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Monthly Archives: June 2016

Meet Team Sprout: Jordan, Product Education Specialist

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding their business Read more...

This post Meet Team Sprout: Jordan, Product Education Specialist originally appeared on Sprout Social.

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21 Dumb Mistakes to Avoid When Writing Your First E-book

Admit it. You’ve thought about writing an e-book. In fact, you’ve already imagined the front cover. You can see the main title, and underneath, your name. And when you picture it, you feel a ripple of pride. An e-book would be a big step up for you as a writer. Because while blog posts are(...)

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Search Marketing at its Finest: A Preview to #MNSummit 2016

“There is no black magic to successfully attracting customers via the web.” – Rand Fishkin, Wizard of Moz For digital marketers, this quote rings all too true. For this reason, successful digital marketing requires constant self and team education and a willingness to experiment with groundbreaking tactics. In our quest to grow online ranking, traffic [...]

The post Search Marketing at its Finest: A Preview to #MNSummit 2016 appeared first on Online Marketing Blog - TopRank®.

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5 Tools to Measure Social Media ROI

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Do you struggle to determine an accurate ROI in social media marketing? Wondering which of your social media campaigns are most profitable? It’s important to know whether or not the money you’ve invested in your social media marketing has provided a return that’s worth what you’ve put in. In this article, you’ll discover 5 tools to help you [...]

This post 5 Tools to Measure Social Media ROI first appeared on .
- Your Guide to the Social Media Jungle

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How Philip Morris & Co. Created One of the Greatest Marketing Campaigns in History Using Aristotle’s Logic

In 1954, Phillip Morris created the Marlboro Man. The company used a repeatable strategy that is based on Aristotle's writings, which marketers can still use today.

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How to Successfully Mine Your Social Media Data

In grade school, our math teachers constantly told us to “show our work.” That same sentiment still rings true for social media marketers and Read more...

This post How to Successfully Mine Your Social Media Data originally appeared on Sprout Social.

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Twitter & Industry Experts Share Advice on Social Customer Care

Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. To Read more...

This post Twitter & Industry Experts Share Advice on Social Customer Care originally appeared on Sprout Social.

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8 Smart Social Media Platform Marketers Creating Awesome Content

There is an art to planning and executing on a successful social media marketing strategy. Social algorithms are constantly evolving, new networks popping up and users are adapting the way that they use social platforms. Keeping up with a steady and quality publishing schedule and engagement strategy for social media is no easy undertaking. To [...]

The post 8 Smart Social Media Platform Marketers Creating Awesome Content appeared first on Online Marketing Blog - TopRank®.

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4 Ways Visual Content Improves Social Media Results

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Want better engagement for your social media campaigns? Wondering how visual content can help? Using visual content to support your messaging makes it easier to grab your audience’s attention. In this article, you’ll discover how visual content can support your social media marketing. #1: Drive Interest and Clicks With Simple Imagery Your social media followers are [...]

This post 4 Ways Visual Content Improves Social Media Results first appeared on .
- Your Guide to the Social Media Jungle

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Move Fast, Break Things and Get Rejected: Day 2 of the Call to Action Conference

Failure is inevitable. But changing your attitude towards failure can create opportunities you’d never have if everything went according to plan. At day two of Call to Action Conference, industry-leading marketers taught us how their missteps and crazy ideas were key to some of their biggest successes.

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