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Monthly Archives: April 2016

Email Marketing: 9 testing opportunities to generate big wins on your next email test [Part 1]

Email is a great medium for marketers to utilize in their testing efforts. To help you develop your next experiment, we’ve pulled together a list of optimization opportunities around a number of email elements for you to try. Read on for the first half of this list, with ideas around your subject lines, preheader text, “From” field and send frequency.

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The Long Goodbye: 7 Sites That Make It Hard to Unsubscribe

There are times when friction is a *good* thing — like when users are trying to cancel or downgrade their account with you. These seven companies understand that very well, as evidenced by their opt out processes; you can check out any time you'd like, but you can never leave...

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Ultimate Guide To Social Media Competitive Analysis

The early days of social media marketing were like the Wild West. Everyone was on the same level, trying a million different tactics to find the secret sauce. Whether it was spamming people to death,…

This post Ultimate Guide To Social Media Competitive Analysis originally appeared on Sprout Social.

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7 Ways to Step Up Your Email Marketing Game in 2016

Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found that a whopping 91% of Americans say they want to receive promo emails. But let’s face it. With email being one of the most common [...]

The post 7 Ways to Step Up Your Email Marketing Game in 2016 appeared first on Online Marketing Blog - TopRank®.

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How to Use the Pinterest Bulk Editor to Create Promoted Pins

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Looking for a faster way to create promoted pins on Pinterest? Have you tried the Pinterest bulk editor tool? Pinterest’s bulk editor tool makes it easier to create and edit promoted pins and optimize multiple promoted pins at one time. In this article you’ll discover how to create promoted pins in less time with Pinterest’s [...]

This post How to Use the Pinterest Bulk Editor to Create Promoted Pins first appeared on .
- Your Guide to the Social Media Jungle

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Portrait of a Content Marketer: More Than a Marketer [INFOGRAPHIC]

Being a good content marketer isn't only about being a modern-day Hemingway (though that certainly doesn't hurt). Today's content marketers need to wear more hats than ever, as illustrated by this delightful infographic from Uberflip.

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10 Reasons Not to Give Up on Paid Social

Social media has shifted drastically in a short period of time. Gone are the days of posting a Facebook update that reaches most of your fans organically. The chances of your Tweets being lost in…

This post 10 Reasons Not to Give Up on Paid Social originally appeared on Sprout Social.

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38 B2B Content Marketing Case Studies for 2016

There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some, that might be true. When you’re not viewing the world through the lens of a cynic, it’s amazing what you see. Marketers at companies all [...]

The post 38 B2B Content Marketing Case Studies for 2016 appeared first on Online Marketing Blog - TopRank®.

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6 Instagram Tools to Improve Your Marketing

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Do you want to take your Instagram marketing to the next level? Have you considered using tools to support your efforts there? Adding the right Instagram tools into your marketing flow can help you project a more professional image and give you valuable analytic insights. In this article you’ll discover six tools to improve your [...]

This post 6 Instagram Tools to Improve Your Marketing first appeared on .
- Your Guide to the Social Media Jungle

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16 Writing Tools for Social Media Marketers

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Do you create copy for social media posts? Do you want some tools to help you improve the quality of your posts? Whether you work on your own or with a team, there are tools that make it more likely your social media posts will publish without errors and with correct word counts. In this [...]

This post 16 Writing Tools for Social Media Marketers first appeared on .
- Your Guide to the Social Media Jungle

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