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Monthly Archives: March 2016

29 Essential Content Marketing Metrics [INFOGRAPHIC]

The secret to finding success as a content marketer must be the ability to write captivating prose, right? Well, that's half of it anyway. The other half? Knowing how to effectively measure the success of your prose, and then iterating on it. Not sure what metrics to start tracking? We've got all 29 of 'em, in a brilliantly designed infographic by content marketing and curation software Curata.

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How to Create a Webinar That Gets Results

At Sprout Social, we love webinars. In fact, we have three different types of webinars and in a single month, we may run and participate in as many as six different sessions. One of the…

This post How to Create a Webinar That Gets Results originally appeared on Sprout Social.

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Social Media Phrases You Should Never Use

With the landscape of social media becoming more crowded, it can be hard for brands to break through the noise to get their message heard. As a result, many social media managers look for new and…

This post Social Media Phrases You Should Never Use originally appeared on Sprout Social.

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What is a Content Marketing Strategy (And Why Do I Need One?)

With traditional marketing tactics becoming less effective as the Internet breeds more self-guided buyers, content marketing has risen up to provide marketers with another way to engage with their target audience. Rather than pushing out a one-size-fits-all message, content marketing allows you to give your audience tailored, relevant and meaningful information. It helps you build [...]

The post What is a Content Marketing Strategy (And Why Do I Need One?) appeared first on Online Marketing Blog - TopRank®.

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How to Use Trello to Manage Your Facebook Group Posts

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Are you active in Facebook groups? Looking for a better way to organize the content you share in those groups? Managing your content in Trello lets you spend less time figuring out what to share in Facebook groups and more time engaging with fellow members. In this article you’ll discover how to use Trello to [...]

This post How to Use Trello to Manage Your Facebook Group Posts first appeared on .
- Your Guide to the Social Media Jungle

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How to Manage a Podcast: Tools and a Checklist for Marketers

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Are you interested in starting a podcast? Want tips to manage and promote your podcast effectively? Creating a successful podcast doesn’t have to be a time-consuming process. Today, tools can help streamline activities such as finding guests, publishing audio, and promoting episodes. In this article you’ll discover how to manage your podcast from start to finish. Why [...]

This post How to Manage a Podcast: Tools and a Checklist for Marketers first appeared on .
- Your Guide to the Social Media Jungle

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The Case Against Negative and Fear-Based Headlines

“You’re missing out on conversions! You’re wasting thousands of dollars!” No marketer is above using negative and fear-based content to get more eyeballs on their content. At the end of the day, it just works. But are you trading clicks and shares for the empowerment of your readers?

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Learn Where Influencer Marketing Fits in the B2B Customer Journey

When you lose a potential customer to a competitor it can leave you reeling with questions and wondering what they did to set themselves apart and how they did it. Companies that work hard to be the best answer wherever their customers are looking and build trust and credibility early in the sales cycle are [...]

The post Learn Where Influencer Marketing Fits in the B2B Customer Journey appeared first on Online Marketing Blog - TopRank®.

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How to Use Promoted Pins on Pinterest

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Want to get your pins in front of customers? Have you considered using promoted pins? Pinterest promoted pins can help you drive referral traffic and increase sales. In this article you’ll discover how to create promoted pins on Pinterest. Why Promoted Pins? Pinterest’s promoted pins, which are now available to all businesses, are designed to [...]

This post How to Use Promoted Pins on Pinterest first appeared on .
- Your Guide to the Social Media Jungle

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Moving Beyond personalization: How 2 companies boosted opportunities by leveraging individualized marketing

As marketers, it’s vital that we remember that our prospects are people, not cells on a spreadsheet. By taking the time to figure out what makes each prospect or segment tick – spoiler: it’s not simply seeing their name in a subject line – we maximize our opportunities to build real, meaningful relationships.

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