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Monthly Archives: June 2016

How Agency RevUnit Used Unbounce to Turn Up Conversions for School of Rock

Sometimes, the best ideas are deceivingly simple. This is the story of how Seth Waite’s team at digital marketing agency RevUnit used Unbounce to iterate a PPC strategy with massive results — and it all started with a simple audit.

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3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

The way that marketers think about, talk about and implement SEO is constantly evolving. Blackhat SEO tactics that once were incredibly successful, no longer garner the results that they once did. Both search engines and online audiences have become much more sophisticated, forcing marketers to ditch the slimy SEO tactics and focus instead on providing [...]

The post 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore appeared first on Online Marketing Blog - TopRank®.

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How to Recover From Social Media Fails

Every company’s worst nightmare is experiencing a social media fail. Whether it’s Tweeting something inappropriate, misusing a hashtag or auto-Tweeting users’ posts, the results Read more...

This post How to Recover From Social Media Fails originally appeared on Sprout Social.

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Must-Have Tips & Best Practices for More Effective Remarketing

  Over the past few years, online remarketing has transitioned into a no brainer practice in digital advertising; and for good reason. Typically associated with lower cost-per-lead and higher return on ad spend, remarketing has caught the eye of businesses and agencies alike. At last week’s 2016 MNSearch Summit, Director of Paid Search at CommerceHub [...]

The post Must-Have Tips & Best Practices for More Effective Remarketing appeared first on Online Marketing Blog - TopRank®.

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How to Target Local Customers With Facebook Ads

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Do you want to connect with local customers on Facebook? Have you considered targeting them with Facebook ads? Facebook ads offer a quick, easy, cost-effective way to reach consumers in your local area. In this article, you’ll discover how to get your business in front of local customers using Facebook ads. #1: Choose Your Ad [...]

This post How to Target Local Customers With Facebook Ads first appeared on .
- Your Guide to the Social Media Jungle

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YouTube Adds Live Video to Mobile App: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week YouTube Brings Live Streaming to Mobile: YouTube will be “bringing the power of live video to creators everywhere” [...]

This post YouTube Adds Live Video to Mobile App: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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What You Need to Know About the Voice Search Revolution From Microsoft’s Purna Virji #MNSummit

We may not already notice the change, but voice search is all around us. Voice search can help us complete tasks when we are occupied or busy multitasking. We unconsciously change the way we search on a computer or a text search compared to when we search with our voices. With the growing interest of [...]

The post What You Need to Know About the Voice Search Revolution From Microsoft’s Purna Virji #MNSummit appeared first on Online Marketing Blog - TopRank®.

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Online Marketing News: Perfect Headlines, Lonely Tweets and Virtual Reality

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Creating the Perfect Headline [Infographic]
80% of readers never get past the headline, it's important to make it count. So, how do you create the perfect headline? There are a handful of rules, keep it short, be interesting, and use numbers to name a few. This infographic has the formula to make a great headline, and some helpful explanations along the way. Social Media Today

59% Of Content Shared On Twitter Will Never Be Clicked
According to a recent study by Columbia University and the French National Institute, 59% of Tweets are never clicked. That's not great news for marketers, especially those who rely on Twitter as an integral part of their marketing strategy. The good news? There are types of content that encourage engagement on Twitter, like using a helpful and interesting headline. To do well, make the most important point of your story be your headline. Search Engine Journal

Advertisers Look to Harness Virtual Reality for Marketing Boost
With the decreasing cost of virtual reality headsets, virtual reality marketing has been on the rise. Companies that sell based on experience, like travel and automobile brands, are taking advantage of this relatively new technology to help immerse their customers in their brand story. And since the sales of virtual reality headsets are projected at $1 billion this year, it's not surprising that more consumer brands are jumping in. This technology isn't only useful for B2C customers, however. B2B organizations, especially those with a long sales cycle and a complex product, can benefit from the 'show, don't tell' nature of virtual reality. Bloomberg Technology

Snapchat opens its ad floodgates to marketers
According to PR Daily, "On Monday, the company launched “Snapchat Partners”—an application programming interface (API) that will connect marketers to ad tech developers who can build custom buying and management tools. Marketers can also partner with a vetted creative agency that can produce enticing ads." With the network growing quickly, and advertisers' rising interest, it's worth checking out the potential uses for Snapchat as part of an integrated social marketing strategy. PR Daily

inbound and outbound marketing

Facebook to Debut Canvas Organic Page Posts June 22
On Wednesday, Facebook debuted organic Canvas page posts. Meaning, when an advertiser creates a Canvas ad, they can opt to share it as an organic post on their brand's page. These full screen ads have some pretty impressive initial statistics, like a combined viewing time of 100 years in 3 months, and an average visit of 31 seconds. SocialTimes

Twitter Is Bullish on Periscope as Brands Adapt to Livestreaming's Growing Popularity
Despite discussion in the digital community about Twitter backing off on Periscope, the brand has shown a renewed investment after Periscope's recent media attention. According to AdWeek, "the company on Wednesday unveiled 140-second videos to its platform, conceptually mirroring the social platform's 140-character limit for text-based messaging." For marketers, this shows that live streaming is alive and well, so to speak, and certainly worth consideration in terms of digital marketing strategy. AdWeek

Instagram Adding Translation Button
Instagram announced the addition of a translation button which will roll out in about a month. According to the photo sharing platform, "the Instagram community has grown faster and become more global than we ever imagined." This addition will allow users, and potentially brands, to interact on a global level without the barrier of speaking different languages. SocialTimes

What were your top online marketing news this week?

I'll be back next week with more online marketing news! Have something to add? Tweet me @Tiffani_Allen or @toprank.

The post Online Marketing News: Perfect Headlines, Lonely Tweets and Virtual Reality appeared first on Online Marketing Blog - TopRank®.

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Facebook Instant Articles: How to Get Started

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Have you seen Facebook Instant Articles? Are you curious about how to publish them? To discover how to get started using Facebook Instant Articles, I interview Leslie Samuel. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business [...]

This post Facebook Instant Articles: How to Get Started first appeared on .
- Your Guide to the Social Media Jungle

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Add a Branded Content Tag to Verified Facebook Page Posts

Facebook recently made updates to their Branded Content Policy, which requires verified Pages to apply a Branded Content Tag to posts featuring a third Read more...

This post Add a Branded Content Tag to Verified Facebook Page Posts originally appeared on Sprout Social.

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