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Monthly Archives: March 2016

Facebook Enhances Video Metrics: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Adds New Daily Video Breakdowns: Facebook added “new daily breakdowns for video metrics,” which “gives Page owners a [...]

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- Your Guide to the Social Media Jungle

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Video: Building a Smarter Strategy Through Social Listening

As the term social listening grows in popularity, it can be hard to break free from the buzzword to really understand how it can benefit your business. At our most recent Sprout Social Hour, we invited social…

This post Video: Building a Smarter Strategy Through Social Listening originally appeared on Sprout Social.

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Online Marketing News: Content Cocktails, Old School Email and 3D Printing in Space

The Mixology of Content Marketing [INFOGRAPHIC] Content marketing is an art and a science, just like mixing a good cocktail. In this infographic, different types of content ‘cocktails’ are broken down into clear recipes for the marketing mixologist to follow. Each recipe also contains a measuring guide and a stat or helpful tip. My personal [...]

The post Online Marketing News: Content Cocktails, Old School Email and 3D Printing in Space appeared first on Online Marketing Blog - TopRank®.

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Facebook Ads Strategy: How Marketers Need to Alter Their Techniques

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Do you use Facebook ads? Want to learn the latest strategies? To discover what’s changed with Facebook ads and how to get better results, I interview Rick Mulready. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business [...]

This post Facebook Ads Strategy: How Marketers Need to Alter Their Techniques first appeared on .
- Your Guide to the Social Media Jungle

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What Drives Successful Marketing Campaigns?

If your goal is to reach viral status, then you’ll need luck on your side. But launching successful marketing campaigns doesn’t require a four-leaf clover. Success doesn’t happen by accident. It’s a result of a…

This post What Drives Successful Marketing Campaigns? originally appeared on Sprout Social.

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How to Write Fear-Fueled Openings Readers Will Be Too Scared to Ignore

You’ve seen it… over, and over, and over again: “The only thing readers read are the headlines.” “The headline is the most critical part of any post.” “You should spend 90% of your time on the headline; 10% on everything else.” In fact, pretty much every article you’ve ever read on epic, click-inducing, page-one-of-Google-ranking blog(...)

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What is Content Marketing? Definition, Examples & Resources for Learning More

Thanks to the rise of the Internet, today’s consumers are much more self-directed in their buying journey. With so much information at their fingertips, they’re taking the research reigns and using the information they discover to make their purchasing decisions. In fact, research shows that B2B buyers conduct an average of 12 searches before ever [...]

The post What is Content Marketing? Definition, Examples & Resources for Learning More appeared first on Online Marketing Blog - TopRank®.

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5 Ways to Use LinkedIn Publisher for Business

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Looking for a way to promote your business to a professional audience? Have you considered LinkedIn Publisher? Using a few simple tactics, LinkedIn Publisher can support business owners in their efforts to get more referrals, leads, and sales. In this article you’ll discover five ways LinkedIn Publisher can help you grow your business. #1: Create [...]

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- Your Guide to the Social Media Jungle

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Instagram Ad Campaigns: 4 Tips For a Better Mobile Experience

Are you about to launch an Instagram ad campaign? Or have you already experimented with Instagram and want to know more? Either way, we've curated a list of Instagram ad examples (both good and, err, not so good) plus a list of actionable tips that will help you up your Instagram ad game.

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Homepage Optimization: Tips to ensure site banners maximize clickthrough and conversion

Banners take up precious space on landing pages and too often don’t do enough to turn prospects into customers. Yet marketers are forced to work within their constraints. Read on to learn from March's Web clinic, featuring Mike Loveridge from Humana, about how to effectively use banners on your site.

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