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Monthly Archives: April 2016

The Silent Landing Page Conversion Killer (And How to Stop It)

Good copywriting is all about countering your prospects' objections — but what happens when all that reassuring leaves you with a massive wall of text? Excess copy on landing pages can be a serious conversion killer, but we've got a helpful hierarchy (and a simple remedy) to help.

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Snapchat Rolls Out New Features: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Updates Chat Feature and Adds Auto-Advance Stories: With Snapchat’s new Chat 2.0, “you can start by sending [...]

This post Snapchat Rolls Out New Features: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Time to Retire From SEO

Since we are now at the point that some search results don't have *ANY* organic search results, it is hard to see much purpose in SEO.

Maybe the doommasters who called SEO dead for over a decade were finally proved right about SEO?

SEO is dead.

SEO was only ever a bug. And web users mostly didn't notice when the search results turned into nothing but ads.

Everything is going full circle. Ad heavy is bad to nothing but ads.

Webmasters are focusing so heavily on mobile-first that they are making their desktop sites unusable...

...at the same time usability experts are now recommending making things harder to save humanity.

Change creates opportunity. New changes, new channels, new options, new models, new methods.

I have decided to take a break from SEO and am transitioning to paid search, since clearly that is the future of all search marketing.

I've closed our membership site down to new paid member accounts & canceled all active paid subscriptions.

Perhaps it might be time for me to dust of PPCblog and shift most of my blogging to over there.

That is, if blogging still matters!

Going out on a positive note, the great team at Bing recently shared a promotional code with me to offer new advertisers a free $100 ad credit. Bing Ads clicks are a great value when compared against Google AdWords. You can access this coupon today via the following link:

For a limited time, get $100 in free search advertising with Bing Ads* and start tapping into millions of potential customers searching for products and services like yours on the Bing Network.

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#SproutChat Recap: Curating Content With Sprout All Star Mandy Edwards

Providing value to your audience with a combination of owned and third party content, is no easy task. It takes time to evaluate, curate, create and publish blog posts, videos and photos that resonate and support your brand’s positioning.…

This post #SproutChat Recap: Curating Content With Sprout All Star Mandy Edwards originally appeared on Sprout Social.

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Online Marketing News: MarTec Supergraphic, YouTube goes Live and AdWords’ New Look

Marketing Technology Landscape Supergraphic In one huge supergraphic, cheifmartec.com lays out key players in advertising and promotion, content and experience, social and relationships, commerce and sales, data, and management. As you can see from the image above, there are a huge amount of service providers in the industry, more than we may have even anticipated [...]

The post Online Marketing News: MarTec Supergraphic, YouTube goes Live and AdWords’ New Look appeared first on Online Marketing Blog - TopRank®.

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Blog Comments Revisited: Why Major Bloggers Are Turning Comments Back On

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Do you have comments enabled on your blog? Have you ever turned them off? To discover why big bloggers turned their comment systems back on, I interview Michael Hyatt and Brian Clark. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

This post Blog Comments Revisited: Why Major Bloggers Are Turning Comments Back On first appeared on .
- Your Guide to the Social Media Jungle

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