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Monthly Archives: May 2016

3 Heavy-Hitting Conference Talks About Copywriting

The stakes are high in today’s world of mass email marketing, PPC and content marketing. If you don’t have the skills required to write truly over-the-top compelling copy, you’re one, two, three… OUT. However, these three must-see conference videos — featuring Joanna Weibe, Demian Farnworth, Amy Harrison and Unbounce’s own Michael Aagaard — might be just what you need to make it to the copywriting big leagues.

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Sprout’s ViralPost Awarded US Patent

As a technology organization, Sprout is proud to announce that we were awarded our first US patent for the technology behind ViralPost® for Twitter. Developed Read more...

This post Sprout’s ViralPost Awarded US Patent originally appeared on Sprout Social.

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How to Get More Clicks & Shares With Social Media Buttons

Ten years ago, if you read an article and wanted to share it with friends or coworkers, you’d email it. Thanks to social media Read more...

This post How to Get More Clicks & Shares With Social Media Buttons originally appeared on Sprout Social.

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What Is Influencer Marketing? Definitions, Examples, and Resources

Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. We have made great strides toward properly measuring and attributing our content marketing ROI. But the next big bad is even bigger and badder than those obstacles: It’s the Fearsome Social Media Algorithm. The Algorithm Monster already [...]

The post What Is Influencer Marketing? Definitions, Examples, and Resources appeared first on Online Marketing Blog - TopRank®.

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Facebook Branded Content: What Marketers Need to Know

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Looking for ways to partner with influencers on Facebook? Have you heard of branded content on Facebook? Facebook’s Branded Content feature allows media outlets, celebrities, and influencers to tag content that includes a third party, brand, or sponsor. In this post you’ll discover how Facebook’s Branded Content feature works for publishers and marketers. Who Can [...]

This post Facebook Branded Content: What Marketers Need to Know first appeared on .
- Your Guide to the Social Media Jungle

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Email Marketing: 7 (more) testing opportunities to generate big wins on your next email test [Part 2]

Email is a great medium for marketers to utilize in their testing efforts. To help you develop your next experiment, we’ve pulled together a list of optimization opportunities around a number of email elements for you to try. Read on for the second half of this list, with ideas around your design, email messaging and calls-to-action.

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