks to Boost Engagement appeared first on Online Marketing Blog - TopRank®.

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The Secret to Cutting Your Facebook Ad Spend

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Are your Facebook ads costing you too much money? Do you want to run successful campaigns and not break the bank on advertising? The answer is not so obvious. And it starts with creative use of your blog. In this article, you’ll discover how to reduce your ad spend on Facebook. #1: Write Five Focused [...]

This post The Secret to Cutting Your Facebook Ad Spend first appeared on .
- Your Guide to the Social Media Jungle

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4 Ways to Include Fans in Your Social Media Activities

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Do you want to build a stronger community? Looking for ways to spark engagement with your followers? Your fans and customers can play an important part in developing a social media presence that shares authentic stories. In this article, you’ll discover four creative ways to include fans in your social media marketing. #1: Give Fans [...]

This post 4 Ways to Include Fans in Your Social Media Activities first appeared on .
- Your Guide to the Social Media Jungle

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Why You Should Leverage Co-Marketing to Grow Your Brand

Marketers fight an on-going battle to get products and services in front of target customers and prospective clients. Unfortunately, some of us are in incredibly competitive Read more...

This post Why You Should Leverage Co-Marketing to Grow Your Brand originally appeared on Sprout Social.

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Content Marketing World Keynote Interview: Stephanie Losee, Visa

The digital world is often a small world. For example, when working with Dell on an influencer content program I met Dell’s Managing Editor at the time who seemed to be a cocktail of sophistication, intelligence and just a lovely person. She reminded me very much of Rebecca Lieb, another force of nature in the [...]

The post Content Marketing World Keynote Interview: Stephanie Losee, Visa appeared first on Online Marketing Blog - TopRank®.

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6 Ways to Use Facebook Live Video for Your Business

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Are you wondering how your business can use Facebook Live? Looking for examples to help you get started? Using live video will improve your Facebook reach and it can take less time than writing individual posts. In this article, you’ll discover six ways your business can succeed with Facebook Live video. #1: Address Blog Comments One [...]

This post 6 Ways to Use Facebook Live Video for Your Business first appeared on .
- Your Guide to the Social Media Jungle

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Facebook Live Rolls Out Audience Targeting: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Adds Audience Restrictions to Facebook Live: Facebook rolled out “the ability to target live videos to only [...]

This post Facebook Live Rolls Out Audience Targeting: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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