Right now, content marketing is all the rage. Ask any online marketer or agency what they’re currently having the most success with and a majority of them will mention blogging. The growing importance of adding…

This post 21 Ideas on How to Promote Your Blog originally appeared on Sprout Social.

Across social channels, 7 in 8 messages to brands go unanswered within 72 hours. This is a giant missed opportunity for businesses to respond to customer inquiries, solve challenges and develop long-term relationships. To provide noteworthy…

This post How to Implement Social Customer Care Across Networks originally appeared on Sprout Social.

In today’s digital, content-saturated world, it’s no secret that we marketers are all battling to connect, engage and inspire action from our respective audiences. As a result, having an integrated content marketing strategy is of paramount importance. As a matter of fact, 80% of B2B marketers have some sort of content marketing strategy in place, [...]

The post 3 Ways Digital Advertising Gives Tactical Support to Your Content Marketing Mission appeared first on Online Marketing Blog - TopRank®.

Do you use Facebook ads? Have you tried ad bidding? Understanding how to use Facebook ad bidding will help you reach your campaign goals for less money. In this article you’ll discover how to use Facebook ad bidding with your Facebook ad campaigns. Facebook Ad Bidding The bidding options for Facebook ads have changed slightly. [...]

This post How to Use Facebook Ad Bidding first appeared on .
- Your Guide to the Social Media Jungle

In this post we examine tests that use both KPI macro-yes(s) (conversions) and micro-yes(s) (clickthrough).

With Facebook users sharing 684,478 pieces of content every minute, social is a rather crowded space. Amid all the noise, it can be easy to tune out your audience all together. But when your fans’ concerns are left unaddressed, your brand equity is…

This post Brand Engagement Strategies From Entertainment’s Best & Brightest originally appeared on Sprout Social.

Have you seen the new Facebook reactions? Wondering how they’ll affect your Facebook page? Facebook reactions let Facebook users go beyond liking a post by allowing them to choose from six emojis that show different emotions. In this article I’ll explore how Facebook reactions work, and how your Facebook page can get the most from them. Facebook Reactions for [...]

This post Facebook Reactions: What Marketers Need to Know first appeared on .
- Your Guide to the Social Media Jungle

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Launches Canvas: Facebook Canvas offers “a new post-click, full-screen, immersive mobile ad experience on Facebook that loads [...]

This post Facebook Launches Canvas: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

Twitter Search Operators are a great way for social media mangers to proactively grow their communities. Whether it’s a misspelling of your organization’s name or a conversation with a competitor, Twitter Search Operators can lead you…

This post #SproutChat Recap: Best Practices for Using Twitter Search Operators originally appeared on Sprout Social.

Why Pinterest Matters to Marketing [Infographic] Did you know that Pinterest is the third most popular social network in the US, behind Facebook and Twitter? That statistic came as a surprise to me. But what isn’t surprising is the rise in brands that are using Pinterest as part of their social and content marketing strategy. [...]

The post Online Marketing News: Pinterest Matters, Google Loses Sidebar Ads and Facebook Reacts appeared first on Online Marketing Blog - TopRank®.