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Monthly Archives: April 2016

A Simple but Effective Framework for Landing Page Information Hierarchy

In order to get prospects to convert, your landing pages need to tell them what they want to hear at the precise moment they want to hear it. If that sounds like a tall order (or like a job for a psychic), we've got a simple framework to help.

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What Brands Like Adobe & The San Diego Zoo Can Teach us About Instagram Marketing

Only two months after launching in 2010, Instagram had already amassed one million users. Less than a year later, they had already climbed to ten million users. Talk about a welcome solution to what is often seen as a saturated marketplace. Today, Instagram boasts over three hundred million users. Recent research has also found that [...]

The post What Brands Like Adobe & The San Diego Zoo Can Teach us About Instagram Marketing appeared first on Online Marketing Blog - TopRank®.

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Analyze Facebook Reactions Using the Sent Messages Report

Earlier this year, Facebook introduced Reactions and gave users the ability to respond to a post with something other than a Like. Now, users can express themselves and react to posts they read with emojis…

This post Analyze Facebook Reactions Using the Sent Messages Report originally appeared on Sprout Social.

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10 Writing Tips You Absolutely Won’t Have Heard Anywhere Else Before

Aren’t you tired of the same old writing tips? You know, tips like: Write every day without fail. Find your best time of day to write. Avoid distractions like Facebook and email. Use a timer to work in short bursts, followed by a break. Yes, they’re tried and tested. But chances are, you’ve either taken(...)

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All the Social Media Slang Your Brand Should Know

Social media managers and marketers experiment with new ways to reach their audience through personalized content. By tailoring your content to a specific group, you’re better able to engage customers and create brand loyalty. A…

This post All the Social Media Slang Your Brand Should Know originally appeared on Sprout Social.

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4 Components of a Killer Content Marketing Tactical Plan on LinkedIn

“People spend time on other social networks, but they invest time on LinkedIn.” For the first time in the history of media, users can engage with the world’s professionals in one place. The LinkedIn network provides access to a  quality audience within a professional context. Furthermore, professionals engage with purpose and content on LinkedIn including: [...]

The post 4 Components of a Killer Content Marketing Tactical Plan on LinkedIn appeared first on Online Marketing Blog - TopRank®.

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Grow Digital Subscriptions with 4 Proven Insights

What drives people to sign up for digital subscriptions, especially when similar content can be easily obtain elsewhere for free? To answer this question, MECLABS Institute recently completed a survey of 900 U.S. consumers who spend at least three hours a week consuming print or digital news content and earn at least $40,000 annually. Read on to learn about the key insights our researchers discovered on how to boost digital subscriptions.

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How to Measure Social Media Using Google Analytics Reports

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Do you want to see how social media impacts your business? Want to learn how Google Analytics can help? In this article you’ll discover four ways you can use Google Analytics to measure the impact of your social media marketing. #1: Verify Social as a Traffic Driver Google Analytics will provide a look at the [...]

This post How to Measure Social Media Using Google Analytics Reports first appeared on .
- Your Guide to the Social Media Jungle

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8 Building Blocks to Create a World-Class Social Care Program

We’ve all heard the stories of brands failing and flailing on social media as they try to respond to customer service inquiries. And here’s why. Most companies are barely set up to meet expectations, let alone exceed them. So when they fall short, they are falling short of the bare minimum, creating friction and negative [...]

The post 8 Building Blocks to Create a World-Class Social Care Program appeared first on Online Marketing Blog - TopRank®.

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Twitter Suggested Replies Make Engagement Even Easier

Born of a #SproutHackWeek project, we are excited to introduce Suggested Replies for Twitter—the latest addition to Sprout’s engagement toolset powered by advanced machine-learning technology. Available in the Enterprise plan, Suggested Replies enable social customer service…

This post Twitter Suggested Replies Make Engagement Even Easier originally appeared on Sprout Social.

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