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Monthly Archives: February 2016

Facebook to Open Instant Articles to All Bloggers: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Opens Instant Articles Program to All Publishers: Facebook “will be opening up the Instant Articles program to [...]

This post Facebook to Open Instant Articles to All Bloggers: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Content Marketing Lessons from Netflix: 5 Steps for Feeding the Content Beast From David Bruno

With more than 25 years of experience on the front lines of creative campaign development, David Bruno knows that, “content marketing” has been around for a long time, in one form or another. During his Content2Conversion session, “Feeding the Content Beast” this past Wednesday, he artfully explained how content marketers can apply lessons from Netflix [...]

The post Content Marketing Lessons from Netflix: 5 Steps for Feeding the Content Beast From David Bruno appeared first on Online Marketing Blog - TopRank®.

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#SproutChat Recap: Social Media Ads for B2B

Navigating advertising options on social media is increasingly becoming more and more complicated. There are an abundance of segmentations to define and factors to weigh. Even with improved targeting features, social media advertising is still primarily being conducted…

This post #SproutChat Recap: Social Media Ads for B2B originally appeared on Sprout Social.

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Online Marketing News: Mobile is Fruitful for Email, the Popularity of Influencer Marketing, and Digital Shopping Trends

Mobile Proves to Be Fruitful for Email [Infographic] Anyone who owns a smartphone will not be surprised to learn that more and more people are opening and interacting with email through their mobile device. The opening statement of the writeup accompanying this infographic says it all: “The mobile channel produces fertile results in terms of [...]

The post Online Marketing News: Mobile is Fruitful for Email, the Popularity of Influencer Marketing, and Digital Shopping Trends appeared first on Online Marketing Blog - TopRank®.

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Nurturing Leads With Social: How to Warm Up Your Following

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Do you engage with your customers and prospects on social media? Want tactics to warm up your leads? To discover how to move people from fans to customers, I interview Kim Walsh-Phillips. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

This post Nurturing Leads With Social: How to Warm Up Your Following first appeared on .
- Your Guide to the Social Media Jungle

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Why Your AdWords Competitors Are Making More Money Than You

Does it sometimes feel like everyone is making that green but you? Maybe it's because they are. And maybe it's because you aren't. Whether you’re trying to generate leads or make ecommerce sales, there’s an AdWords competitor who’s able to spend more than you to acquire new business. And more spend equals more revenue, right? Well, not exactly. In fact, a fresh perspective on your Adwords approach can maximize a modest budget. Ka-ching!

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Sprout Social Integrates New Twitter Tools to Improve Customer Service

More than 80% of customer service conversations on social happen on Twitter, which means brands have a unique opportunity to communicate directly with their customers on this channel. Over the past year, Sprout Social and…

This post Sprout Social Integrates New Twitter Tools to Improve Customer Service originally appeared on Sprout Social.

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Is Your WordPress Blog Slower Than You Think? (And How to Fix It)

Infuriating, isn’t it? When a site loads so slowly you want to throw your computer out of the window. Entire seconds pass before anything at all appears in your browser, and you start to wonder if the site even exists! When it does respond, watching the site appear piece by piece is like a form(...)

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Can Yik Yak Be More Than a Hotbed of Hate?

From disparaging remarks about classmates to large-scale threats that involve the police, Yik Yak has become a major source of tension at college campuses around the United States. Yet in spite of all the recent…

This post Can Yik Yak Be More Than a Hotbed of Hate? originally appeared on Sprout Social.

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Marketing Strategy Secret Sauce: Exploring Nasdaq’s Brand + Content Marketing Overhaul

The financial sector is littered with marketing strategy failures. Don’t count Nasdaq them. First-time Content2Conversion speaker Jeremy Skule delivered a keynote that explored how Nasdaq used a combination of branding and content marketing to unlock an amazing marketing strategy (and results) for the brand. How did they do it? A well-timed one-two punch of brand overhaul and [...]

The post Marketing Strategy Secret Sauce: Exploring Nasdaq’s Brand + Content Marketing Overhaul appeared first on Online Marketing Blog - TopRank®.

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