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Monthly Archives: February 2016

How to Advertise on LinkedIn

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Are you looking for more leads from LinkedIn? Want to use LinkedIn ads to help? LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message. In this article you’ll discover how to use LinkedIn ads to reach the most relevant professional audiences for your business. #1: Choose an Ad [...]

This post How to Advertise on LinkedIn first appeared on .
- Your Guide to the Social Media Jungle

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Email Marketing: Preheader testing generates 30% higher newsletter open rate for trade journal

What makes an effective preheader? In this blog post, we’ll take a look at the quick wins from preheader testing run by Metropolis Business Media.

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5 Instagram Metrics That Truly Measure Your Efforts

It’s just another normal day at the office as a social media manager. You start replying to Tweets, scheduling a few Facebook posts and put up a couple pictures of last night’s company dinner on Instagram.…

This post 5 Instagram Metrics That Truly Measure Your Efforts originally appeared on Sprout Social.

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Increase Engagement on Snapchat With Custom Content & Story Replies

With 6 billion daily video views, Snapchat is estimated to be on a track to generate $100 million in annual revenue. With such widespread usage, especially amongst millennials, there’s no denying that businesses recognize Snapchat’s…

This post Increase Engagement on Snapchat With Custom Content & Story Replies originally appeared on Sprout Social.

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The New Rules & Realities of Sales & Marketing #C2C16

“The biggest mistake I see with marketing is companies talk too much about their own products and services.” As the author of 7 books, David Meerman Scott brings tremendous knowledge, real-world insights and infectious energy to the stage. As yesterday’s opening keynote at Content2Conversion in Scottsdale, David challenged the audience to set the bar higher [...]

The post The New Rules & Realities of Sales & Marketing #C2C16 appeared first on Online Marketing Blog - TopRank®.

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Snapchat Gains Momentum: New Research

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Are you adding Snapchat to your social media marketing? Wondering what Snapchat’s audience responds to? In this article you’ll discover recent insights on Snapchat and how marketers can use the platform to reach targeted audiences with ads and other content. #1: Snapchat Nears Facebook Levels for Daily Video Views In January 2016, Bloomberg News reported [...]

This post Snapchat Gains Momentum: New Research first appeared on .
- Your Guide to the Social Media Jungle

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Lessons Learned from Year 1 of the Call to Action Podcast [PODCAST]

Bust out the bouncy castle, the Call to Action podcast has turned one! That's right, folks, we're celebrating a year-long adventure packed full of actionable interviews and a whole lotta laughs. In this week's episode, join Unbounce's Multimedia Producer, Stephanie Saretsky (a.k.a. Beansie), and Content Strategist Dan Levy as they chat about the highs and lows of the podcast's first year... and what's to come.

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Why You Should Stop Asking Is Google Plus Dead

Once lauded as the social network to watch, it appears that Google+ has taken a backseat while platforms like Twitter and Facebook have continued to dominate the social space. The site has certainly seen its…

This post Why You Should Stop Asking Is Google Plus Dead originally appeared on Sprout Social.

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Content Marketing: 5 Unexpected Places to Find Inspiration for Your Blog Content

Creative inspiration is like a butterfly: It’s beautiful from a distance, but full of weird insect parts up close. Sorry, let me try that again. Creative inspiration is like a butterfly: Sometimes it seems like no matter how far you stretch, it flutters above your head, beautiful but just out of reach. Sure, you could [...]

The post Content Marketing: 5 Unexpected Places to Find Inspiration for Your Blog Content appeared first on Online Marketing Blog - TopRank®.

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14 Instagram Tools for Marketers

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Are you a busy marketer? Wondering which tools and apps will help you stand out on Instagram? Using the right Instagram tools can improve your images, sell products, and save you time. In this article you’ll discover 14 Instagram tools to help busy marketers use Instagram for business. #1: Photo Apps Not long after Instagram started [...]

This post 14 Instagram Tools for Marketers first appeared on .
- Your Guide to the Social Media Jungle

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