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Monthly Archives: May 2016

How to Improve Your Facebook Ad Performance

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Do your Facebook ads generate leads and sales? Want to scale your success with Facebook advertising? By working with audiences and ad set structure, you can improve the performance of your Facebook ads exponentially. In this article, you’ll discover how to use Facebook Audience Insights to improve the performance of your Facebook ads. #1: Find [...]

This post How to Improve Your Facebook Ad Performance first appeared on .
- Your Guide to the Social Media Jungle

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The difference between marketing and advertising (and why it matters)

Advertising and marketing. We throw these words around every day without really think of their meaning and relationship. Step back from your ever day challenges for just a moment, and think a little deeper about the practice you engage in every day.

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Social Media News You Can Use: Reach & Visibility

This week’s news roundup is all about expanding your brand’s reach and getting more eyeballs on your products. Pinterest brought back an old friend, Read more...

This post Social Media News You Can Use: Reach & Visibility originally appeared on Sprout Social.

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Facebook Live Video Map Shows Global Broadcasts: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out Interactive Live Broadcast Map: Facebook introduced an “interactive map that shows you [public Facebook Live] [...]

This post Facebook Live Video Map Shows Global Broadcasts: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: How to Analyze Your Competitors

Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. Sure, this is true to an extent, Read more...

This post #SproutChat Recap: How to Analyze Your Competitors originally appeared on Sprout Social.

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Online Marketing News: State of Digital, Twitter’s Characters and Silent Facebook Video

2016 state of marketing cmo

2016 state of marketing cmo

CMO.com’s 2016 State Of Digital Marketing, By Industry [Infographic]
In a new infographic from CMO.com, digital marketing spend and other statistics are broken down by industry, including retail, financial services, media and entertainment, travel and hospitality, and high tech. Not surprisingly, retail takes the cake with the biggest spend, followed by financial services. CMO.com

Twitter to Stop Counting Photos and Links in 140-Character Limit
Social media marketers have been abuzz this week with a reported change to the way Twitter will be handling character counts -- links and images are rumored to soon be excluded from character counts. This change could mean even more engaging content on Twitter, without the stress of being confined to 92 characters. Everybody wins! Bloomberg Technology

85 percent of Facebook video is watched without sound
Media publishers are reporting that 85% of their video content is being consumed on Facebook without the sound turned on. What does this mean for marketers and publishers? Content that's engaging visually without the need to hear what is going on will be your best bet on the platform. Many publishers use captions or other forms of text to tell a story within the video, while others simply create video that doesn't need descriptive cues. For video creaters who don't design with a Facebook-first mind set, this could pose challenges in need of a more creative solution. Digiday

Google Ads Now Being Shown in Image Search
Google is reportedly testing adding ads to their image search platform, starting with Google Shopping ads. Image searchers reportedly are curious about the price of some of the items they see in their search results and want to know where they can buy the item pictured. This could potentially open a up a whole new world of advertising opportunities for retailers. Search Engine Journal reports: "The new Product Listing Ads for image search are now officially rolling out. With Image Search being part of the Google Display Network, your PLAs will be automatically eligible to be displayed in image search results, provided your shopping campaign is opted in to Search partners." Search Engine Journal

Digital marketing skills are hard to find for marketing leaders

Twitter Beta-Testing Way to Attach Ads to Tweets in Third-Party Apps
According to SocialTimes, Twitter's "senior product manager Mollie Vandor announced [...] that the social network is beta-testing a way for brands to display ads from its MoPub ad-serving solution directly via Twitter Kit timelines for Android and iOS applications. Vandor added that all ad rendering is handled automatically, and ads match the themes and color preferences in Twitter Kit so they will display properly within apps." This could be a huge win for Twitter's advertising platform and those who use it for their marketing campaigns. SocialTimes

Instagram’s new analytics give detailed insights
For marketers who have been dying to measure the effectiveness of their Instagram posts, there's a glimmer of hope ahead -- Instagram is now testing detailed analytics! Marketing Land reports the new insights will include: Follower data, including "age distribution, geographic distribution, gender distribution and follower activity by hour, among other data," and all images posted within seven or 30 days displaying in order of impressions in Top Posts. Marketing Land

Google launches their new mobile-friendly testing tool
According to Search Engine Land, "Google announced they’ve launched their new mobile-friendly testing tool at search.google.com/search-console/mobile-friendly." The tool, which was last updated at the end of 2014, has been updated with a more sleek look, matching what you'd typically expect to see from a Google property. This will reportedly also leave more room for Google to improve the tool's functionality over time. Search Engine Land

What were your top online marketing news stories this week?

Stop by next week for more weekly news, super videos, and possibly some funny jokes. Have something to share? Tweet me at @Tiffani_Allen or @toprank!

The post Online Marketing News: State of Digital, Twitter’s Characters and Silent Facebook Video appeared first on Online Marketing Blog - TopRank®.

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Content Creation Hacks: How to Quickly Produce Valuable Content

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Do you create content for your business? Looking for an easier way to make your content work for you? Discover easy ways to create and repurpose your content, courtesy of Nick Westergaard. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

This post Content Creation Hacks: How to Quickly Produce Valuable Content first appeared on .
- Your Guide to the Social Media Jungle

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[AMA] Finally, Answers to Your Most Pressing CRO Questions

How do I create a process for conversion rate optimization? What are the best tools to use for CRO? How should I score and prioritize my experiments? Find the answer to these questions (and more) in HubSpot's upcoming AMA with six conversion rate optimization heavyweights.

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Authoritative, Credible & Trustworthy: 3 Attributes of a Successful Digital Marketing Strategy

There was a time in the not so distant past when marketing and reality did not always align. Companies could create a genius marketing campaign to promote a crap product without much backlash. Customers would receive the product which was clearly not as advertised, and had little recourse to spread the word. The interconnectivity of [...]

The post Authoritative, Credible & Trustworthy: 3 Attributes of a Successful Digital Marketing Strategy appeared first on Online Marketing Blog - TopRank®.

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Setting the Right Tone: Two key principles to build positive customer momentum

Follow these two key principles to better connect with your prospect and build positive customer momentum.

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