Private or public messaging, that is the question—especially when it comes to social customer service. While most customer service interactions on Twitter start as a public message from a consumer, mentioning the name or @mentioning…

This post Twitter Direct Message: To DM or Not to DM? originally appeared on Sprout Social.

There are many reasons customers might buy your product. But which is most impactful? Read on to discover what a value focus is and get a few tips for discovering your product’s most effective value focus.

Schadenfreude (n.): Pleasure derived by someone from another person’s misfortune. Who doesn’t like watching a good fail? As long as the subject isn’t seriously injured, we can all enjoy a hearty laugh at the guy who slips on the banana peel, the woman who gets her shoe caught in a grate, or the kid getting [...]

The post [eBook] Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN appeared first on Online Marketing Blog - TopRank®.

Does the content you share get the reach it needs? Want to learn how to get your content seen by more people? A network of social advocates will help you amplify the reach of the content you share. In this article you’ll discover how to build a network of peers and fans that will help [...]

This post How to Build a Peer Network to Increase Your Social Reach first appeared on .
- Your Guide to the Social Media Jungle

Don’t let the name fool you: cold prospecting emails shouldn’t feel cold. There’s a ton you can do to make your first interaction with a stranger a warm one — starting with these five tips from Josh Krafchin of Clever Zebo.

Well, surprise, surprise, surprise… as my good ol’ buddy Gomer Pyle used to say. After four wonderful years on BoostBlogTraffic.com, we’ve decided to rebrand as SmartBlogger.com. Why? In one word: evolution. Back in 2012, I was one little voice in a sea of people blogging about blogging. To stand out, I picked a topic I(...)

Do you know how effective you are with social media marketing? Are your Twitter and Instagram accounts resulting in business growth? How do you know which platform drives more customers? It’s hard to know these…

This post 9 Ways Social Media Measurement Can Improve Your Marketing Strategy originally appeared on Sprout Social.

Building relationships with Sprout customers can be one of the most rewarding parts of working at Sprout. No one knows that better than our Customer Success Team, a group of people dedicated to cultivating an…

This post Meet Team Sprout: Ali, Relationship Manager originally appeared on Sprout Social.

In today’s world, the customer experience extends beyond the walls of a brick and mortar store. Customers engage with your brand through content that’s spread across multiple channels and accessed by multiple devices. And with so many possible touch points, it’s becoming increasingly important for brands to ensure consistency throughout–especially for their millennial audience. A [...]

The post Learn How to Create a Better Customer Experience with Omni-Channel Marketing appeared first on Online Marketing Blog - TopRank®.

Are you taking advantage of all of LinkedIn’s content marketing features? Do you know what types of content work best on LinkedIn? With a few tweaks to what you post on LinkedIn, you can build brand awareness, generate leads, and drive more revenue. In this article you’ll discover how to maximize your LinkedIn content exposure. [...]

This post How to Maximize Your Content Exposure on LinkedIn first appeared on .
- Your Guide to the Social Media Jungle