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Monthly Archives: February 2016

Dear Abby: I Need (Marketing) Relationship Advice [PODCAST]

Mike King of digital marketing agency iPullRank is that friend you go to when your heart is aching and you need (marketing) relationship advice. In this episode of the Call to Action podcast, Mike shares how you can build long-last relationships with your leads… because no one wants a marketing equivalent of a one-night stand.

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How to Increase Your Online Presence in 30 Minutes a Day

Working on your online presence has much in common with training your body–a short, daily workout brings more results than a long training session once every two weeks. The secret of success is consistency, so…

This post How to Increase Your Online Presence in 30 Minutes a Day originally appeared on Sprout Social.

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Heidi Bullock of Marketo Helps Uncover Ways to Engage Self-Directed Buyers

Last week at the Content2Conversion conference, Heidi Bullock, VP of Demand Generation at Marketo took the stage and covered a topic that is top of mind for all marketers. That is, how to create the right message at the right time to meet the needs of customers. Today’s self-directed buyers typically go through up to [...]

The post Heidi Bullock of Marketo Helps Uncover Ways to Engage Self-Directed Buyers appeared first on Online Marketing Blog - TopRank®.

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How to Use Flex Targeting to Optimize Your Facebook Ads

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Do you want to improve your Facebook ad performance? Have you heard of flex targeting? Flex targeting lets you serve Facebook ads to people who share a highly customized combination of interests, behaviors, and demographics. In this article you’ll discover how to use flex targeting with your Facebook ads. Why Flex Targeting? Flex targeting allows you to significantly scale up conversions [...]

This post How to Use Flex Targeting to Optimize Your Facebook Ads first appeared on .
- Your Guide to the Social Media Jungle

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How to Get Started on the Most Popular Social Media Networks

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Are you starting a new social media presence? Do you know what to share on each platform? In this article, you’ll discover tips to guide your posting on six social media networks. #1: Start a Conversation on Facebook People typically use Facebook to catch up on news and chat with friends. If you want to [...]

This post How to Get Started on the Most Popular Social Media Networks first appeared on .
- Your Guide to the Social Media Jungle

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Is Egocentric Copy Alienating Your Prospects?

Are you guilty of writing egocentric copy? Take a gander at one of your landing pages. Does it reference "we" a lot, but not your audience? Does it make you feel all smart and fuzzy inside when you read over what you've written? If you answered yes to either of these questions (or both — yikes!) then you may be an egocentric copy offender. It's okay, the first step is admitting it. The second step? Fixing it. And we'll show you how.

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Live From MarketingSherpa Summit 2016: Humana on the power of iterative testing

Read on to learn more about Mike Loveridge of Humana's presentation at MarketingSherpa Summit 2016 about iterative testing.

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28 Social Media Statistics Every Marketer Should Know

Social media is a much more analytical channel than some may think, and there are a ton of statistics you should keep in mind as a marketer. These social media statistics can help you benchmark how…

This post 28 Social Media Statistics Every Marketer Should Know originally appeared on Sprout Social.

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Lee Odden Educates B2B Marketers on SEO for Content Marketing

As content marketing professionals, most of us would consider SEO a highly technical domain. Best leave that to the real nerds, right? Wrong. Google, Bing and all the other search engines have significantly altered their algorithms in the past few years. And these changes continue to favor the highest quality content, often rewarding smart content marketers [...]

The post Lee Odden Educates B2B Marketers on SEO for Content Marketing appeared first on Online Marketing Blog - TopRank®.

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How to Prospect Using Twitter, LinkedIn, and Facebook

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Are you looking for more business? Wondering how social media can shorten the sales process? Twitter, LinkedIn, and Facebook make it easy to develop relationships with potential customers before you ask for a meeting. In this article you’ll discover how to connect with prospects on social media. #1: Research Your Prospects Researching prospects is critical [...]

This post How to Prospect Using Twitter, LinkedIn, and Facebook first appeared on .
- Your Guide to the Social Media Jungle

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