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Monthly Archives: February 2016

Why Branding and PPC Go Together Like PB&J [PODCAST]

Branding isn’t just about which colors you’re using in your logo and on your business cards — it’s an indispensable part of your marketing that can have a serious impact on conversions. In this episode of the Call to Action podcast, we talk about how to optimize your brand from a conversion standpoint, and improve how you present your business in pay-per-click ads.

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New Report: Media & Entertainment Industry a Major Social Outlier

In anticipation of the Super Bowl and Academy Awards, the latest installment of The Sprout Social Index—now published quarterly—takes a closer look at social trends across the media and entertainment industry. We’ve tracked and analyzed message volume, response rates, response…

This post New Report: Media & Entertainment Industry a Major Social Outlier originally appeared on Sprout Social.

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New Reports Home Page Provides Streamlined Analytics Information

2015 was a big year for Sprout’s suite of reporting tools. We added new reports, refreshed existing ones and gained access to new social data. As we continue enhancing our analytics to provide customers with the most…

This post New Reports Home Page Provides Streamlined Analytics Information originally appeared on Sprout Social.

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Social Media Images Part 2: Creating Brand Recognition & Learning From Inspiring Brand Examples

Each day customers are becoming increasingly self-directed, and are using search engines, content assets and social media to help guide purchasing decisions. Need proof? The average person now spends approximately 8 hours each day consuming some sort of media. There is an enormous amount of opportunity for brands today to incorporate strong visuals as part [...]

The post Social Media Images Part 2: Creating Brand Recognition & Learning From Inspiring Brand Examples appeared first on Online Marketing Blog - TopRank®.

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Win Free Tickets to Social Media Marketing World 2016

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Want to win a free ticket to the industry’s largest social media marketing conference of the year? Social Media Examiner has been working hard to bring you our fourth annual physical conference. And we’ve come up with a fun way for you to get involved. First, what is this event? Social Media Marketing World 2016 is the world’s [...]

This post Win Free Tickets to Social Media Marketing World 2016 first appeared on .
- Your Guide to the Social Media Jungle

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How to Create a Twitter Chat: 4 Success Tips

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Ready to host a Twitter chat? Do you want to improve your chances of success? Making sure you have a few basic building blocks in place will help you start your Twitter chat off with an audience that’s ready to participate. In this article you’ll discover four tips to help you start a successful Twitter [...]

This post How to Create a Twitter Chat: 4 Success Tips first appeared on .
- Your Guide to the Social Media Jungle

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The 16 Best Digital Marketing Conferences of 2016

Sometimes in order to level up, you need to step away from your desk and leave your daily routine behind. This is why we’ve curated a list of the best marketing conferences of 2016. It’s time to get an edge on the competition.

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How to Build a Dynamic Social Media Team

It wasn’t long ago when organizations asked themselves if they actually needed a social media presence. Nowadays, most businesses have at least considered gathering a social media team or at the minimum, finding the right…

This post How to Build a Dynamic Social Media Team originally appeared on Sprout Social.

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Book Review & Interview: Meaningful: The Story of Ideas That Fly

For every startup that succeeds, many more fail. But what is it that makes the difference between a successful company, and one that just doesn’t quite hit the mark? Bernadette Jiwa uncovers that and more in her new book, Meaningful: The Story of Ideas That Fly. According to Jiwa, many companies miss an essential opportunity to [...]

The post Book Review & Interview: Meaningful: The Story of Ideas That Fly appeared first on Online Marketing Blog - TopRank®.

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Instagram Contests: Tools and Tips for Marketers

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Do you want to increase engagement on Instagram? Have you thought about Instagram contests? Instagram contests are a great way to get people talking about your business and increase your followers. In this article you’ll discover tools and tips to help marketers run a successful Instagram contest. #1: Follow Contest Rules When you’re hosting or [...]

This post Instagram Contests: Tools and Tips for Marketers first appeared on .
- Your Guide to the Social Media Jungle

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