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Monthly Archives: March 2016

Instagram vs. Snapchat: Who Rules the Visual Content World?

It seems like every few months, there’s a hot new social media platform that marketers flock to. However, for every up-and-coming social media channel, there are dozens that end up failing before you ever hear of them. So…

This post Instagram vs. Snapchat: Who Rules the Visual Content World? originally appeared on Sprout Social.

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How to Address Technical SEO Issues to Increase Content Visibility

[Note From Ashley: Kevin is an SEO Analyst on the team at TopRank Marketing and has done an exceptional job uncovering and fixing technical issues for our clients. This is Kevin’s first post on TopRankBlog.com and we look forward to him sharing his technical expertise on an ongoing basis with our readers.] Websites that don’t work [...]

The post How to Address Technical SEO Issues to Increase Content Visibility appeared first on Online Marketing Blog - TopRank®.

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How to Nurture Leads Using Medium Letters

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Wondering how to use Medium for business? Want to use Medium to engage with prospects? Medium’s Letters feature lets you communicate directly with prospects so you can build meaningful relationships with them. In this article you’ll discover how to use Letters on Medium to nurture leads. Why Medium Letters? More than just a place to [...]

This post How to Nurture Leads Using Medium Letters first appeared on .
- Your Guide to the Social Media Jungle

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The Mixology of Content Marketing [INFOGRAPHIC]

You know how everyone always says a good blog post is like a daiquiri? Well, maybe not everyone says that. But the folks at JBH (a UK-based content marketing agency) sure do, which is why they've put together a cocktail-inspired infographic comparing different content marketing formats to cocktails. The menu includes everything from the white paper (Old Fashioned) to the blog post (Daiquiri). So raise a glass — and remember to market responsibly!

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What Your B2B Social Media Strategy Needs to Succeed

When you think of the brands that are killing it on social media, the first five to 10 companies that come to mind are probably B2C (business to consumer). You rarely hear about the IT management…

This post What Your B2B Social Media Strategy Needs to Succeed originally appeared on Sprout Social.

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Embody the Form: How to Master SEO & Influencer Marketing

Here’s a parable about SEO and influencer marketing mastery: I can play the guitar. If there’s no one else in the room who knows anything about guitar, I can pass for a guitarist. Give me a chord sheet for your song of choice, and I can lead a sing-along like nobody’s business. Unless there are [...]

The post Embody the Form: How to Master SEO & Influencer Marketing appeared first on Online Marketing Blog - TopRank®.

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How to Make Instagram Ads That Stand Out

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Want to advertise on Instagram? Ready to take your Instagram ads to the next level? Instagram has quietly rolled out some great features to help advertisers grab attention and drive traffic. In this article you’ll discover four features you can use to create Instagram ads that stand out. #1: Drive Traffic to Your Website Until [...]

This post How to Make Instagram Ads That Stand Out first appeared on .
- Your Guide to the Social Media Jungle

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How to Use Pinterest for Local Businesses

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Want to connect with local customers on Pinterest? Wondering how to drive foot traffic with Pinterest? Pinterest offers local businesses a way to cultivate relationships with prospects and customers who are primed to walk through your door. In this article you’ll discover how to use Pinterest to market a local business. #1: Find Out What [...]

This post How to Use Pinterest for Local Businesses first appeared on .
- Your Guide to the Social Media Jungle

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WTF Are Hedonic Shoppers and Why Should You Care?

Some of us online shop only for the necessities. Toilet paper, toothpaste, new soccer cleats... the list goes on. Others, though, are motivated by other reasons, like knowing they have the latest and greatest computer or the fuzzy feeling they get when they give a loved one a thoughtful gift. The latter group are called hedonic shoppers, and they can be a tricky group to convert. But it's not impossible — it just takes a little metaphoric elbow grease, of which we have lots to share.

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10 Ways Marketers Can Increase Facebook Engagement

With over 1.04 billion daily users and 40% of small businesses in the US, Facebook is a major piece of the social media marketing puzzle for most companies. For a long time, brands saw a lot of success…

This post 10 Ways Marketers Can Increase Facebook Engagement originally appeared on Sprout Social.

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