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Monthly Archives: January 2016

YouTube Analytics for Social Media Marketers

Are you using YouTube to upload and share videos as part of your social media strategy? If so, you need to know who’s watching and how you can increase views and engagement. Your content strategy…

This post YouTube Analytics for Social Media Marketers originally appeared on Sprout Social.

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8 Digital Marketing Events Where You Can Learn, Connect and Grow in 2016

Smart, Creative and Focused on Results. That expression is central to our approach as an agency business and in our continuous pursuit to improve as marketers. Ubiquitous information access and increasing complexity and competition means the need to advance knowledge and creativity with digital marketing strategy, tactics and performance is greater than ever. There are many sources marketers [...]

The post 8 Digital Marketing Events Where You Can Learn, Connect and Grow in 2016 appeared first on Online Marketing Blog - TopRank®.

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How to Research and Locate Your Audience Using Social Media

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Are you struggling to connect with your customers on social networks? Do you know where they hang out online? To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on. In this article you’ll discover how to connect with your target audience [...]

This post How to Research and Locate Your Audience Using Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Exclusivity: Does your product and offer stand out from the competition?

What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to effectively use your value proposition.

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Facebook Audience Optimization: What Marketers Need to Know

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Do you have a Facebook page? Do you want more organic engagement for your posts? Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests. In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase [...]

This post Facebook Audience Optimization: What Marketers Need to Know first appeared on .
- Your Guide to the Social Media Jungle

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Facebook Audience Optimization for Publishers: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out Audience Optimization for Publishers: Facebook’s new Audience Optimization is “an organic targeting tool to help [...]

This post Facebook Audience Optimization for Publishers: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Employee & Brand Advocacy

The topic of advocacy has been on the rise. From companies looking for ways to harness the power of their employees’ social communities to more brands enlisting loyal customers to speak on a company’s behalf, organizations…

This post #SproutChat Recap: Employee & Brand Advocacy originally appeared on Sprout Social.

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Google Tag Manager: What Marketers Need to Know

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Do you use tracking codes on your website? Have you heard of Google Tag Manager? To discover what Google Tag Manager is and how to use it, I interview Christopher Penn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

This post Google Tag Manager: What Marketers Need to Know first appeared on .
- Your Guide to the Social Media Jungle

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Online Marketing News: LinkedIn Links The UK, Google Patents Marketer Replacement, Facebook Enters The Stadium

Top 16 Most Effective Search Engine Optimization Tips [Infographic] – SEO is a dynamic industry which requires keen observation and consideration in any kind of on-page changes, off-page activities or link-building strategies. The above infographic takes into account the “Top 16 effective Search Engine Optimization tips” recommended by Ahrefs. Social Media Today Report: Retailers Missing Cross-Channel Personalization [...]

The post Online Marketing News: LinkedIn Links The UK, Google Patents Marketer Replacement, Facebook Enters The Stadium appeared first on Online Marketing Blog - TopRank®.

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Mobile Video & Consistency: What Your 2016 Content Strategy Needs to Succeed

Companies are becoming publishers and producing more content than ever before. Every brand is competing for attention. With an influx of social channels launching each month, even with the proper goals, it’s easy for content marketing efforts to fall behind. Ensure your content…

This post Mobile Video & Consistency: What Your 2016 Content Strategy Needs to Succeed originally appeared on Sprout Social.

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