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Monthly Archives: February 2016

The 4-Hour Website Optimization Challenge: What Would the Experts Do?

There are no hacks when it comes to conversion rate optimization. No shortcuts. Just hard work and continuous testing, analyzing and iterating. But few of us have the time to plan and execute a proper strategy — even if we do have the necessary skills and resources in place. So we asked the experts: Is it possible to generate a sustainable lift for a website in just a few hours? Their answers might surprise and inspire you.

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How to Get More Traffic from Every Post by Republishing on Medium

Let’s face it. Getting traffic to your blog is a lot of work. In fact, more work than you ever imagined. But when it’s time to write a new post, you can’t just type until you hit your word count and then click “publish.” Your words have to be brilliant. Well-researched. Engaging. And getting people(...)

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How to Create Achievable Social Media Goals

How can you tell if your social media marketing efforts are working? That single question has plagued businesses for years, and stopped them from engaging in social media altogether. However, in 2016, you no longer…

This post How to Create Achievable Social Media Goals originally appeared on Sprout Social.

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Is Your Digital Marketing Strategy Red Carpet Worthy?

The music. The movies. The stars. The glitz. The glam. And, of course, the flawless—or sometimes flawed—red carpet looks. Oh yes. It’s Oscar Season. What’s been dubbed as “Hollywood’s Biggest Night” is set for the eve of Sunday, Feb. 28. And while watching one of your favorite stars take home a golden statue can be [...]

The post Is Your Digital Marketing Strategy Red Carpet Worthy? appeared first on Online Marketing Blog - TopRank®.

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A Primer for Writing Promotional, Informative and Entertaining Content that Captivates Readers

Read Part II of a primer on best practices for writing promotional, informative and entertaining content that captivates readers.

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How to Create a Snapchat Geofilter for Your Event

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Have you heard of Snapchat geofilters? Want to use them to promote an event or your business? Snapchat On-Demand Geofilters let you design custom filters people can use on their snaps based on a custom location you define. In this article I’ll explain how to create two types of Snapchat On-Demand Geofilters and explore several [...]

This post How to Create a Snapchat Geofilter for Your Event first appeared on .
- Your Guide to the Social Media Jungle

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4 Little-Known Tools to Curate and Publish Content

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Is curated content part of your social media marketing? Looking for new ways to collect and share curated content? New tools are changing the way marketers compile and deliver handpicked content to their social media audiences. In this article you’ll discover four unique ways to curate social media content on Medium, Twitter, SlideShare, and your [...]

This post 4 Little-Known Tools to Curate and Publish Content first appeared on .
- Your Guide to the Social Media Jungle

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Facebook Marketing 201: Increase Your Facebook Reach

As social media marketers, it’s easy to consume yourself with the number of Likes, comments and shares each post receives. But your analysis shouldn’t end there. While important in their own right, each of those…

This post Facebook Marketing 201: Increase Your Facebook Reach originally appeared on Sprout Social.

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Meet Team Sprout: Matt Born, Designer

Matt Born’s official title is Designer, but throughout his three years at Sprout, he’s worked across both the engineering and design teams to tackle front-end development, visual design and now product design for Bambu–our employee…

This post Meet Team Sprout: Matt Born, Designer originally appeared on Sprout Social.

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Empathy in Content Marketing: Three Stories to Tell Your Audience

You are (presumably) a person. The people you are trying to reach with your brand’s message are, amazingly, people as well. Content works better when it comes from a place of empathy—that is, when you know your audience and can speak to them on a personal level. For example, I can use my astounding powers [...]

The post Empathy in Content Marketing: Three Stories to Tell Your Audience appeared first on Online Marketing Blog - TopRank®.

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