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Monthly Archives: April 2016

Snapchat Delivers 10 Billion Video Views Daily: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Now Serves 10 Billion Daily Video Views: “Now users are watching 10 billion videos a day on [...]

This post Snapchat Delivers 10 Billion Video Views Daily: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Advancing Your Career in Social Media

Navigating ways to advance your career can be tough. With a newer industry like social media and community management, it’s often unclear how to Read more...

This post #SproutChat Recap: Advancing Your Career in Social Media originally appeared on Sprout Social.

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Why Social Recruiting Doesn’t Belong Solely to Recruiters

We’ve known it for years: Nothing is more effective than word of mouth marketing. Nielsen repeatedly drives home this message in its annual survey Read more...

This post Why Social Recruiting Doesn’t Belong Solely to Recruiters originally appeared on Sprout Social.

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Sprout’s Spring Service Day

There are more than 660 public schools serving almost 400,000 students in the city of Chicago. Among them is Chicago Collegiate Charter School, which currently Read more...

This post Sprout’s Spring Service Day originally appeared on Sprout Social.

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Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis

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shortening human attention span

The Shortening Human Attention Span (And What it Means for Marketers) [Infographic]
Down from 12 seconds in 2000, the average human attention span is now 8.25 seconds. That leaves marketers with very little time to make a meaningful impression. But, don't sweat it too much. This infographic has some solid tips on how to capture and hold the attention of your audience, like using clear and brief messaging and telling your audience a story. Social Media Today

Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
For a long time, Google shopping feeds have been a bump in the road for digital advertisers. So much so that there's a whole industry dedicated to helping advertisers manage their shopping feeds. On Tuesday, Google announced a new feature in the Merchant Center -- Merchant Center Feed Rules, that will help advertisers fix errors themselves in a simple way. Search Engine Land

Starbucks launched its own keyboard app so you can text emojis of unicorns drinking coffee
Starbucks is now allowing users to send unicorn and coffee emojis to their contacts. That's it folks, the world is complete. The app was released under a partnership with Snaps Media, and is Starbucks' first consumer app that is focused on entertaining their audience. What could this mean for other brands? I'm willing to bet we'll see more custom emoji keyboards in the near future. TechCrunch

Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016
Facebook reportedly grew revenue in Q1 of 2016, which is a contrast to reports issued by Twitter and Apple with revenue reportedly being less than expected. Not only is mobile ad revenue up, but Facebook's daily audience grew by 16%, with money made from each audience member increasing by 33%. This post is full of useful information from that report, and some highly entertaining gifs to boot. Marketing Land

64% of enterprise marketers DON'T have a documented content marketing strategy

Twitter Q1 2016 Revenue Falls Short of Analysts’ Projections
Twitter reported that while revenue was up 36% YOY for Q1, the $595 million fell short of analysts predictions. According to SocialTimes, "Twitter reported a GAAP (generally accepted accounting principles) net loss of $80 million, or 12 cents per share, less than one-half the company’s net loss in the first quarter of 2015." SocialTimes

Marketers Choose Responsive Email Templates Over Fluid Hybrid Design
New research shows that marketing professionals worldwide are overwhelmingly choosing to use responsive email templates (56.9%) over fluid hybrid design (7.9%). Interestingly, 19.9% are using both types of templates, and 15.2% aren't using either. Designing for mobile first may sound like a trendy marketing idea, but smart marketers know that if your emails don't look great on mobile, they aren't nearly as effective. eMarketer

What were your top online marketing news stories this week?

I'll be back next week with more online marketing news! In the meantime, send your thoughts and ideas to me @Tiffani_Allen or @toprank!

The post Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis appeared first on Online Marketing Blog - TopRank®.

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Google AMP: What Bloggers Need to Know

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Have you heard of Google AMP? Want to know how it will impact your blog? To discover more about Google AMP and the future of blogging, I interview Leslie Samuel. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers [...]

This post Google AMP: What Bloggers Need to Know first appeared on .
- Your Guide to the Social Media Jungle

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Why Most “How to” Posts Suck (and How to Write Great Ones)

Once upon a time, “how to” posts were a blogger’s bread-and-butter. The idea was simple. People want to know how to do stuff, and if you teach them how, you’ll get lots of traffic. And it was true… for a while. This post from 2007 is a great example: How to Cook Brown Rice For(...)

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3 Simple & Quick LinkedIn Tips to Get More Reach

If you’re a B2B brand looking to promote your content, LinkedIn is the place to be. With 414 million users, it’s chock-full of active business professionals, providing plenty of opportunity for your content to reach…

This post 3 Simple & Quick LinkedIn Tips to Get More Reach originally appeared on Sprout Social.

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How a GREAT Marketer Befriends an Influencer

Have you ever watched a reality competition? You know, one of those Survivor-style shows that puts strangers in a stressful situation to battle for a last-person-standing prize? Don’t be ashamed if you have. I’m a pop culture snob, but still found myself transfixed by ten seasons of America’s Next Top Model. On that show, amidst [...]

The post How a GREAT Marketer Befriends an Influencer appeared first on Online Marketing Blog - TopRank®.

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How to Repurpose Content From the Hottest Social Networks

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Are you creating content on Snapchat, Blab, Vine, Periscope, or Facebook Live? Want to reuse that content on other social channels? Whether it’s a live broadcast on Facebook, a quick snap on Snapchat, or short audio from Anchor, you can save and download your social content and share it across all of your profiles. In [...]

This post How to Repurpose Content From the Hottest Social Networks first appeared on .
- Your Guide to the Social Media Jungle

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