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Monthly Archives: March 2016

Unlocking a $200 Billion Opportunity: Engaging Millennial Parents on Social

The term millennial is an overused buzzword that nearly all 93 million members of the “me” generation are tired of hearing. Still, it seems as if most marketers don’t understand that, with more than $1 trillion of annual buying…

This post Unlocking a $200 Billion Opportunity: Engaging Millennial Parents on Social originally appeared on Sprout Social.

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7 Weird Social Media Marketing Habits All Marketers Need to Break NOW

We all have bad habits. Whether it’s biting our nails, constantly driving like we’re on a racetrack or something you’d rather not admit to, we’ve all got them. Some are easy to break while others quickly find their way back into our lives. The same can be said for social media marketing habits. Once you [...]

The post 7 Weird Social Media Marketing Habits All Marketers Need to Break NOW appeared first on Online Marketing Blog - TopRank®.

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Facebook Instant Articles: What Marketers and Publishers Need to Know

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Have you heard of Facebook Instant Articles? Want to publish your own Instant Articles on Facebook? Unlike most new Facebook features, Facebook Instant Articles isn’t something that you’ll be able to use as soon as it becomes available in April. You’re going to need to do some prep work. In this article you’ll discover how [...]

This post Facebook Instant Articles: What Marketers and Publishers Need to Know first appeared on .
- Your Guide to the Social Media Jungle

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Consumer Reports Value Proposition Test: What you can learn from a 29% drop in clickthrough

Last month, we asked you, the readers of the MarketingExperiments blog, to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. Read on to learn the results of the live test conducted at MarketingSherpa Summit 2016.

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Instagram to Roll Out Algorithm: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Introduces Feed Algorithm to Show Best Posts First: The new Instagram algorithm shifts the order of photos [...]

This post Instagram to Roll Out Algorithm: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Repurposing Content

When it comes to lead generation, content is king. But it takes thoughtful insights, time and energy to consistently produce new and engaging materials. With some preplanning, you can repurpose your initial efforts to create multiple content forms, reach different audience segments…

This post #SproutChat Recap: Repurposing Content originally appeared on Sprout Social.

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Online Marketing News: Jaw-Dropping Stats, Instagram’s New Algorithm and Google Boosts Mobile

5 Jaw-Dropping Social Media Stats (in Infographics) In 5 small infographics, author Justin Kerby summarizes facebook’s gigantic user base, the prevalence of employee advocacy programs, how auto-posting on Facebook leads to increased engagement, social media ad spend and how long we really spend watching videos online. I’ll give you a hint, it’s more than an [...]

The post Online Marketing News: Jaw-Dropping Stats, Instagram’s New Algorithm and Google Boosts Mobile appeared first on Online Marketing Blog - TopRank®.

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Periscope: How Your Business Can Benefit From Live Video

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Do you broadcast on Periscope? Want to use it to connect with and grow your audience? To discover how to use Periscope for your business, I interview Kim Garst. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business [...]

This post Periscope: How Your Business Can Benefit From Live Video first appeared on .
- Your Guide to the Social Media Jungle

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2016 Social Media Madness Bracket Predictions

It’s March and that means two things–spring is in the air and college basketball is about to take over. According to a WalletHub infographic, nearly 81 million people tuned into the NCAA’s live mobile app…

This post 2016 Social Media Madness Bracket Predictions originally appeared on Sprout Social.

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7 Warning Signs Your Free WordPress Theme is Sabotaging Your Blog

You know exactly how it happened. When you set up your blog, you installed a free WordPress theme and told yourself it was “just until you have a few readers.” You had every intention of upgrading to a premium theme down the line. But months or even years later, you’re still cruising along on a(...)

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